Effective Effective Communications and Communications and Pharmacovigilance Pharmacovigilance a presentation a presentation by by Bruce Hugman Bruce Hugman Consultant to Consultant to the the Uppsala Monitoring Uppsala Monitoring Centre Centre Pretoria Pretoria September 2004 September 2004
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Effective Communications and Pharmacovigilance a presentation by Bruce Hugman Consultant to the Uppsala Monitoring Centre Pretoria September 2004.
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Effective Effective Communications and Communications and PharmacovigilancePharmacovigilance
a presentationa presentationby by Bruce HugmanBruce HugmanConsultant to Consultant to thethe Uppsala Monitoring Centre Uppsala Monitoring CentrePretoriaPretoriaSeptember 2004September 2004
Pretoria September 2004Pretoria September [email protected]@brucehugman.net
A true communication is a A true communication is a message which has been message which has been sent, with evidence that it sent, with evidence that it has been received, has been received, understood and has understood and has prompted appropriate prompted appropriate actionaction
Pretoria September 2004Pretoria September [email protected]@brucehugman.net
Communication Communication challenges!challenges!•The importance of ADRsThe importance of ADRs•Reporting ADRsReporting ADRs•Communicating information about Communicating information about
benefit – harm and effectiveness – benefit – harm and effectiveness – riskrisk
•Rational drug useRational drug use•Communicating uncertaintyCommunicating uncertainty• Involving patientsInvolving patients
Pretoria September 2004Pretoria September [email protected]@brucehugman.net
AudiencesAudiences
• MediaMedia
• General publicGeneral public
• RegulatorsRegulators
• IndustryIndustry
• EducationEducation
• PoliticiansPoliticians
• ……moremore
Pretoria September 2004Pretoria September [email protected]@brucehugman.net
Effective Effective communication is a communication is a demanding demanding specialismspecialism
Pretoria September 2004Pretoria September [email protected]@brucehugman.net
Principles of Effective Principles of Effective CommunicationsCommunications
• Be clear about your purposeBe clear about your purpose
• Know your audience: empathyKnow your audience: empathy