As the title suggests, my presentation will investigate the importance of social media and online engagement in relation to traditional lines of fire defence. The presentation will include a practical overview of social media, as well as outline specific strategies for designing, implementing and maintaining a cost-effect and efficient social media presence. Highlights will include: • Dispelling common misconceptions about social media • How social media can be used to improve relations with traditional media sources • Branding and how it can impact your online engagement
The final portion of the presentation will include an in-depth look at the roll out of the Chatham-Kent Fire Department's social media strategy.
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Transcript
Education, Prevention, Suppression... Social Media?
How Online Engagement Can Aid in the Delivery of Your Lines of Defence
Presentation will be available for download at
slideshare.com/cikmarketing
Presented by Chantielle KennedyCIK Marketing & Inklyo Ltd.
• Introduction• Part One: What You Actually Need to Know About Social Media
• Branding: Find Your Face• Set-Up• Create a Social Media Policy / Implement Tracking
• Part Two: Lines of Defence – Social Media as a Tool to Define and Achieve Objectives• How Social Media Makes a Difference• Managing the Media Monster
• Part Three: Attraction Tips • Part Four: Chatham-Kent Fire Department Demo / Q & A
You all know that Firefighters don't just put out fires…but I don’t.
Social media makes it easy to share brief, informative tips:1. Fire and life safety – events, public training, school visits2. Department information - how department is set up, operates
Push followers back to website for more detailed information.
But be careful!– When it comes to media - do what you say!Example: – Send a tweet that says "More info to come later."– This means you will provide more info via Twitter -
so don't just send out an email release• Remember: Just 'cause they're following you on Twitter
doesn't mean they're on your media list• Cover all your bases (automation)