eFashion 2013 - Joost Nauta - Fashionlista

Fashion inspirationon-the-goJoost Nauta

Part 1Back in the day...

This would be perfect for you

Part 2Whats

happening now?

This would be perfect for you

OMG!! Lets Instagram it

Do you want to order it

online?

Didnt I see this on Andys blog

yesterday?

Your followers are going to

LOVE this #AMAZE

• Extreem snelle groei van fashion e-commerce

• Internet als orientatie en inspiratie platform

• De groeiende invloed van bloggers en social media

5.000.000+

5.000.000+15.000.000+

• Democratisering & globalisatie van trends

• Traditionele modemerken zijn laat met digitale slag

• Markt blijft gefragmenteerd --> drukker

• Offline en online komen samen

Product customization

Part 3Whats next?

Mobile impact

M-commerce

Location-based

Capture --> Recognise --> Share

(BIG) data: closing the loop