3/9/2012 1 EFFECTIVE DONOR RELATIONS: A CROSSROADS BETWEEN STEWARDSHIP AND TECHNOLOGY Presented by: Mary Carole Starke, Associate VP for Operations, Vassar College Perry Liberty, Associate Director of Donor Relations, Vassar College Agenda Purpose of this Session Examples of the Intersection between Stewardship and Technology Acknowledgements Acknowledgements Recognition Database Endowment Database Scholarship Maintenance System Trends Discussion Questions Purpose of this Session Discuss the need for reliable, accurate and timely data in the stewardship process Standardization vs. Customization Discuss the relationship between stewardship and Discuss the relationship between stewardship and technology Using data and technology to effectively steward donors Examples of tools and technology used to manage data
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Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.
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Transcript
3/9/2012
1
EFFECTIVE DONOR RELATIONS: A CROSSROADS BETWEEN
STEWARDSHIP AND TECHNOLOGYPresented by: Mary Carole Starke, Associate VP for Operations, Vassar CollegePerry Liberty, Associate Director of Donor Relations, Vassar College
Agenda
Purpose of this SessionExamples of the Intersection between Stewardship and Technology
AcknowledgementsAcknowledgementsRecognition DatabaseEndowment DatabaseScholarship Maintenance System
Trends DiscussionQuestions
Purpose of this Session
Discuss the need for reliable, accurate and timely data in the stewardship processStandardization vs. CustomizationDiscuss the relationship between stewardship and Discuss the relationship between stewardship and technologyUsing data and technology to effectively steward donorsExamples of tools and technology used to manage data
3/9/2012
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ACKNOWLEDGEMENTSSQL, Banner, Hyperion, FileMaker
Acknowledgement Process
Vassar standards for acknowledgementsStandardization vs. CustomizationReportingI t tiIntegration
Address informationSalutationsGift and Pledge data – current and historicalRecent contacts and previous correspondencep pEvent attendanceActivities and volunteer positionsConsistent and Consecutive givingProspect ratingsSummary of lifetime giving
Banner Forms
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Acknowledgement Report
I. M. A. Generous Donor
B. A. Generous Donor
Isabella M. A. Generous DonorMrs. Donor
Isabella
1234 Park Avenue
New York, New York 10065
Acknowledgement Report
I.M.A Generous Donor
B. A. Generous Donor
Acknowledgement Report
B. A. Generous Donor
I.M.A Generous Donor
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Letter Generation
Letter Sample
RECOGNITION DATABASEPHP and Javascript, XHTML and CSS, Dreamweaver
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“Product” Development
NeedsDecision making processInterface with Gift Opportunities Database
Tools
BannerPHP and JavascriptXHTML and CSSAdobe DreamweaverAdobe Dreamweaver
Gift Opportunities
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Donors
Plaques
ENDOWMENT DATABASEFileMaker with Banner interface
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“Product” Development
NeedsDecision making processIntegration with Banner
Updates individual records in the Endowment databaseUpdates individual records in the Endowment database
Future enhancementsIntegration with Banner Endowment module