Market Strat Team Romulus final presentation
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Market StratTeam Romulus
f i n a l p r e s e n t a t i o n
SONITE Products
ROLLExplorers
ROXYHigh Earners
ROCKProfessionals
PERIOD 1SPI
PRODUCTION
Advertising Budgets
Period 2ROC
KROL
L
Units Sold
30 12
Production Plan
25 10
Production 30 12
Beginning Inventory
0 0
Ending Inventory
0 0
SPIProduction
Competitive Research:Commercial Team
Period 3
**
**
Period 4
•Advertising Budget•Target Advertising•Production
Period 5
Period 6SPI Revenues
Period 7
Period 8SPI Revenue
Takeaways:
•Develop specific product characteristics based on R&D•Determine target segment before product development•Advertising budget should initially be much larger
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