Eeeking a bit more out of Twitter

Out of TwitterEeeking a bit more...

Marieke GuyPRESENTED BY

Anatomy of a Tweet

How do you find the url link for a tweet?

Anatomy of a Tweet

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Anatomy of a Tweet

https://twitter.com/psychemedia/status/438253464171606017

OKF Tweets

Who knows the Twitter account for everyone in the OKF?

OKF Tweets

https://twitter.com/okfn/lists

Multiple Accounts

How do you manage several accounts in one go?

Multiple Accounts

● You can only be logged in to one Twitter account at a time, in the same browser, if you're accessing Twitter via the web

● If you'd like to be logged in to multiple accounts at the same time, you can do so by using different browsers

● ...or you can use a twitter client: desktop app, or phone app

Multiple Accounts● Tweetdeck● Metrotwit● Janetter● HootSuite● Nambu● Twirl● Tweetie● Twibble ● Seesmic● Brizzly● Twitterific● Twitterfeed● ...

Twitter Retweets

How do you find out your most popular retweet?

Twitter Retweets● Search twitter using rt @username - issues with Twitter search● http://www.retweetrank.com● http://mytoptweet.com ● Twitter search API - free access to

search results are limited to the last 7 days

● https://dev.twitter.com/docs/rate-limiting/1.1/limits● https://dev.twitter.com/docs/api/1.1/get/search/tweets●

Twitter Analytics

Where do you get your Twitter analytics?

Twitter Analytics● http://www.twitonomy.com - really excellent dashboard, pro account● Twittercounter.com● Tweetreach.com - the reach of your tweets● http://www.tweetstats.com - good basic stats● http://www.tweetails.com - fun stats● http://twxplorer.knightlab.com/ - helps with best hashtags to promote

● https://engineering.twitter.com/research/data-grants

Twitter Analytics

Preserving Tweets

How do you look after your tweets long-term?

Preserving Tweets

● Can now request an archive (user account > settings >request your archive)

● TAGS (Twitter Archiving Google Spreadsheet) http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/

● Twubs, Eventifier, Tweet Archivist, TweetDoc

http://mashe.hawksey.info & http://blog.ouseful.info

Final Thoughts...1. Twitter engagement for brands is 17% higher on weekends2. Tweets with image links get 2x the engagement rate of those without3. Tweets with less than 100 characters get 17% more engagement4. Twitter’s fastest growing demographic is 55–64 year-olds5. Tweets with hashtags get 2x more engagement6. 66% of user-generated tweets that mention brands come from mobile

users7. Your tweets have a 12x higher chance of being retweeted if you ask for it,

and 23x higher if you actually spell out the word “retweet”8. Tweets that include links are 86% more likely to be retweeted

http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers