Edp health, safety & environment consultants corporate social responsibility – whatever next

It’s not just about survival, it’s about success!

Introductions

David Skews LLB; CMIOSH; SIIRSM

Graduated in Law and attended Middle Temple in London and in 1989 he founded EDP Health Safety and Environment Ltd in the UK. In 2007 he established EDP Singapore in 2007 as a good reason to feed his passion to ‘Build a Better World’ on the Streets of Cambodia and across SE Asia through his foundation Bridge2. David speaks internationally on the subject around the future of Health Safety & Environment and its linkage with Corporate Social Responsibility.

CORPORATE SOCIAL RESPONSIBILITYWhatever Next?

Delivered by: David Skews LLB



SILENCE PLEASE


We’re all passionate about something!

Who has done any voluntary work in the last 12 months?– How stressed did you feel?– How passionate were you about doing it?– How HAPPY did you feel?


A Gift For You

Open your Envelope

Look at the coin

Turn it over


Let’s Consider Corporate Social Responsibility

Three things of Importance! What exactly is CSR? Why should we bother with CSR? How do we do CSR?

Part 1

What is CSR?


Definitions: No agreed definition

World Business Council for Sustainable Development (WBCSD) Defines CSR as:

……..“The commitment business has to sustainable economic development, working with employees, their families, the local community and society at large to improve the quality of life”.


Wikipedia Defines CSR as

It’s a concept whereby organisations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders as well as the environment.

This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees the organisation voluntarily taking steps to improve the quality of life for employees and their families as well as the local community and society at large.


CSR Needs to Include Passion

CSR is about Working more with this……

then engaging this……..


The Body Corporate – are you healthy?

Where is your immune system?


CSR is all about Values

Consider these comments


Do You Think These Statements are True?

1. One of the most serious mistakes any business leader can make is to think that values are disconnected from the bottom line.

2. The second is to think that adopting “good practice” will save you from a severe roasting

3. Direct benefits from strong values may be hard to see on the balance sheet; neglect in this area can wipe out your balance sheet altogether.


Do You Think These Statements are True?

• Strong ethics keep corporations healthy. Weak ethics make companies sick. but it’s a huge risk.

• Many companies are more serious about their “numbers” than their “values”. But values are the immune system of every organisation.


And CSR is about

Ethics


Importance of Ethics

“There is no such thing as business ethics . . . There’s just ethics; and we all have to practice them every day in everything we do.”

Peter Drucker


What do You Think of These Comments?

1. Ethics are a challenge but strong ethics will make you money.

2. If client confidence falls, investors wobble, leadership is distracted, diverting energy from growing the business. Image is wrecked, together with morale. Previously reliable staff start calling in sick or work less hard.

3. Stakeholders are effected and feel different about your company


What do You Think of These Comments?

Can’t recruit the best, can’t retain them either. It’s always the top wealth generators that jump ship first. You can lose 10% of your top team and 60% of your real talent – and it can happen almost overnight

Customers are affected. They feel differently about your company, products are questioned and the company begins to run out of steam.


Environment

EconomicSocial

The Triple Bottom Line (People, Planet & Profit)


Anita Roddick Said…….

‘The Triple bottom line has become an imperative. Social and Environment impact should be at the heart of every business leader’

Part 2

What’s all the fuss about?


What in the world has gone wrong?

Misplaced Passion

Misguided Values

Mismanaged Debt


Billions of $’s Have Disappeared Over Night!

We are in serious trouble, BUT

‘Carpe Dium’ – Opportunity Knocks

Old Paradigm or New Paradigm


Misguided Values?

How much is a Monkey worth? Eyes off the ball – Lost the noble purpose Milton Friedman – Shareholder value


He had a Dream


Are Your Shareholders ‘Happy’?

The street kids of Phnom Penh just heard that their share price has risen by 20 cents


The Old Paradigm

Is there a noble purpose for Business?

Surely, the purpose of businessis to maximize PROFITfor the SHAREHOLDER

Let’s considerthe unthinkable!


This Statement may Shock Some

The Primary Purpose of Business is NOT Shareholder Value!

The Whole Purpose of Business is to‘Build A Better World’

Consider the following statistics:


What ground are we standing on?

75% - Believe their boss does not value the skills gained from volunteer work 90% - Are looking for a higher purpose at work

59% - Haven’t found a meaningful purpose in work

25% - Worry about the ethics of their company

50% - Are trying to leave their jobs(and will be again after this recession)

90% - Believe their older managers don’t understand themUK Survey 2007


Where then is Solid Ground?

Return to True Values Know why we are ‘Really’ in Business Profit is the Natural Reward for doing thing well

20


Business Can Have a Noble Purpose

To deliver on promises to provide goods and services that build a better, safer, happier world:– For our Customers! Suppliers! Employees and

Contractors! Local Communities, and Poorer Nations.– For those with Malaria, for trafficked women, for the

Garment factory workers of Asia, for the Farmers and Miners of China.

Your reward for doing this well is your profit, the oxygen you breath not the purpose it exists.

Part 3

What is the Way Forward?


So What’s the Proposal?

STOP - just stop another 30 seconds (doing what we have always done)

START – Thinking about how we will prepare for people and their needs in the future– Buildings and workplaces – Health and safety and wellbeing– Developing a CSR program

CONTINUE – to be Values DrivenWe need to CONTINUE to ‘TURN THE COIN’


Keep Turning the Coin

This World is Upside Down The Golden Rule is:

– ‘Build A Better World’ for All stakeholders and treat them all as you would want to be treated yourself

Increased profits await those who dare to tryto ‘Build A Better World’.


How do we TURN THE COIN? – SERVE !!

Leaders who support and serve their Managers

Managers who do the same for ALL stakeholders

Keep the Customer at the top of your priorities

Mix in a good serving of:Honesty, Integrity, Trust, Openness, Transparency.

Build a Values Driven Culture:(Dependent, Independent or Inter-dependent?)


Its Hard to do!

Dependent Independent Inter-dependent

Safety is the Responsibility ofManagement!

Little employee involvement

I can prevent my own injury!

Increased employeeinvolvement

I can prevent my colleaguefrom being injured!

100% employeeinvolvement

Where are you on the curve?

New Target

.


How do we develop it?

New Values scorecard to ‘Build a better world’ Executive sponsorship – Top down first Consider all Stakeholders – Who are they? Pick a team and pick topic

– Environment– Health and Safety– World Poverty– Local community

DO IT – Don’t merely think about it


Does a Fish know that it

Swims in Water?


Remember

Managementmust give way to LEADERSHIP


DREAMIf we dream it,

then we can do it


Dream BIGStart SMALL

Build DEEP


Martin Luther King he had a Vision

William Wilberforce he had a Vision


How hard is that?It could be worth it


40 Years ago President Kennedy said.. –’

We choose to go to the Moon…not because it is easy.. but because it is hard…’


“Difficult Journey

Going from one way of doing business to another is tough. There’s uncertainty and it

requires skill, Need to lift ourselves above the

fog and the forest CSR is about being well

equipped and getting to the other side We probably need additional

skills, knowledge and understanding.

Conclusion


Short Testimony

EDP has seen revenue & profits rise Small business (50) with a big heart. Our passion expressed through

Consultancy work and our foundation www.bridge2,org support ing e.g.:– An Orphanage in Cambodia– Fruit Sellers in West Sahara– A School for Entrepreneurs in CAR– A Training Company in Cambodia

http://www.bridge2,org/�


Stories about transformation through business

– The Bangui Entrepreneurs (CAR)

– The Saltedfish.com (Cambodia)– Red Rock ( UK and Asia)– High Country (Morocco)– The ‘fruitsellers’ in West Sahara– Yejj Training (Cambodia)– T-Fusion in Tibet (China)– Pretty Magazine (Cambodia)– The Iron Works (Cambodia)– Graphic design (Turkey)– Organic Cotton (China)– Manufacturing (Hong Kong)– Safety Consultancy (SE Asia)– Kindergarten (India)

– Freed Fashion (UK & Cambodia)– Trekking (Turkey)– Origami (India)– Flowers & Plants (India)– Craft and Artisan

(Afghanistan/Kashmir)– Yejj IT (Cambodia)– Heritage Centre (India)– Pizza in (Georgia)– Organics (Asia)– Consultancy (France)– Translation Services (China & Asia)– Culture Consultancy (Asia)– Craft & Pottery (Cambodia)– IT Consultancy (SE Asia)


Consider Cambodian Sex Trade

Precise scale is estimated between 50,000 to 100,000 women and childrenGang rape, AIDS, tortureUN believe over1 million traded each year


Pictures

Ironworks Project


www.freedfashion.com (a Bridge2 project)

Two girls set up a simple company in PP employing just 4 girls but 100 are now employed in the centre


BRIDGE2 - In the Central African Republic

‘The Bangui Business School for Entrepreneurs’

Opens in 2008


Bangui Business School for Entrepreneurs


Pictures The Tile Project


Bridge2 - in Cambodia

‘Cambodia’and the

Wellbeing Centre

Corporate Social Responsibility


WHY BOTHER

BOTHER - Not because it will……..– Attract, win and keep the most talented people– Positively impact the P/L account and Balance Sheet– Reduce Global Warming– Reduce World Poverty– Positively Impact Urban Regeneration– Create Jobs and better Local Services

BOTHER - Just because we should I know many of us here are already doing it.


“whatever we do today will have an impact on

future generations. Only with a conscious

effort can we make the world for them a better place to live…. That’s what

CSR is about.”


Finally


Why Bother - Her Story - Srey Aged 6

Srey, 6 years old has already has undergone trauma that is almost unspeakable. She was sold to a brothel by her parents when she was 5. It is not known how much her family got for Srey, but other girls talk of being sold for $100; one was sold for $10.

Before she was rescued, Srey endured months of abuse at the hands of pimps and sex tourists. Passed from man to man often drugged to make her compliant Srey was a commodity at the heart of a massive, multimillion dollar sex industry in Phnom Penh.


Thanks for

listening

Edp health, safety & environment consultants corporate social responsibility – whatever next

Documents

passion csr

csr needs

corporate socialresponsibility

body corporate

society atlarge

interests of society

local community

strong values