Education Hour: All Things Mobile Research

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Education Hour August 2014

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Where’s Mobile Research Headed Next?

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Mobile Facts

Reach Respondents Now via Mobile

Say What? We are collecting mobile data for you!

Got Panel? Then Get Mobile!

What’s Next: Survey Analytics SDK –Software Development Kit

What’s Next: Life Metrix Passive Data Collection

What’s Next: iBeacon Research IOS

Demo and Mobile Case Study

Q & A

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Smartphone Behavior

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+Reach Out Now

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Mobile Info Collected

+Got Panel? Get Mobile!

Turn online communities into mobile communities

Literally - it’s flip of the switch in Survey Analytics

Announce to your community: We got Mobile!

Offer points to join mobile community

Mobile recruitment & management strategy

Run multi-deployment strategy: Online, mobile, offline, etc.

+Mobile Panel: Pros & Cons

Tap into your existing relationship!

Conversion rate from online panel to mobile panel high

3x faster results than online communities

Easier to reach out to certain niche communities

Collect Passive Mobile Data

Requires different recruitment & maintenance strategy

May cost extra $ Incentive

Client side adaptation WIP Status

May miss out on certain segment groups

Privacy concerns must be met for passive data collection

PROS CONS

+What’s Next: Life Metrix

Gives you unprecedented vision into consumers’ daily lives Collects moment-to-moment data from their mobile devices

+Life Metrix: Passive Data Collection

The Boldest Companies are already doing it

Augment current research with quantifying mobile data

Opportunities for data scientists to get involved in market research

Respondents don’t have to manually tell you what they are doing in the moment. Already tracking it!

Privacy Concerns

Is this a PR nightmare waiting to happen?

Still new to the MR world. What can you do with this kind of data?

Opt-in rates could be different for select mobile groups

PROS CONS

+ What’s Next: Software Development Kit –

SDK If you already have a mobile app, plug in SDK to listen to mobile users!

Easy to install to Mobile Apps

Real-time feedback

Analysis available Survey Analytics

White Label available

* See Customer Success Manager for costs

+SDK: Software Kit Pros & Cons

Add-on to existing library of mobile apps

Data collected available in Survey Analytics

Android & IOS Ready

White Label Available

May take time to talk mobile app/IT team to come on board

May need to add call-to-action function to drive feedback via mobile app

Only supports Android & IOS

PROS CONS

+ What’s Next: Proximity Triggered Surveys

Respondents Opt-In to receive survey triggers

In the moment Response & Analysis

iBeacon IOS, Android still developing proximity software

1st to offer! Available on Survey Analytics

+Proximity Trigger Surveys: Pros & Cons

Interact directly with respondents in the moment

Quick data collection & instant incentive delivery

IOS Ready

White Label Available

Data location available in Survey Analytics

Only on IOS. Missing huge market audience

Privacy policy issues may occur

Do people care about being tracked? Lots of gray areas to explore.

PROS CONS

+Mobile Case Study

+Live Demo

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Q & A Session

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