Top Banner
Social Media Strategy 2016
47

Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Jan 24, 2017

Download

Marketing

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Social Media Strategy 2016

Page 2: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Not yet ready! Ok, no issue….

Page 3: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

We’ll discuss it here.

Page 4: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

SMO Strategy

SMO Budget

First say, which comes first?

Any guess?

Page 5: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Brainstorming?

Page 6: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Okay! Let’s unwrap it.

Page 7: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

It’s how well you’re connected with people..

Page 8: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Planned connectivity delivers HUGE social grip.

Page 9: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

But, social space is going to change.

Page 10: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Social Media will change

in 2016

Page 11: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Audit your current SMO strategies to build an effective SMO strategy for 2016.

Page 12: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Start it since here…

Page 13: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#1 Social Media Goal is the first requirement.

Page 14: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

So, put your FOCUS on…

Page 15: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Improving customer service and retention.

Page 16: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Increasing Brand Awareness.

Page 17: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Driving traffic to website

Page 18: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Gathering quality leads.

Page 19: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#2 Focus on leads.

Page 20: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Convert Leads into Sales.

Page 21: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

What teams are active on Social Media?

Page 22: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Identify and use it to your advantage.

Page 23: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#3Extend efforts throughout your organization.

Page 24: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#4Search for Sales opportunities

Page 25: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

“Rise of social media marketing encourages social selling.”

Page 26: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

“Social media can be a great way to prime social funnels and find new leads!”

Page 27: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#5Interact with your customers.

Page 28: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#6Present your brand as a better brand.

Page 29: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#7Nurture brand reputation and customer relationship, tactfully.

Page 30: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#8Highlight your accomplishments and offerings.

Page 31: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#9Encourage your resources to share them to their networks as well.

Page 32: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

“Social is a useful tool to showcase your company culture to the world.”

Page 33: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#10Highlight behind-the-scene images & videos of your company.

Page 34: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#11Improve perception of your brand among your prospects.

Page 35: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#12Create social audience representing in a group.

Page 36: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#13Engage and grow interest into them for your product/service.

Page 37: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#14Ask for and listen to their feedback.

Page 38: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#15Address client grievances, if any!

Page 39: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

“Social media enables you to identify gaps in a product/service.”

Page 40: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#16Advertise your brand effectively across social channels.

Page 41: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#17Make use of your advertising & PR resources.

Page 42: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#18Focus on networks that add value.

Page 43: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#19Derive the most accurate traffic data using apps/tools.

Page 44: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Or else, get ready to cease to exist.

Page 45: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#20Use Google keyword tool to gather keywords your business should target.

Page 46: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Shift from using intuitive data to intelligent data to fast-track decision.

Data Scientist