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Page 2: Effective communication dinesh071

Communicationis a two-way process

of giving and receiving infothrough one or more number of channels.

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CommunicationCommunication

Communication is the process of sending and

receiving messages

Communication is the process of sending and

receiving messages

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Need for Communication

• Very strong in Human beings• Considered as a basic need,

as in the case of eating, sleeping, etc.• Established as both a social &

individual need

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Interpersonal Communication

Three Broad TypesOral, Written, Nonverbal

Oral Communication: Consists of all forms of spoken info\Most preferred type of communication used by mgrs. Mgrs prefer face-to-face & telephone communication to

written communication because it permits immediate feedback.

Written Communication: letters, memos, policy manuals, reports, forms, & other documents used to share info in org.

Nonverbal Communication Involves all messages - non language responses. Anything that sends message.

Mgrs often underestimate its importance. Hidden messages & can influence process & outcomes of face-to-face communication.

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The Importance of Communication Skills as Expressed by Business Authorities

“Top executives from Fortune 500 companies rate communications skills as the most important quality for business leaders.”

New York TimesBusiness Section

“There may be no single thing more important in our efforts to achieve meaningful work and fulfilling relationships than to learn and practice the art of communication.”

The Art of LeadershipMax De Pree, Author

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Evidence of Communication Weakness in Business

� “I’m surprised how so many people struggle

with communication.”� --Michael Rook, Production Manager

Hewlett Packard, San Diego, CA

� “The first thing the H R Department did was give me a

writing book.”� --Sam Reeves, IT Consultant

AMS, Denver, CO

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Why is communication

important ?• Inspires confidence

• Builds respect

• Helps make friends• Reveals your ability to others

• Develops a distinct personality

• Inspires confidence

• Builds respect

• Helps make friends

• Reveals your ability to others• Develops a distinct personality

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We need toimprove communication... as

70 % of our communication efforts are:70 % of our communication efforts are: misunderstood misunderstood misinterpreted misinterpreted rejected rejected distorted or distorted or not heardnot heard

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Copy Rights Dr Sajid

Communication in Organizations

Chief Executive Officer

SalesManage

r

Legal Production Financal Enginering HR

PlantManager

PlantManager

PlantManager

Upward and downward communication

Horizontal or lateral communication

Diagonal communication

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PEOPLE ARE INFLUENCED,PEOPLE ARE INFLUENCED,PROBLEMS ARE SOLVED,PROBLEMS ARE SOLVED,CHANGES ARE FACILITATED,CHANGES ARE FACILITATED,EXCELLENT RELATIONSHIPS ARE DEVELOPED,EXCELLENT RELATIONSHIPS ARE DEVELOPED,DESIRED RESULTS ARE ACHIEVED, ANDDESIRED RESULTS ARE ACHIEVED, AND

SUCCESS IS ENSURED. SUCCESS IS ENSURED.

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PLAYS A VITAL ROLEPLAYS A VITAL ROLEIN DISCOVERING OURSELVES & IN DISCOVERING OURSELVES &

THE WORLD AROUND USTHE WORLD AROUND US

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IS NOT JUST GETTING IS NOT JUST GETTING THE MESSAGE ACROSSTHE MESSAGE ACROSS

BUT ITS BUT ITS ACCEPTANCEACCEPTANCE FROM ITS INTENDED RECEIVERSFROM ITS INTENDED RECEIVERSWHICH WHICH CAUSES CAUSES THE EXPECTED BEHAVIOURTHE EXPECTED BEHAVIOURFROM THE RECEIVERS FROM THE RECEIVERS OF THE MESSAGEOF THE MESSAGE

ONLY THEN, THE RECEIVERSONLY THEN, THE RECEIVERSWILL BE WILLING TO WILL BE WILLING TO CONVERT THE COMMUNICATIONCONVERT THE COMMUNICATION

INTO ACTIONINTO ACTION