Vicki Charles Marketing Director Education B.A., Integrative Arts/Media Studies Pennsylvania State University, 2013 Areas of Specialization Marketing Event Management Website Management Qualifications Marketing Director of BSTI Special Events Intern of the Seattle International Film Festival (SIFF) Overview of Experience Developed and implemented strategic marketing campaigns and sales plans, utilizing programs such as Hootsuite and Robly. Planned, designed and oversaw advertising and promotion activities including print, web, social media, e-blasts and direct mail. Maintained company social media presence on various networks including but not limited to: LinkedIn, Facebook, Instagram, Google+, Twitter, YouTube, Yelp, Vimeo and Glassdoor. Maintained and monitored company’s WordPress-based website. Monitored competitor marketing activities and adjusted marketing strategy to meet changing market and competitive conditions. Developed and managed marketing and sales operating budgets. Prepared reports on marketing activity using Google and social media analytics and presented results to executive management during monthly Business Development meetings. Prepared performance reports, directing sales forecasting activities and setting performance goals accordingly for weekly meetings. Represented company at networking events to promote services. Researched and planned company participation at conferences, expos, networking events, etc. Assisted sales representative with maintaining and growing client relationships. Assisted other departments within BSTI to prepare print and digital material. Developed and edited copy for company blogs, press releases, case studies and other material. 3157 Limestone Rd, Cochranville, PA 19330 Office: 610.593.5500 | Direct: 732.359.3383 | Email: [email protected]
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Vicki Charles Marketing Director
Education
B.A., Integrative Arts/Media Studies
Pennsylvania State University, 2013
Areas of Specialization
Marketing
Event Management
Website Management
Qualifications
Marketing Director of BSTI
Special Events Intern of the Seattle International Film Festival (SIFF)
Overview of Experience
Developed and implemented strategic marketing campaigns and sales
plans, utilizing programs such as Hootsuite and Robly.
Planned, designed and oversaw advertising and promotion activities
including print, web, social media, e-blasts and direct mail.
Maintained company social media presence on various networks
including but not limited to: LinkedIn, Facebook, Instagram, Google+,
Twitter, YouTube, Yelp, Vimeo and Glassdoor.
Maintained and monitored company’s WordPress-based website.
Monitored competitor marketing activities and adjusted marketing
strategy to meet changing market and competitive conditions.
Developed and managed marketing and sales operating budgets.
Prepared reports on marketing activity using Google and social media
analytics and presented results to executive management during
monthly Business Development meetings.
Prepared performance reports, directing sales forecasting activities and
setting performance goals accordingly for weekly meetings.
Represented company at networking events to promote services.
Researched and planned company participation at conferences, expos,
networking events, etc.
Assisted sales representative with maintaining and growing client
relationships.
Assisted other departments within BSTI to prepare print and digital
material.
Developed and edited copy for company blogs, press releases, case
studies and other material.
3157 Limestone Rd, Cochranville, PA 19330
Office: 610.593.5500 | Direct: 732.359.3383 | Email: [email protected]
Related Documents
