Real-life experiences launching mobile apps eduserv symposium, May 13 th 2010
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Real-life experiences launching mobile appseduserv symposium, May 13th 2010
You are here
A word about the value chain
Apples are not the only fruit
AppleGoogleEveryone else
Apples are not the only fruit
AppleGoogleEveryone else
To reach 70% of UK mobile owners...
You need to be available on 375 different devices,70 different families from 8 manufacturers.
The best family delivers 4.15%, the worst 0.33%All iPhones together deliver 3.63%
Just the 10 most popular devices deliver 28.11%
Apples are not the only fruit
Tariffs and billing
Customers pay up-front or later.
Tariffs are extremely confusing.
“Bill shock” is a recognised phenomenon.
Mobile billing has a poor reputation.
Hello
A well-honed design process
Release early, release often
perhaps a bit minimal
http://www.flickr.com/photos/msimdottv/4339697089/
Puzzler
5 years of lessons learned
Channel 4: sex education concepts
Channel 4: sketching
Channel 4: user testing
“I think there should be a mute button, that could get annoying...”
“Are there any three player
games?”
“You should put instructions
and that on there before you can
play it”
Coming soon...
More fragmentation
Simpler, cheaper tariffs
Commoditisation of access
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