Effective Communication with Digital Marketing SGIA Las ... · Integrated Media Marketing •Creating a unified/seamless experience for consumers to interact with the brand/enterprise.

Effective Communication with Digital MarketingSGIA

Las Vegas, NVSeptember 15, 2016

Ryan T. Sauers

President

Sauers Consulting Strategies

RyanSauers.com

Overview:

•Download QR Code Reader Scanner (before session) (APP) on phone

•Videos/Activities/Interactions will be in LIVE session

•Bring smart device/tablet or laptop

© Ryan T. Sauers @RyanSauers

Goals of All Marketing

•Goal of ALL Marketing=Increase YOUR Influence

•Grow Your Brand

• Increase Sales

• Talk with People NOT at them

•Mobile/Video Are vital

•Content is KING (must be shared)


Noisy/Constantly Connected World

© RyanSauers.com


Digital Media Marketing Strategy


What is Digital Media Marketing?

•Digital marketing= umbrella term for the marketing of products/services using digital technologies, mainly on the Internet, but also mobile phones, display advertising, social media and any other digital mediums.



Focus Areas for Digital Media Marketing



Paid Digital Media Marketing

• Promote content to drive media/traffic to your media properties.

• Paying to promote content creates more exposure.

• Social Media sites offer advertising and help boost your content/brand

• Paying influencers to share your info impacts your reach/recognition.

• Pay Per Click/Display ads help drive searchers to your sites like your website, to help increase traffic.



Owned Digital Media Marketing

•Digital property that you can control/is unique to your brand.

• A common examples is a website, although blog sites and social media channels are other examples of owned media properties too.

•Channels like social media/blogs/podcasts are extensions of your website

• The more owned media you have, the more chances you have to extend your brand presence in the digital sphere.


Earned Digital Media Marketing

•Online word of mouth, usually seen in the form of mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites.

• Effective driving force of earned media is a combined result of strong organic rankings on the Search Engines/content distributed by the brand.

•Whether a blog/podcast/infographic/video etc. the bottom line is that the content is deemed valuable and worthy to share


GROW: Earned/Owned Media Overview


Integrated Media Marketing

•Creating a unified/seamless experience for consumers to interact with the brand/enterprise.

•Melds all aspects of marketing such as advertising, sales promotion, public relations, and digital/traditional media, through their respective mix of tactics, methods, channels, so that all work together as a unified force.

• A process designed to ensure that all communications strategies are consistent across all channels.


Digital Marketing: Growing OUR Brand

Everyone has a brand

Not if YOU have…but what you do with

NOT what you say…others

say

Brand= built on

Trust

Perception= Reality w/brand

© Ryan T. Sauers RyanSauers.com

Price/Service/Quality are givens


•Baseline ReputationAttributesName Distinctiveness

Brand Acronym



Integrated Media Marketing


Our Town:Integrated Marketing Media Overview


Let’s Connect:

Ryan T. Sauers: President

Sauers Consulting Strategies

Twitter: @RyanSauers

YouTube.com/RyanTSauers

Linkedin.com/in/RyanSauers

Facebook.com/SauersConsulting

RyanSauers.com

[email protected]

678-825-2049© Ryan T. Sauers @RyanSauers

mailto:[email protected]

Effective Communication with Digital Marketing SGIA Las ... · Integrated Media Marketing •Creating a unified/seamless experience for consumers to interact with the brand/enterprise.

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