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3/9/2012 1 EFFECTIVE DONOR RELATIONS: A CROSSROADS BETWEEN STEWARDSHIP AND TECHNOLOGY Presented by: Mary Carole Starke, Associate VP for Operations, Vassar College Perry Liberty, Associate Director of Donor Relations, Vassar College Agenda Purpose of this Session Examples of the Intersection between Stewardship and Technology Acknowledgements Acknowledgements Recognition Database Endowment Database Scholarship Maintenance System Trends Discussion Questions Purpose of this Session Discuss the need for reliable, accurate and timely data in the stewardship process Standardization vs. Customization Discuss the relationship between stewardship and Discuss the relationship between stewardship and technology Using data and technology to effectively steward donors Examples of tools and technology used to manage data
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Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

Jul 11, 2020

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Page 1: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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EFFECTIVE DONOR RELATIONS: A CROSSROADS BETWEEN

STEWARDSHIP AND TECHNOLOGYPresented by: Mary Carole Starke, Associate VP for Operations, Vassar CollegePerry Liberty, Associate Director of Donor Relations, Vassar College

Agenda

Purpose of this SessionExamples of the Intersection between Stewardship and Technology

AcknowledgementsAcknowledgementsRecognition DatabaseEndowment DatabaseScholarship Maintenance System

Trends DiscussionQuestions

Purpose of this Session

Discuss the need for reliable, accurate and timely data in the stewardship processStandardization vs. CustomizationDiscuss the relationship between stewardship and Discuss the relationship between stewardship and technologyUsing data and technology to effectively steward donorsExamples of tools and technology used to manage data

Page 2: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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ACKNOWLEDGEMENTSSQL, Banner, Hyperion, FileMaker

Acknowledgement Process

Vassar standards for acknowledgementsStandardization vs. CustomizationReportingI t tiIntegration

Tools

SQLDatatel + SGHE Banner AdvancementHyperion BrioHyperion BrioFileMaker

Page 3: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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SQL Sample

Banner data

Address informationSalutationsGift and Pledge data – current and historicalRecent contacts and previous correspondencep pEvent attendanceActivities and volunteer positionsConsistent and Consecutive givingProspect ratingsSummary of lifetime giving

Banner Forms

Page 4: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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Acknowledgement Report

I. M. A. Generous Donor

B. A. Generous Donor

Isabella M. A. Generous DonorMrs. Donor

Isabella

1234 Park Avenue

New York, New York 10065

Acknowledgement Report

I.M.A Generous Donor

B. A. Generous Donor

Acknowledgement Report

B. A. Generous Donor

I.M.A Generous Donor

Page 5: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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Letter Generation

Letter Sample

RECOGNITION DATABASEPHP and Javascript, XHTML and CSS, Dreamweaver

Page 6: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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“Product” Development

NeedsDecision making processInterface with Gift Opportunities Database

Tools

BannerPHP and JavascriptXHTML and CSSAdobe DreamweaverAdobe Dreamweaver

Gift Opportunities

Page 7: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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Donors

Plaques

ENDOWMENT DATABASEFileMaker with Banner interface

Page 8: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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“Product” Development

NeedsDecision making processIntegration with Banner

Updates individual records in the Endowment databaseUpdates individual records in the Endowment database

Future enhancementsIntegration with Banner Endowment module

Tools

BannerFileMaker

Individuals

1234 San Angelo AvenuePalisades, CA 92006

Page 9: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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Funds

Reports

SCHOLARSHIP MAINTENANCE SYSTEMBanner, Oracle Application Express, FileMaker

Page 10: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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“Product” Development

NeedsDecision making processIntegration of multiple databasesF t E h tFuture Enhancements

Integration with Banner Finance module

Tools

BannerOracle Application ExpressFileMaker

FileMaker – scholarship assignments

Page 11: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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Banner Forms

Principal Data

Comments

Page 12: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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Donor Information

Recipient Profiles

Recipient Profiles

Page 13: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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Recipient Profiles

Recipient Profiles

TRENDS DISCUSSION AND QUESTIONSQ & A

Page 14: Effective Donor Relations AASP ADPR Conference March 2012 ... · SQL, Banner, Hyperion, FileMaker Acknowledgement Process Vassar standards for acknowledgements Standardization vs.

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Thank you!Mary Carole Starke

[email protected]

Perry Liberty

[email protected]

worldchanging.vassar.edu