• An integrated communications group
• 18 years of experience in advertising
• Talent strength of above 100 across 4 offices
• With passion, we deliver ‘Result-Oriented-Innovation’
Xebec Communications is on the verge of becoming a 100 Crore company and is ready to embark upon a new journey of
excellence
About Xebec
• Vision: To be a world-class company offering cutting edge strategy and creative solutions to build profitable brands
• Mission: To think, create and build brands
Think. Create. Build.
• Taking a holistic view of the customer’s business challenge and offering 360 degree communication solutions through result oriented innovation that translates to increased brand equity and profitability
Advertising by Objective
• Inspiration and Innovation to add value• Creating new consumer trends and ensuring
Consumer Loyalty• Understanding the marketplace• Matching the variables• Applying strategic marketing processes to develop the
competitive edge
ROI- Approach
Why Xebec?• Because we are not conventional
• Xebec is a one-stop-shop for all your marketing communication needs
• Living up to being your “BRAND PARTNER”
Xebec Divisions
Delivering communication excellence through an integrated approach
MainlineMainline OnlineOnlineEvents &Activatio
n
Events &Activatio
n
Outline(Print
Production)
Outline(Print
Production)
SportsMarketin
g
SportsMarketin
gFilmsFilms
Keeping up with the changing dynamics of the market place, Xebec offers a bouquet of mainline services with a 360° approach
Creative Services: Beyond images and aesthetics
Media Buying: Maximum exposure at optimum cost
Setting creative benchmarks and delivering fresh perspectives
XebecMainlineXebec
Mainline
With superior technical knowledge and passionate creativity, Xebec e-Media Technologies defines and drives our client’s brands’ success on the digital frontier
Online marketing: Specialized solutions for your digital vertical
Creative execution: Converting ideas into unique brand identities
Delivering value through “Result Oriented Innovation”
XebecOnlineXebecOnline
Events & Activation: From planning to hosting, this division prides in superior design and logistics
•Carrying your brand effectively to niche audiences
• Examples of TATA Motors and Sonu Nigam Events for Bank of Maharashtra
Generating equity and mindshare through niche brand activations
XebecEvents &Activation
XebecEvents &Activation
Print & Production: From Coffee table books to specialized stall designing and printing, we deliver the best in Print Production
Creating an alliance between creative and execution and delivering results through first-rate printing proficiency
XebecOutline Xebec
Outline
Sports Management: Recognizing industry opportunities and developing sports properties for clients which can be monetized
•Soccernova
Establishing sports as an untapped marketing platform for clients to engage with their consumers in an unique way
XebecSports
Management
XebecSports
Management
Films: From catchy jingles to TV commercials Xebec makes it creative and relevant in tune with your overall brand strategy
Ascertaining brand enrichment through the zing of audio-visuals
XebecFilms
XebecFilms
Our Media Planning ensures the most competitive rates and most effective reach to deliver not just the results our clients want but optimum value for every rupee spent
The right combination of media at the right time, place and price
XebecMedia Buying
XebecMedia Buying
A great brand or important message has little value if it does not reach the target audience.
CLIENT MEDIA BUYING (IN CR)
COUNTRY CLUB 12
SYMBIOSIS 8
BANK OF MAHARASHTRA 6
SKYLARK 4
PASHMEENA 4
HOUSEFULL 3
MAXWORTH 3
FRAMEBOX 3
Our Thinking
Proprietary tools are aimed at standardization and enhancing the knowledge capital
SolutionsMarketing
TM
SolutionsMarketing
TM
SeductionMarketing
TM
SeductionMarketing
TM
PrecisionMarketingT
M
PrecisionMarketingT
M
•Committed account planning procedure
•Detailed market understanding
•Applying strategic marketing processes to develop the competitive edge
XebecSolution Marketin
g
XebecSolution Marketin
g
Our Thinking
• Packaging- a new P in marketing
• Creating brands by blending the tangibles with the intangibles
• A calculated experiential marketing exposure
XebecSeductio
n Marketin
g
XebecSeductio
n Marketin
g
Our Thinking
• Focus on customer’s share
• Careful consumer profiling
• Exposing the communication to only those who matter
• Thereby reducing cost and increasing profitability.
XebecPrecision Marketin
g
XebecPrecision Marketin
g
Our Thinking
Case in Point- SNAP 2010
• Symbiosis is one of the leading educational institutes in India imparting quality education for over 30 years.
• The key to entering any of the 14 institutes under the Symbiosis umbrella is the common SNAP test.
• The main objective was to elevate brand SNAP to the elevate of a esteemed national competitive exam and thereby augment registrations
• We devised a 360 degree communication strategy to address the challenges and achieve the objectives
• We incorporated various mediums such as print, outdoor, radio and Online
• It resulted in 26,139 registrations from the mainline campaign and 4,500 registrations from the online campaign
SNAP Study Planner
29
• On Facebook’s landing page
• Gave probable questions for SNAP
• Every click had a viral effect, thereby amplifying the message
• Activities on study planner would appear on the user’s profile page
• First time any national competitive exam had such large scale interaction using social media
• So far, 1738 users have downloaded and used the planner
Case in Point- SET 2010
• Symbiosis Entrance Test (SET) is a common written test for the admission processes of undergraduate institutes of Symbiosis International University
• SET-2010 has 5 different papers namely General, Design, Law, Engineering and Health Sciences
• The objective of the campaign was create awareness about SET, achieve desired registration and in the process develop long lasting brand equity
• We employed a integrated marketing strategy to achieve our objectives
• Through the mainline campaign 14370 students registered to SET and 13,000 registered through the online campaign
Case in Point- Frameboxx
• Frameboxx is one of the leading Animation & Visual effects institutes in India.
• We have helped Frameboxx penetrate deeper into the market through objective specific advertisements across various media platform including print, outdoor, events, radio.
• We have helped build the sub brands of Frameboxx like Pastel, MoneyBoxx, FrameFlix.