Effective Marketing Insight by: Arjun Kohli Creating a marketing campaign that engages your audience
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www.arjunkohli.co.in
Effective Marketing
@arjunkohli26
Insight by: Arjun Kohli
Creating a marketing campaignthat engages your audience
Target AudienceMarket segmentation can be defined as the division of a market into its select groups,based on a variety of factors such as needs, characteristics and behaviours, so that theapplication of the marketing mix can be appropriate to the individual.
WHAT IS YOUR TARGET AUDIENCE
WORKERS
DEMO -TARGET AUDIENCES
COMMUTERSTRAVELERS
A movement isn't about creatingads and having people passively
watch. It’s about creating the toolsso people take action.
J A S O N H A R R I S - C E O O F M E K A N I S M
WWW.ARJUNKOHLI..CO.IN
CommunityWho is our target audience?
How are we going to engage?
How long will the campaign run?
Which sites will run the marketing?
YOUR COMMUNITY RESPONSE
Visuals increase readerswillingness to read content.
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80%
Sell your productIncentivizing your users to recommend the product to their friends is a great way togrow your customer base. Often, the best type of incentivization is to give usersadditional functionality if they make a referral.
TRY GIVING INCENTIVES
Blogs are one of the mosteffective tools for increasing
organic search traffic, and arehighly influential with buyers.
EXPERIENTIAL
EXAMPLES OF NON-TRADITIONAL MARKETING
AMBIENTDIGITAL
WWW.ARJUNKOHLI.CO.IN
Let's makethis work.
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