Edward Hansbury Portfolioehansbury.com › assets › eh-fullport.pdf · 2020-04-01 · branding and marketing workshops. • Management of freelancers and artists (as needed). •

ehansbury.com

Edward Hansbury Portfolio

Ed Hansbury507 E. Broadway

Anaheim, CA 92805

619.736.3899

[email protected]

Contact Details

Email

Phone

Social MediaEdTheDesignr

ehansbury.comWebsite

You need someone who can hit the ground running. Someone that requires a minimal amount of orien-tation, training and supervision. A seasoned and experienced pro who can take a project from concept through to implementation. Someone who can see it from all sides and is able to anticipate any problems before they happen. That person is me.

There’s a lot I’ve done in my career. It feels like I’ve done it all. What that means for you is experience. Experience you can count on and trust.

Adobe Certi�ed Associate

Savannah College Of ArtSavannah, GA Masters Work in Design & Marketing

Art Center at NightPasadena, CaNight classes in design

University Of The ArtsPhiladelphia, PABFA – Animation - Illustration

Towson State UniversityTowson, MD BA – Liberal Arts

Education

•Educator

Golden West CollegeWestminster, CA

Adjunct Professor - Design, Portfolio Development

Cypress CollegeCypress, CA

Adjunct Professor - Design, Animation

Orange High SchoolOrange, CA

Animation | Graphic Design Instructor

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AFB PhotographyAtlanta, GA

Ballard & Ballard JewelersHuntington Beach, CA

Faster Fitness Brea, CA

LevelCloudCorona, CA

Liberty RE NetworkHuntington Beach, CA

Natural Balance Pet FoodBurbank, CA

View the complete list at clients.ehansbury.com

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Everything you need and so much more...

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AIGA Orange, CA

Anaheim Chamber of Commerce Anaheim, CA

BNI Placentia, CA

LeTip Int’l Orange, CA

Associations

A Small Sampling of Clients

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Business SkillsBudgeting, payables & receivables

Solid communications skills

interpersonal and organizational skills

Staff management

Team Motivation

SEO, CRM and client funnels

Event planning and execution

Strong leadership skills

Sales, marketing and networking

Recruitment and retention

PIH HealthDowney, Ca

PowerStorm ESSRancho Palos Verdes, CA

Three Bears Anaheim, CA

Tridus Magnetics Dominguez Hills, CA

SumittHill Sales & MarketingPlacentia, CA

Val & Mikes Auto RepairHuntington Beach, CA

Fun FactsAlways wearing Chucks

Born and raised in Philadelphia

Was a W.B. animator

Could have been a ballroom dancer, but I lacked the ability and talent to dance

There are those who say I'm funny, they're few and far between, but they are out there

Was drawing before I could write my name

My biggest hero and inspiration is Jack Kirby

ehansbury.com

Edward Hansbury Resume

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• Brand and marketing consultant for business focused on expanding their farmers market clientele base.

• Designed all collateral, marketing materials, packaging and point of sale items.

• Designed and developed social media plan for implementation by the client

•••

AdobeAcrobat

Animate

Muse

Illustrator

InDesign

Photoshop

Premiere

Lightroom

MicrosoftWord

Excel

Powerpoint

Outlook

One Drive

One Note

OtherBasecamp

Captivate

Corel

Ecwid

GoTo Meeting

Google Analytics

iSpring

Keynote

Monday.com

Quark

Skype

Smartsheet

Square

Storyline

Wordpress

Zoom

Social MediaBuffer

Facebook

Hootsuite

Instagram

Tweetdeck

Twitter

Zoho

Software Skills

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• Responsible for all of the recruitment efforts of the college, both domestic and international.

• Designed, developed and implemented a timed and targetd quarterly newsletter for prospective students.

• Set recruitment goals and developed strategies to achieve those goals.

• Analyzed enrollment data to �nd trends to assist in engagement.

• Worked to increase enrollment campus wide and department speci�c.

• Developed and supervised the School Visit program.

• Gave regular large scale presentations on the Colleges programs.

For Art CenterDirector of Recruitment

• Conceptualized, designed and executed all client projects, including project oversight, client relations.

• Worked with local and regional printers.

• Designed all inhouse marketing and promotional materials and social media elements.

• Oversaw daily operations of small branding and design studio, including client proposals, budgets, payables and receivables.

• Created and presented small, exclusive client focused branding and marketing workshops.

• Management of freelancers and artists (as needed).

• Produced and wrote monthly newsletter via Constant Contact and Mailchimp to list of prospective clients.

• Design and maintenance of company website.

• Coordinated social media plans and campaigns across all platforms to ensure consistency and diversity in messaging.

• Fostered and developed partnerships with aligned industries.

• Represented the company at marketing and network-ing events throughout Orange and Los Angeles counties.

Creative Director, Graphic DesignerFor The Design Office

• Designed all marketing and promotional materials.

• Developed large scale branding and marketing workshops (on-line and in-person) that promoted the business owners philosophies and ideas.

• Designed books, workbooks and worksheets for national publication, retail sale and use in work-shops and at events.

• Design, implementation and maintenance of the businesses website.

• Developed targeted social media campaigns.

• Represented the company at networking events and with networking groups.

For E.H. Howard Freelance Graphic Designer

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• Taught advanced level classes in InDesign and Portfolio Development,and Marketing for freelancers.

• Worked to recruit students through direct outreach and school visits.

• Consulted on the schools marketing committee.

For Golden West CollegeAdjunct Professor

For Three BearsBrand Consultant, Freelance Graphic Designer

ehansbury.com

Edward Hansbury Resume

print

E .H . HOWARD

FIND YOUR BETTY WORKBOOK DESIGN

Create an easy to use tool to assist in helping businesses develop a professional brand. It needed to be easy to use and understand and not steeped in businessd and design jargon.

Looking at �eld guides, vintage workbooks and current business self-help books, the goal was to create something that felt familiar, fun but produced tangible results.

Client

Project

Problem To Solve

Solution

Software

InDesign, Illustrator, Photoshop

ehansbury.com


COMPLEX CONTENTSIMPLY PRESENTEDHow do you make branding and marketing fun, exciting and appealing to small business? That was the question that drove each and every de-sign decision.

Tapping into a sense of familiarity and nos-talgia, a modern twist was added to keep the designs fresh and exciting. Every page was de-signed to not only help business owners learn how to brand and market themselves, but keep them excited and motivated at the same time and throughout the process.

FUNEASY TO USECreating something that any small business owner would understand and use was a priority. Looking at vintage school workbooks, the de-signs were built around teaching in ways that we’re not obviouos, dry or boring. Getting the users engaged and keeping them engaged was the goal.

BOLD CHOICESMADE TO ATTRACTThe cover of the companion workbook needed to re�ect, remind and build upon the design aestethic developed for the Find Your Betty book. There needed to be a bold choice of color to help the books stand out in a very crowded market.

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PERSONAL STORIESREAL EXPERIENCESAfter years of hearing about paranormal acrtivity in and around famous Anaheim landmarks; Tom decided to compile those stories into a book.

The book consists of personal interviews with current owners, patrons and visitors to some of the most noto-rios haunted places. Playing the neutral observer, Tom looked to create a book that didn’t debunk the experi-ences, while also not validating the experiences.

MODERN STORIESCLASSIC PRESENTATIONThe goal was to not stray too far from the accept-ed norms of the genre, yet still be exciting and engaging. Tom was looking to bring new readers into the genre, readers who had more modern tastes and sensiblities.

A classic approach to type and typesetting was chosen to balance the modern cover and mar-keting.

TOM ZARADICHANAHEIM’S DEAD

BOOK DESIGN

Create a book design that �t into the existing world of paranormal books, but yet, took the genre in a new and exciting direction.

A simple, modern, bold cover and classic interior design that clearly spoke to fans of paranormal books, while engaging and attracting a new demographic.

Client

Project

Problem To Solve

Solution

Software


ehansbury.com


VARIETYOF FORMATSUsers have different needs. The idea that the book could only exist in print was abandoned from the start. With formats such as print, ebook and pdf, whatever the user needed, there was a solution to help them.

E .H . HOWARD

FIND YOUR BETTY BOOK DESIGN

Create an easy to use tool to assist in helping businesses develop a professional brand. It needed to be easy to use and understand and not steeped in businessd and design jargon.

Looking at �eld guides, vintage workbooks and current business self-help books, the goal was to create something that felt familiar, fun but produced tangible results.

Client

Project

Problem To Solve

Solution

Software


ehansbury.com


ORORA INTERNATIONAL

WEEKLY NEWSLETTER

Execute a weekly newsletter that would be printed and mailed globally to Orora consumers.

Using existing designs and branding, the goal was to stay within in global branding guidelines, while quickly and ef�-cienty executre the �nal product on a weekly basis.

Client

Project

Problem To Solve

Solution

Software

InDesign, Illustrator, Powerpoint

ehansbury.com


PIH HEALTH

UPDATED BRANDED MATERIALS

After merging with another local health provider, PIH needed to integrate, update and modify all existing marketing materials using current branding and marketing guidelines.

Client

Project

Problem To Solve

Solution

Software


ehansbury.com


ACCURACYJOB NUMBER ONE

As the �nal product would be used by �eld engineers and clients for an ever growing expanding automotive, industrial and

consumer electronics industries.

Given the end uses, absolute accuracy was required ensuring that the product ordered would perform at the proper grade and level.

Client

Project

Problem To Solve

Solution

TRIDUS MAGNETICS

DATA SHEET DESIGN

Tridus was looking to update their magnet data sheets. They were looking to create something that could be easily used in the �eld and by their customers.

The format had to be simple to read, easy to quickly under-stand and be easy to use at a job site or in the �eld.

End users, including engineers and of�ce staff, would need to �nal product in mutiple formats that were both easy to print and share.

Software

InDesign, Illustrator, Excel

Tridus was looking to update their magnet data sheets. They were looking to create something that could be easily used in

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End users, including engineers and of�ce staff, would need to

ehansbury.com


Client

Project

Problem To Solve

Solution

POWERSTORM E .S .S .

BROCHURE AND DATA SHEET DESIGN

Heading off to an international conference, Powerstorm needed a dynamic and exciting brochure to show engineers and inves-tors everything they needed to know on their mobile generators.

Software


Given the international audience, and that English may not be someone’s �rst language a simple and easy to use design, rely-ing heavily on color blocking was chosen.

Client

ProjectProject

Problem To Solve

Solution

POWERSTORM E .S .S .


Heading off to an international conference, Powerstorm needed a dynamic and exciting brochure to show engineers and investors everything they needed to know on their mobile generators.

ehansbury.com


Client

Project

Problem To Solve

Solution

THE DESIGN OFFICE


Heading off to an international conference, Powerstorm needed a dynamic and exciting brochure to show engineers and inves-tors everything they needed to know on their mobile generators.

Software


Given the international audience, and that English may not be someone’s �rst language a simple and easy to use design, rely-ing heavily on color blocking was chosen.

ehansbury.com


ehansbury.com


marketing

Gradution Invite Design

Aesthetic Procedures Hallway Poster Design

Expectant Mothers Health Guide

Medicare Guide

PIH HEALTH

MARKETING DESIGN

Update existing marketing content into fresh and engaging designs that engaged the audience, while staying within cur-rent branding and marketing guideline..

Client

Project

Problem To Solve

Solution

Software


ehansbury.com


LIBERTY F INANCIAL NETWORK

MARKETING DESIGN

Create more engaging and interesting reminder cards, that not only spoke to current clients.

Eheni tenis nostrum rerchicimusa nem fuga. Ut od quidis quam Arum de volorumque quam ea aut unt earciate qui blacepudi blab in rehenia et precuptas modipsa ntempos eveles ea com-mossim int rem explit estecepta inctus quundant.

Client

Project

Problem To Solve

Solution

ehansbury.com


POSTCARD DESIGN

Mark was looking for a postcard that would help him with promot-ing his annual open house and reading of Shakespeare.

Knowing that people might cringe at attending an open house where Shakespeare was being rea;, a modern yet dynamic design that attracted people to the event.

POSTCARD DESIGN

Angie was looking for a unique and different way to promote as well as market her campaign of returning old, dead products for new and better working products

Given the time of year and the idea behind the campaign, it seemed only natural to invoke the spirit of Halloween and a call out to the dead.

LAW OFFICES OF MARK HOLMESClient

Project

Problem To Solve

Solution

ANGIE BUTLER - ARBONNEClient

Project

Problem To Solve

Solution

Software


Software


ehansbury.com


POSTCARD DESIGN

Jean needed a piece of collateral that showed potential buyers who she was and what she could do for them.

Choosing to focus and accentuate her extensive background of high end sales, client successes and awards, a simple yet effective design that clearly and effectively showed potential buyers why Jean was the choice for them.

JEAN T IETGEN | REALTORClient

Project

Problem To Solve

Solution

POSTCARD DESIGN

Feeling passionate about helping families that are displaced and homeless, Mark needed a postcard to help drive donations for his annual Thomas House fund raiser.

A simple, yet fun and subtle design was needed to attract potential donors while not hitting them over the head with what the dona-tions were for.

LAW OFFICES OF MARK HOLMESClient

Project

Problem To Solve

Solution

Software


Software


ehansbury.com


Do We Insure You? postcard and one sheet design

CHRYSALIS INSURANCE AGENCY

MARKETING COLLATERAL DESIGN

After merging with another agency, the CIA expanded their lines of business to a more higher end clientele. To engage and attract that demographic, they needed a set of collateral material that was more sophisticated and spoken direct to the demographic.

Quality and luxury was the driving force, yet the designs needed to stay within past branding. Finding the balance between the two was done with more elegant and modern type setting and type choices.

The bold colors of blue, red and white were combined with a more elegant image and type choices.

Client

Project

Problem To Solve

Solution

Software


Do We Insure You?One sheet designDo We Insure You?One sheet design

Do We Insure You?Brochure design

Do We Insure You? postcard and one sheet design postcard and one sheet design postcard and one sheet design postcard and one sheet design

ehansbury.com


Promo O�ers Cards

VAL & MIKE ’S AUTO BODY

REMINDER CARD DESIGN

Having built a strong base of women clientele, Val & Mike needed collateral materials that spoke to the demographic more than tradtional auto repairs shops would provide.

Bold colors, fun and playful layouts and creative type choices was the answer. Building around the established logo, which had a long family history, the idea was to create something someone would not only engage with, but was interested in receiving.

Client

Project

Problem To Solve

Solution

Software


Thank You Card Postcard Design

Service ReminderPostcard Design

ehansbury.com


Cookies are serious business, but that doesn’t mean it can’t be fun! Creating a sense of nostalgia and fund was the number one goal for every design. Bold, bright colors, vintage type all combined to create and give a sense of warmth and whimsey.

FUN WAS JOB #1

Product Package Design

Event Poster Design

Event Materials Design

ehansbury.com


THREE BEARS BAKE AT HOME

MARKETING DESIGN

With a base demographic of Farmers Markets patrons, the Bears needed to create a look and feel that helped them stand out in the crowd.

Building on the Bears love of cookies, milk and cartoons, a more nostalgic and familiar approach was taken to solve their design problems. Bright, bold colors, classic type treatments and fun characters were created to help the business stand out and be immediately recognizable in crowded farmers markets.

Client

Project

Problem To Solve

Solution

To assist Val and her staff in a busy of�ce, counter assistance envi-ronment we determined that color coding and icon development would assist in immediate and easy recognition of the offer.

COLOR TO ASSIST IN RECOGNITION

Business Card Design

Facebook Banner Design - Based on Pop up Banner Design

Mailing List Postacard Design

Software


ehansbury.com


branding

ORANGE A BOLD CHOICEOrange is the new black. It’s strong, bold but also appeals to both men and women, it was the original color for a reason..

There were a number of additional reasons to choose orange; it re�ects enthusiasm, happiness, creativity and success. Orange gives the impres-sion of expensive products and services to seem more affordable.

Original Logo Design

Suggested Updates

FASTER FITNESS

MODERNIZED LOGO DESIGN

After ten years in business, and with an expansion on the hori-zon, Faster Fitness needed a logo update that felt modern, was dynamic and easy to scale and apply.

Looking to not drift too far from the established branding, a more user friendly, and energetic design was called for. Mov-ing from the original yellow of the wordmark to a more dynamic orange helped with building energy and excitement.

Contrast between the parts of the wordmark was increased to help with legibility and readabilty at smaller sizes.

Client

Project

Problem To Solve

Solution

Software


ehansbury.com


IMPROVED VISUAL LANGUAGEThe wordmark redesign allowed for it be used in more ways than had been able to be done in the past. The wordmark now worked at smaller sizes, allow-ing it to look it’s best on mobile sites and video presentations.

The stacked wordmark worked worked better on promotional items and other materials, such as club towels. It could easily be simpli�ed down to either all black or all white and not lose any of it’s power.

Updated Price Lists - incorporating fresh and modern design and new logo.

Mall Banner Design

Updated Price Lists - incorporating fresh and modern design and new logo.Updated Price Lists - incorporating fresh and modern design and new logo.

ehansbury.com


Client

Project

Problem To Solve

Solution

AFB PHOTOGRAPHY

UPDATED AND MODERNIZEDLOGO DESIGN

AFB Photography was seeking to expand to the West Coast, they were looking for a series of business cards that worked as both information, aspirational and ful�lled the goal of being a viable marketing tool.

Eheni tenis nostrum rerchicimusa nem fuga. Ut od quidis quam Arum de volorumque quam ea aut unt earciate qui blacepudi blab in rehenia et precuptas modipsa ntempos eveles ea commossim int rem explit estecepta inctus quundant.

IMPROVED VISUAL LANGUAGE

AFB Photography is Alan F. Bradley a nationally recognized pho-tographer. Originally based in Atlanta, Ga the brand was seeking to expand to the west coast, we worked with them to update the look and the feel of the brand, but not the brand. The brand was unique and speci�c. It was speaking to the audience it was seeking to speak to. That’s �ne in a room that’s not that loud, but Los Ange-les, like New York, is loud. You need a look and a feel that gets the brand heard in a noisey room.

ORIGINAL IDENTITY

AFB AFB

AFBAFBAFB

ICONIC ICONTaking into consideration all of the challenges that the new branding would face, we wanted to create something that worked as both an app icon as well as a company icon. AFB wanted a reference to photography within the icon.

We settled upon a classic shutter image with the afb initials in the center.

We have a long and healthy relationship with AFB, so we felt safe telling him: this isn’t working for anyone! What we were saying in our snarky way is, this was �ne for where the company was, but not where it wanted to go. To be competetive in the LA market, this brand needed to be more more modern and sleek.

Software


ehansbury.com


Business Card Design

IMPROVED WORD MARKGiven the directive of it being professional and needing to have the ability to walk in both the traditional professional world of lawyers and be approachable for families. We knew that we had to stick with some form of Serif typeface for the wordmark.

While a serif was the order of the day, Times New Roman, Bodoni or other standards weren’t going to cut it. Eventually, after much experi-mentation, we determined ITC Fenice was what we needed to give the strength, respect, yet approachable feel we needed.

Brochure/Look Book Design

other standards weren’t going to cut it. Eventually, after much experimentation, we determined ITC Fenice was what we needed to give the strength, respect, yet approachable feel we needed.

ehansbury.com


COLORTHE BOLD CHOICENothing attractions attention better than color. As designers, the Design Of�ce knows that as well as anyone. Facilitating

Bold color draws the reader in, while Futura once again saves the day with it’s versatility in scalability and readability. Addi-tional white space gives the dense table more breathing space.

New Business Card Design

COLORTHE BOLD CHOICENothing attractions attention better than color. As designers, the Design Of�ce knows that as well as anyone. Facilitating

Bold color draws the reader in, while Futura once again saves the day with it’s versatility in scalability and readability. Addi-tional white space gives the dense table more breathing space.

ehansbury.com


Client

Project

Problem To Solve

Solution

BALLARD & BALLARD

MODERNIZED AND100 TH ANNIVERSAY LOGO DESIGN

After a century in business, Ballard & Ballard needed an updated and modernized logo that could easily be adapted to something unique and different to celebrate their centennial

Software


Building on and incorporating the existing logo and branding, cre-ate a logo and design aestethic that spoke to the history of the company, but felt modern and fresh.

Logo applied to jewelery box

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Edward Hansbury Portfolioehansbury.com › assets › eh-fullport.pdf · 2020-04-01 · branding and marketing workshops. • Management of freelancers and artists (as needed). •

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