Page 1 The 5th P of the Marketing Mix Edouard de La Jonquière VP MarketingPage 2 The Marketing Mix #1 • Product #2 • Price #3 • Place #4 • Promotion #5 • PaymentPage 3 € One Step Among OthersPage 4 SubscriptionPage 5 1-click // Pay-as-you-goPage 6 € Make it disappearPage 7 ConversionPage 8 Conversion & RetentionPage 9 [LTV] Life Time ValuePage 10 • Recurring payments specialist • • FinTech startup • HQ in Paris - 4 EU offices • 15M€ series B • 2 000 clientsPage 11 www.slimpay.com http://www.slimpay.com