effect - Sales Folder - Middle East

germany’s number 2* –a boost for the energy marketin middle east.

United Arab Emirates | Bahrain | Kuwait | Qatar | Oman | Saudi Arabia | Yemen | Palestine

Afghanistan | Bangladesh | Nepal | Maledives | Iran | Lebanon

with effect® a brand becomes a message

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*Source: Zenith International

effect® is the premium brand with an out-

standing positioning in the softdrink market.

Since its market launch in 2002 effect®

developed into a warrantor for increasing

purchase easily addressing all relevant

target groups.

The puristic design, consequent marketing

strategy and remarkably high margin turn

effect® into an integral brand that may not

be missing in your portfolio. Nowadays more

than one fourth of all German consumers

enjoy energy drinks. They cherish its typical

taste and the variety to use it for mixed

drinks. Within that continuously growing

segment effect® is not only the number 2*

but also the brand with the most growth

potential in Germany.

In the relevant sales channels - off-trade, on-

trade and convenience - effect® denotes an

ever-growing distribution. Besides the nati-

onwide availability in Germany effect® does

also embellish its success story abroad on a

grand scale. At present effect® is available in

more than 40 countries worldwide.

top performance isbrain work – effect®perfectly fits.

• The increased demand for mental power

unifies a broad target group

• The accepted supplier for higher mental power

• Unique positioning in the market with one-of-a-kind character

In the recent decades, demands on physical

work strongly reduced. Focus is nowadays

rather on mental activities. More and more

consumers therefore challenge an increa-

sing complexity in their day-to-day routine

and effect® delivers this energy for more

mental power.

mental power requiresmore effect®

mental work 5% 8% 10% 15% 20% 60% 80%

physical work 95% 92% 90% 85% 80% 40% 20%

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effect® – the brand witha unique positioning

effect® is targeting a group that emphasizes

mental fitness and mental capability. The pu-

ristic design of the brand is just as crucial to

succeed as the growing number of consu-

mers across all age groups. Current market

figures attest that effect® – in comparison to

traditional energy drinks – is perceived and

accepted as the ultimate source of energy

for stringent concentration and mental per-

formance.

•Classic and accepted Energy Drink Taste

•Original ingredients with taurine-inositol,

caffeine and vitamins

•High profit margin provides

an intelligent pricing

•Top performance in on-trade

•Distributed in more than 40 countries

and served in international top clubs

•Germany‘s No.2, already No.4 in Europe

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effect®

high quality ernergy drink

ef fect-energy | www.ef fect-energy.com

In the on-trade effect® underlines its pre-

mium character with exceptional and eye-

catching brandings. Bound in intensive

cooperation with innovative operators, bran-

ding solutions for integrated and consistent

brand visibility are developed. With elements

supporting purely sales, up to the point of

complete architectural designs for entire

areas, effect® offers a strong artwork for

individual branding.

individual effect® conceptsfor the on-trade

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TABLE STAR

atmosphere and ambience with effect®.

• Attractive marketing for the on-trade

• High-quality tools in puristic effect® design

• Individual configuration of lounge furniture from moree

TABLE STAR

The range of POS items is diversified.

Visibility is either created on the table or in

the back bar area with tools for the on-trade

sector such as aprons, shirts or the VIP-

Serving-Tool – but one thing all those POS

items have in common: They perfectly fit

the needs and requirements of the on-trade

sector and support active selling.

The cool and pure effect® look definitely

is an eye-catcher and is attracting lots of

interest, especially the individually designed

lounge furniture by moree having a magical

appeal.

pos items with effect®

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DESIGN COOLER

BIG LUXURYTABLE STAR VIP SETCUTTING BOARD BIG LUXURYTABLE STAR VIP SETCUTTING BOARD

Since the end of 2006, effect® has pro-

ven its premium quality throughout the top

bars and clubs in Dubai. The combination

of effect´s preferred energy drink taste, the

premium design and the higher margin for

the business owner have convinced many

top on-trade accounts to add effect to their

portfolio. With MMI as the new on-trade

distributor, the sky of Dubai´s Night Life is

the limit.

no nightlife without effect®

no innovation without effect®.

• Unique worldwide: effect® Energy Stick

• High Quality Energy Drink and high quality design

• effect® Energy-Shooter and Mocktails

The mental energizer effect® is globally

known for top innovations in the energy

segment. In 2012, the effect® Energy Sticks

were launched – a powder containing

granules with caffeine and a special vitamin

complex. A result of nearly two years of

development and an investment of over 1.5

million euros. The Engery Stick is a world

novelty in its segment.

Also in 2012 the effect® sugar-free energy

drink variant effect® zero was launched on

the market. The first energizer in a gol-

den can with a special matte design. This

packaging appeals to the modern, sugar-

free consumers, stands out in the field of

competitors, and blends effortlessly into the

effect® Range.

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The effect® wave of innovation washes over middle east

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no mocktail without effect®

effect® Signature Drinks

by Russel Sanchez (Dubai´s World Class

Bartender 2009)

Non-alcoholic cocktails with Energy. Extre-

mely successful in Europe and now with ex-

clusive recipes for the Middle-East. effect®

developed the first recipes for non-alcoholic

energy shooters in partnership with interna-

tionally renowned top bartenders! Special

on-trade mocktail cards were designed, for

individual use in clubs and bars. Prices and

drinks can be customized for every venue.

Innovation powered by effect®!

effect® Peach Flower Power30 ml Peach Puree Syrup10 ml JOHN´S Elderflower Syrup4 pcs Fresh Lemon WedgeTop-up effect® High Quality Energy DrinkIce Cubes

effect® Virgin Mojito40 ml Wild Mint Syrup4 pcs Lime Wedge10 pcs Mint LeavesTop-up effect® High Quality Energy DrinkIce Cubes

effect® – the world’s source for energy.

• effect® is successfully exported to

40 countries all over the world.

• Production takes place at 13 locations worldwide.

• effect® is served in international top clubs

more effect® worldwide

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Its presence in more than 40 countries all

over the world underlines the international

nature of effect®. Whether in London,

Dubai or Rio de Janeiro: The brand is at

home in the worlds’ top cities. With its own

filling plants in 13 locations both the high

quality standards as well as smooth logis-

tic concepts in the local markets of all five

continents are guaranteed. The deep under-

standing of these markets and solid interna-

tional marketing expertise prove: The Ger-

man success story of effect® is convincing

worldwide. effect® already is the number 4*

energy drink in Europe and its booming

tendency will continue.

*Source: Zenith International

EL DIVINO LOUNGE, Brazil

12 PARADOR, Brazil

PACHA, Brazil

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PACHA, BrasilienEL DIVINO LOUNGE, BrasilienBARASTI - LE MERIDIEN MINA SEYAHI, Dubai

CALABAR, Dubai

12 PARADOR, BrasilienQUANTUM VENUE, Dubai

BUDDHA, Dubai

NEO‘S, Dubai

THE ADRESS DOWNTOWN BURJ DUBAI, Dubai

NEW

0,2l cycle24 x 0,2l bottle

0,33l PET24 x 0,33l bottle

1l PET6 x 1l bottle

1l PET cycle12 x 1l bottle

0,25l can24 x 0,25l can

0,33l can24 x 0,33l can

0,5l can 24 x 0,5l can

NEW

20l postmix box 20l premix keg energy shot 12 x 0,065l

energy sticks 16 x 10 x 2,5g

1l PET6 x 1l bottle

0,25l can24 x 0,25l can

NEW