Eduardo Smith - Pinpointing sustainable growth and new revenues

Pinpointing sustainable growth and new revenue

strategies

Eduardo SmithVice PresidentRBS GroupBrazil

PINPOINTING SUSTAINABLE GROWTH PINPOINTING SUSTAINABLE GROWTH AND NEW REVENUE STRATEGIESAND NEW REVENUE STRATEGIES

WAN/IFRA

EDUARDO SMITHVP GRUPO RBS

GRUPO RBS BRAZIL

LARGESTmedia group in Brazil.3rd

THOUSANDemployees

6.5

21 TV STATIONS 8 DAILY

NEWSPAPERS

25 RADIOSTATIONS 11 DIGITAL

OPERATIONS

Executive Education Center ● Publishing House

Mobile Marketing ● Logistics Services

Music Label ● Live Entertainment Production

Agribusiness TV Channel ● Philantropic Institutions

NEWSPAPERpublisher2nd

GRUPORBSCORPORATE STRATEGY

MEDIA ANDCOMMUNICATION

DIGITAL web mobile EDUCATION

SUSTAINING GROWTHMEDIA AND COMMUNICATION

new approach to old business ancillary business digital

REINVENT TRADITIONAL REINVENT TRADITIONAL BUSINESS TO POSTPONE ITS BUSINESS TO POSTPONE ITS REVENUE DOWNFALLREVENUE DOWNFALL

◌ Quantitative marketing◌ Small clients◌ CRM◌ Constant product updates◌ Sales channels

LEVERAGE THE LEVERAGE THE INFRASTRUCTURE TO MAKE INFRASTRUCTURE TO MAKE MORE REVENUES AND PROFITSMORE REVENUES AND PROFITS

INCORPORATE DIGITAL INCORPORATE DIGITAL THINKING THROUGHOUT THE THINKING THROUGHOUT THE ORGANIZATIONORGANIZATION

◌ Logistics◌ Print◌ Database Marketing◌ Publishing◌ Events

◌ Think different, think through the consumer perspective

◌ New people = new ideas◌ Technology and content◌ Digital paid-content◌ Classifieds online

DIGITAL PURE PLAYINDEPENDENT COMPANY

GROWTH THROUGH ACQUISITIONS CHALLENGES

• Acquisition of several companies

since 2008

• Independent structure different

mindset

• Understand what you want from a

target (product, people, clients)

• Be flexible in deal making to reflect

your goals

• Choose the right partners

• Align incentives with your partners

• M&A is not only finance

• Manage partners and a portfolio of

companies

• Deal with failure

PINPOINTING SUSTAINABLE GROWTH PINPOINTING SUSTAINABLE GROWTH AND NEW REVENUE STRATEGIESAND NEW REVENUE STRATEGIES

WAN/IFRA

EDUARDO SMITHVP OF GRUPO RBS

GRUPO RBS BRAZIL