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EFFECTIVE BRAND –BUILDING EVENTS
AND
EXPERIENCES
For Brand Building purpose “Events” are organise !!!
But how could be it turn up into
“Effective Brand Building Events”
# Events objective
..Marketer report a number of reason to sponsor events
Market and Lifestyle
Salience of Product name
Perception of key Brand image
Corporate Image
Feelings
Commitment to Social Issue
Entertain and Rewards
Merchandising
What about “Experiences”
“The idea is not sell something,But to demonstrate