EDMC

1 1Juan Carlos Mora Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation The Art Institute of Tampa 12/18/2009

ENVIRONMENTAL REBRANDING/WAYFINDINGSYSTEM ANALYSIS

4401 N Himes aveJuan Carlos Mora

The Art Institute of Tampa

Juan Carlos Mora Environmental Rebranding/Wayfinding System Analysis and Proposed Remedation The Art Institute of Tampa 12/18/2009 23

Table Of Contents

Current Situation 3 Strategy of Analysis 4Sign List 5Floor Plans 1 8Floor Plan Message List 9Floor Plan 2 12Floor Plan 2 Message List 13Ethnography Study 15Ethography Traffic Study 16Findings 18Areas of Opportunity 19Redemiation Proposal 20Projected Situation 21Proposed Wayfinding Solution 22Proposed Sign Types 23Examples in environment 32Impact to Current Situation 42Summary 43Appendices 44

Design Package Audit

Wayfinding and a successful signage system are always needed to help communicate meaningful information for steady navigation.

This system is both interior and exterior to help guide any visitors or anyone arriving for the first time to the building.

“Signage and wayfinding are most commonly expressed in unified sign programs that informationally and visually knit together a site. A key objective in way finding is to enable each person to form a mental map of a site or environment.”

Chris Calori, Signage and Wayfinding Design


Current Situation

• The current system established lacks effective signage, and a wayfinding strategy that could successfully lead anyone to their destination within the building.

• The current system relies on Similar signage through-out the building without proper indication of what campus occupies that location. This leads to confusion and no sign of awareness to what the room is used for.

• The current system communicates no direction.

• The Lack of direction will foreshadow aimless walking of visitors to areas of the building not neccesary by the visitor.

• There is a lack of communication on key locations immediatly for a better navagation for temporary visitors.

• Multiple signs, no clear hiearchy placed on all signs placed on a plane. Can be cost effective.


The current situation presented on the interior of 4401 N Himes Avenue, Tampa Florida consists of a similar signage system despite housing two campuses at one time. Limitations are presented within the established wayfinding system, and signage as noted before. For each sign, specific messaging is displayed with additional additions depending on its location, and the rooms use. Materials used to communicate the signage range from plastic ,mate board, plastic, and vinyl stickers.

The exterior building signage, and wayfinding is just as minimum if not incomplete for both schools. The available signage for South University is very limited with, partial communicating elements to show for South University. For the Art Institute of Tampa, there is no signage available. Materials used within signage for South University, range from metal and stone.

Factors within

the implemented

System


Strategy of AnalysisDesign Package Audit

In providing the analysis, documentation was noted for what is currently implemented within the building . A floor plan of the building and its exterior were developed to provide a blueprint. The blueprint helps provide a better understanding of what is present in the building with relation to the sign type list. The sign type list identifies types of signs, with a description of the its expressed materials. Another list develop in relation to the sign type list was the Message schedule. This provides the communicated information that each sign has. All three documented elements of the research are connected with providing the proper information for this analysis.

Demonstration

Execution

Calculation

System


Sign Type ListDesign Package Audit

Sign Family Sign Type DescriptionA -Surface Mount A1 Surface Mount 4"x4" Wall Mounted, Acrylic, Silver/Black, Silver

LetteringA2 Surface Mount 8"x11" Wall Mounted, Acrylic, Insertable, Silver/Black

A3 Surface Mount 12"x4" Wall Mounted, Acrylic, Silver/black,A4 Surface Mount 4"x8" Wall Mounted, Acrylic, silver/blackA5 Surface Mount 4"x8" Wall Mounted, Clear plastic, insertableA6 Surface Mount 12"x4" Wall Mounted, silver/blackA7 Surface Mount 8"x8" Wall Mounted, silver/black, acrylicA8 Surface Mount 12"x5" Wall Mounted,metalA9 Surface Mount 4"x2.5" Wall Mounted, metalA10 Surface Mount 9"x9" Wall Mounted, silver/black, metal/plasticA11 Surface Mount 8x8" Wall Mounted, metal/plastic, silver/blackA12 Surface Mount 8x4" Wall Mounted, insertable, black/white, metal &

plasticA13 Surface Mount 9x6"Wall Mounted, white/red, plasticA14 Surface Mount 22.5x26" Wall Mounted, black/white glass/metal

A15 Surface Mount 14x12" Door Mounted, red/white, acrylicA16 Surface Mount 15x16" Door Mounted, red/white, metal

Sign Family Sign Type DescriptionB - Vinyl Graphics B1 Vinyl Graphics 15x3" dimensional letters

B2 Vinyl Graphics Vinyl room number B3 Vinyl Graphics 8.75 x 8 75" window restrictions B4 Vinyl Graphics 19.5x14 Vinyl on glass B5 Vinyl Graphics 33x60 vinyl on glassB6 Vinyl Graphics 44x2 vinyl on glassB7 Vinyl Graphics 27x5 vinyl on glassB8 Vinyl Graphics 16.5x5.5" vinyl on glassB9 Vinyl Graphics 28x28" vinyl on glassB10 Vinyl Graphics 23x16" decalB11 Vinyl Graphics 9.5x2" Decal vinylB12 Vinyl Graphics 33x12" vinyl B13 Vinyl Graphics 18x9.5 VinylB14 Vinyl Graphics 23x8.5" DecalB15 Vinyl Graphics 20x2" VinylB16 Vinyl Graphics 34x17.5 Vinyl on glassB17 Vinyl Graphics 34x18.5 Vinyl on glassB18 Vinyl Graphics 19x26 Vinyl on glass

Surface Mount

Vinyl Graphics

Flag Signs

Hazards

Display Boards


Surface Mount

Vinyl Graphics

Flag Signs

Hazards

Display Boards

Sign Type ListDesign Package Audit

Sign Family Sign Type Description



C - Flag Signs C1 Flag Sign 14x8" acrylic, clear, overhead sign

D - Hazardard D1 Hazard 7x7" metalD2 Hazard 7x10" metalD3 Hazard 7x6.5" stickerD4 Hazard 14x8 overhang sign, plasticD5 Hazard7 x12" overhang sign, plastic D6 Hazard6 .5x6.5" decal, vinyl on glass

E - Display Boards E1 Display Boards 96x43" Glass and Acrilyc, black/plastic


Floor Plans with Signage IndicationDesign Package Audit

Sign Type

2 Schools

Floor plans were developed on a large scale. Including 1st Floor, 2nd Floor, and the Exterior perimeter of the Art Institute of Tampa Campus and South University.

Floor plans will demonstrate areas of signage usage for all floors, by its designated signage code.


Floor Plans with Signage IndicationCurrent Floor 1


The map to the left references the current signage treatment used within the 1st floor. As showed in each pill, multiple signs are used on one plane without expressing any direct importance from one another.

B1-B9-10

B1-A1-11

B1-A1-17B1-A6-18

B1-A1-15

B1-A7-19

B1-A7-22

B1-A14-24

B1-B12-23

C1-B13-01C1-B14-02

B1-B9-27

B1-A1-25B1-A3-26

C1-A1-06C1-A4-07

C1-A1-03C1-A3-04

C1-B8-05

C2-A1-01

C2-B9-09

C2-A3-02C2-B8-03

C2-A1-06C2-A3-07

C2-B8-08

C2-A1-12

C2-A1-04C2-A4-05

C2-A1-10

C2-A1-15

C3-A1-01

C3-A1-06

C3-A4-05

C3-A4-07C3-A2-09C3-A3-10

C3-A15-16

C3-A1-11 C3-A4-13C3-B1-12 C3-B2-14

C3-A5-15

B3-A3-07B3-A3-08

B3-A3-09B3-A3-10

B3-A3-14B3-A4-15

B3-A3-16

B3-A5-13

B3-B2-06

B3-B2-01

B3-A4-02 B3-A4-03

B3-A4-04

A3-C1-13 A3-B10-14

A3-A4-10

A3-E1-01

A3-B17-07 A3-B18-08

A3-B17-02 A3-B18-03

A3-B13-04

A3-B12-09

A3-D6-05 A3-D6-06

A2-E1-14

A2-A7-13

A2-A8-11 A2-A9-12

A2-A7-10

A2-A4-09

A2-A1-07 A2-A3-08

A2-B10-06

A2-A1-03

A2-B11-02

A1-A1-26A1-B2-27

A1-B2-20

A1-B2-19

A1-A15-18

A1-A1-14A1-B1-15

A1-B2-16A1-A4-17

A1-A1-01A1-A3-02

A1-B8-03

A1-A1-09A1-B1-10

A1-B2-11A1-A4-12

A1-A5-13

A1-A1-04A1-B1-05

A1-B2-06A1-A4-07

A1-A5-08

B1-A1-05B1-B1-06

B1-B2-07B1-A4-08

B1-A5-09

B1-A1-01B1-B1-02

B1-B2-03B1-A4-04

A1-A1-29A1-B1-30

A1-B2-31A1-A4-32

A1-B1-28

A2-B11-01

A2-A2-04 A2-A4-05

A1-A1-21A1-B1-22

A1-B2-23 A1-A4-24

A1-A5-25

A3-B10-11 A3-B1-12

B3-B1-05

B3-A1-11B3-B2-12

C3-A2-02C3-B2-03

C3-B2-08

C3-B3-04

C2-B2-16C2-A4-17C2-A5-18

C2-A4-11

C2-A3-13C2-B8-14

B1-A8-20B1-A9-21

B1-A6-16

B1-A3-12B1-A3-13B1-A3-14


Message Schedule Floor 1


Sign Number Description MessageA1-A1-01 A1 Surface Mount 1125A1-A3-02 A3 Surface Mount Physician Assistant StudiesA1-B8-03 B8 Vinyl Graphics South UniversityA1-A1-04 A1 Surface Mount 115A1-B1-05 B1 Vinyl Graphics The Art Institute of TampaA1-B2-06 B2 Vinyl Graphics 115A1-A4-07 A4 Surface Mount LectureA1-A5-08 A5 Surface Mount The Art Institute of TampaA1-A1-09 A1 Surface Mount 114A1-B1-10 B1 Vinyl Graphics The Art Institute of TampaA1-B2-11 B2 Vinyl Graphics 114A1-A4-12 A4 Surface Mount LectureA1-A5-13 A5 Surface Mount The Art Institute of TampaA1-A1-14 A1 Surface Mount 113A1-B1-15 B1 Vinyl Graphics The Art Institute of TampaA1-B2-16 B2 Vinyl Graphics 113A1-A4-17 A4 Surface Mount LectureA1-A15-18 A15 Surface Mount Emergency Exit. Do not blockA1-B2-19 B2 Vinyl Graphics President’s Office. Public Relations. Institute EffectivenessA1-B2-20 B2 Vinyl Graphics AdministrationA1-A1-21 A1 Surface Mount 111A1-B1-22 B1 Vinyl Graphics The Art Institute of TampaA1-B2-23 B2 Vinyl Graphics 111A1-A4-24 A4 Surface Mount LectureA1-A5-25 A5 Surface Mount The Art Institute of TampaA1-A1-26 A1 Surface Mount 110A1-B2-27 B2 Vinyl Graphics 110A1-B1-28 B1 Vinyl Graphics The Art Institute of TampaA1-A1-29 A1 Surface Mount 116A1-B1-30 B1 Vinyl Graphics The Art Institute of TampaA1-B2-31 B2 Vinyl Graphics 116A1-A4-32 A4 Surface Mount LectureA2-B11-01 B11 Vinyl Graphics LibraryA2-B11-02 B11 Vinyl Graphics Library Book-DropA2-A1-03 A1 Surface Mount 144A2-A2-04 A2 Surface Mount ScheduleA2-A4-05 A4 Surface Mount Library

Message List Section A1 Sign Number Description MessageMessage List Section A2

A2-B10-06 B10 Vinyl Graphics Academic AffairsA2-A1-07 A1 Surface Mount 112A2-A3-08 A3 Surface Mount Employees onlyA2-A4-09 A4 Surface Mount Employee LoungeA2-A7-10 A7 Surface Mount MenA2-A8-11 A8 Surface Mount Up ArrowA2-A9-12 A9 Surface Mount 1A2-A7-13 A7 Surface Mount WomenA2-E1-14 E1 Display Boards University/Tampa

A2-B11-01 B11 Vinyl Graphics LibraryA2-B11-02 B11 Vinyl Graphics Library Book-DropA2-A1-03 A1 Surface Mount 144A2-A2-04 A2 Surface Mount ScheduleA2-A4-05 A4 Surface Mount Library

Sign Number Description MessageMessage List Section A3

A3-E1-01 E1 Display Boards The Art Institute of TampaA3-B17-02 B17 Vinyl Graphics The Art Institute of TampaA3-B18-03 B18 Vinyl Graphics The International Culinary SchoolA3-B13-04 B13 Vinyl Graphics No SmokingA3-D6-05 D6 Hazard Automatic - Caution - DoorA3-D6-06 D6 Hazard ExitA3-B17-07 B17 Vinyl Graphics The Art Institute of TampaA3-B18-08 B18 Vinyl Graphics The International Culinary SchoolA3-B12-09 B12 Vinyl Graphics 440A3-A4-10 A4 Surface Mount StorageA3-B10-11 B10 Vinyl Graphics The Art Institute of TampaA3-B1-12 B1 Vinyl Graphics Administrative OfficesA3-C1-13 C1 Flag Sign AdmissionsA3-B10-14 B10 Vinyl Graphics Gallery. Reception, Admissions


Message Schedule Floor 1 (cont...)


rMessage List Section B1

B1-A1-01 A1 Surface Mount 117B1-B1-02 B1 Vinyl Graphics The Art Institute of TampaB1-B2-03 B2 Vinyl Graphics 117B1-A4-04 A4 Surface Mount ID ResourceB1-A1-05 A1 Surface Mount 118B1-B1-06 B1 Vinyl Graphics The Art Institute of TampaB1-B2-07 B2 Vinyl Graphics 118B1-A4-08 A4 Surface Mount Art LabB1-A5-09 A5 Surface Mount The Art Institute of TampaB1-B9-10 B9 Vinyl Graphics South University EmblemB1-A1-11 A1 Surface Mount 1111B1-A3-12 A3 Surface Mount South University Faculty OfficesB1-A3-13 A3 Surface Mount South University RegistrarB1-A3-14 A3 Surface Mount South University Business OfficeB1-A1-15 A1 Surface Mount Right arrowB1-A6-16 A6 Surface Mount South University Faculty OfficesB1-A1-17 A1 Surface Mount Right arrowB1-A6-18 A6 Surface Mount South University Physician Assistant StudiesB1-A7-19 A7 Surface Mount MenB1-A8-20 A8 Surface Mount Up ArrowB1-A9-21 A9 Surface Mount 1B1-A7-22 A7 Surface Mount WomenB1-B12-23 B12 Vinyl Graphics 4401B1-A14-24 A14 Surface Mount ParksideB1-A1-25 A1 Surface Mount Up ArrowB1-A3-26 A3 Surface Mount South University AdmissionsB1-B9-27 B9 Vinyl Graphics South University Emblem

Sign Numbe Description MessageB3-B2-01 B2 Vinyl Graphics AdmissionsB3-A4-02 A4 Surface Mount GalleryB3-A4-03 A4 Surface Mount ReceptionistB3-A4-04 A4 Surface Mount AdmissionsB3-B1-05 B1 Vinyl Graphics Picture yourself in fashion & retail managementB3-B2-06 B2 Vinyl Graphics Accounting * Financial AidB3-A3-07 A3 Surface Mount Admissions CoordinatorB3-A3-08 A3 Surface Mount Enrollment ProcessorB3-A3-09 A3 Surface Mount Admissions CoordinatorB3-A3-10 A3 Surface Mount Employees onlyB3-A1-11 A1 Surface Mount 157B3-B2-12 B2 Vinyl Graphics 157B3-A5-13 A5 Surface Mount Floor MapB3-A3-14 A3 Surface Mount Student LoungeB3-A4-15 A4 Surface Mount 156B3-A3-16 A3 Surface Mount Student Lounge

rMessage List Section B3Sign Numbe Description Message

C1-B13-01 B13 Vinyl Graphics No SmokingC1-B14-02 B14 Vinyl Graphics South UniversityC1-A1-03 A1 Surface Mount 1155C1-A3-04 A3 Surface Mount LectureC1-B8-05 B8 Vinyl Graphics South UniversityC1-A1-06 A1 Surface Mount 1154C1-A4-07 A4 Surface Mount Storage

rMessage List Section C1Sign Numbe Description Message




C1-B13-01 B13 Vinyl Graphics No SmokingC1-B14-02 B14 Vinyl Graphics South UniversityC1-A1-03 A1 Surface Mount 1155C1-A3-04 A3 Surface Mount LectureC1-B8-05 B8 Vinyl Graphics South UniversityC1-A1-06 A1 Surface Mount 1154C1-A4-07 A4 Surface Mount Storage


C2-A1-01 A1 Surface Mount 1156C2-A3-02 A3 Surface Mount LectureC2-B8-03 B8 Vinyl Graphics South UniversityC2-A1-04 A1 Surface Mount Left arrowC2-A4-05 A4 Surface Mount 1155 - 1156C2-A1-06 A1 Surface Mount 1157C2-A3-07 A3 Surface Mount South University Computer LabC2-B8-08 B8 Vinyl Graphics South UniversityC2-B9-09 B9 Vinyl Graphics South University EmblemC2-A1-10 A1 Surface Mount Right arrowC2-A4-11 A4 Surface Mount 1157-1158C2-A1-12 A1 Surface Mount 1158C2-A3-13 A3 Surface Mount Computer LabC2-B8-14 B8 Vinyl Graphics South UniversityC2-A1-15 A1 Surface Mount 161C2-B2-16 B2 Vinyl Graphics 161C2-A4-17 A4 Surface Mount VideoC2-A5-18 A5 Surface Mount The Art Institute of Tampa


C3-A1-01 A1 Surface Mount 160C3-A2-02 A2 Surface Mount BlankC3-B2-03 B2 Vinyl Graphics 160C3-B3-04 B3 Vinyl Graphics Food & Drinks are not allowed in any labsC3-A4-05 A4 Surface Mount Mac LabC3-A1-06 A1 Surface Mount 175C3-A4-07 A4 Surface Mount MailrromC3-B2-08 B2 Vinyl Graphics 175C3-A2-09 A2 Surface Mount The Art Institute of TampaC3-A3-10 A3 Surface Mount Photography Studio LabC3-A1-11 A1 Surface Mount 158C3-B1-12 B1 Vinyl Graphics The Art Institute of TampaC3-A4-13 A4 Surface Mount Art LabC3-B2-14 B2 Vinyl Graphics 158C3-A5-15 A5 Surface Mount The Art Institute of TampaC3-A15-16 A15 Surface Mount Emergency Exit. Do not block



Floor Plans with Signage IndicationCurrent Floor 2


The map to the left references the current signage treatment used within the 2nd Floor. As showed in each pill, multiple signs are used on one plane without ex-pressing any direct importance from one another.

B3-A1-01B3-A4-02

A3-A1-01A3-B4-02

B3-A1-04B3-B1-05

C3-A1-01C3-A4-02

B1-A1-01B1-A4-02

B1-B8-03

B1-A1-04B1-A3-05B1-A1-07B1-A3-08

B1-A3-09B1-B9-10

B1-A1-11B1-A4-12

B1-B8-13

B1-A8-15B1-A9-16

B1-A1-21B1-A4-22B1-A1-23B1-A4-24C1-A1-01C1-A12-02C1-A1-03C1-A12-04

B1-A11-17

B1-A11-14

B1-A11-18

B1-A10-19

B1-D4-20

B1-B8-06

A2-B3-07A2-B1-05A2-B2-06

A2-A3-03A2-A4-04

A2-A1-01A2-A2-02

A2-B3-27A2-B1-25A2-B2-26

A2-A3-23A2-A3-24

A2-B1-30A2-B2-31

A2-A1-28A2-A4-29

A2-A1-21A2-A2-22

A2-B3-53A2-B1-51A2-B2-52

A2-A3-49A2-A4-50

A2-B2-58

A2-D4-59

A2-D4-62

A2-A4-56A2-B1-57

A2-A3-62

A2-A1-63A2-A4-64

A2-A3-60A2-A3-61

A2-A1-54A2-A2-55

A2-A1-47A2-A2-48

A2-B1-36A2-B2-37

A2-A3-34A2-A3-35

A2-A1-32A2-A2-33

A2-B2-42A2-A3-40A2-B1-41

A2-A2-38A2-A3-39

A2-A2-45A2-B2-46

A2-A1-43A2-A4-44

A2-A5-12A2-B2-10A2-A4-11

A2-A1-08A2-B1-09

A2-A5-20A2-B2-18A2-A4-19

A2-A1-16A2-B1-17

A2-B2-15A2-A1-13A2-A4-14

A1-A16-03A1-D4-01A1-A15-02

A1-A5-49A1-A6-50

A1-A5-08

A1-D4-26

A1-B2-06A1-A4-07

A1-A1-04A1-A3-05

A1-A5-13A1-B2-11A1-A4-12

A1-A1-09A1-B1-10

A1-A5-25A1-B2-23A1-A4-24

A1-A1-21A1-B1-22

A1-A5-20A1-B2-18A1-B3-19

A1-A4-16A1-B1-17

A1-A1-14A1-A3-15

C2-A1-01C2-A1-02

C2-A4-03

C2-A1-04C2-A4-05

C2-A1-07C2-A4-08C2-A1-09C2-A4-10C2-A1-11C2-A4-12C2-A1-13C2-A4-14C2-A1-15C2-A4-16

C2-D5-06

B2-A1-01B2-A4-02

C3-A4-03

C3-A5-04

B3-D4-12

B3-A4-13

B3-A1-08B3-B6-09B3-A1-10B3-A4-11

B3-A4-06B3-B6-07

B3-D4-03

A1-A5-33A1-B2-31A1-B3-32

A1-A3-29A1-B1-30

A1-A1-27A1-A3-28

A1-A4-38A1-B2-39

A1-C1-36A1-A4-37

A1-A1-34A1-A2-35

A1-A5-44A1-B2-42A1-A4-43

A1-A1-40A1-B1-41

A1-B2-47A1-A4-48

A1-A1-45A1-B1-46

A1-D4-51

A1-B2-54A1-A4-55

A1-A1-52A1-B1-53

A1-B8-58A1-A1-56A1-A4-57

A1-B8-61A1-A1-59A1-A4-60



Sign Number Description MessageA1-D4-01 D4 Hazard ExitA1-A15-02 A15 Surface Mount Emergency Exit Door. Do not BlockA1-A16-03 A16 Surface Mount Warning. Alarmed door. Emergency Exit OnlyA1-A1-04 A1 Surface Mount 220A1-A3-05 A3 Surface Mount Computer Lab InformationA1-B2-06 B2 Vinyl Graphics 220A1-A4-07 A4 Surface Mount LectureA1-A5-08 A5 Surface Mount BlankA1-A1-09 A1 Surface Mount 221A1-B1-10 B1 Vinyl Graphics The Art Institute of TampaA1-B2-11 B2 Vinyl Graphics 221A1-A4-12 A4 Surface Mount LectureA1-A5-13 A5 Surface Mount The Art Institute of TampaA1-A1-14 A1 Surface Mount 219A1-A3-15 A3 Surface Mount Digital Darkroom LabA1-A4-16 A4 Surface Mount 219A1-B1-17 B1 Vinyl Graphics The Art Institute of TampaA1-B2-18 B2 Vinyl Graphics 219A1-B3-19 B3 Vinyl Graphics Food & Drinks are not allowed in any labsA1-A5-20 A5 Surface Mount The Art Institute of TampaA1-A1-21 A1 Surface Mount 222A1-B1-22 B1 Vinyl Graphics The Art Institute of TampaA1-B2-23 B2 Vinyl Graphics 222A1-A4-24 A4 Surface Mount LectureA1-A5-25 A5 Surface Mount The Art Institute of TampaA1-D4-26 D4 Hazard ExitA1-A1-27 A1 Surface Mount 218A1-A3-28 A3 Surface Mount Computer Lab InformationA1-A3-29 A3 Surface Mount PC LabA1-B1-30 B1 Vinyl Graphics The Art Institute of TampaA1-B2-31 B2 Vinyl Graphics 218A1-B3-32 B3 Vinyl Graphics Food & Drinks are not allowed in any labsA1-A5-33 A5 Surface Mount ScheduleA1-A1-34 A1 Surface Mount 227

Message List Section A1

A1-A2-35 A2 Surface Mount ScheduleA1-C1-36 C1 Flag Sign Equipment CageA1-A4-37 A4 Surface Mount Equipment CageA1-A4-38 A4 Surface Mount Technology SupportA1-B2-39 B2 Vinyl Graphics 227A1-A1-40 A1 Surface Mount 223A1-B1-41 B1 Vinyl Graphics The Art Institute of TampaA1-B2-42 B2 Vinyl Graphics 223A1-A4-43 A4 Surface Mount LectureA1-A5-44 A5 Surface Mount ScheduleA1-A1-45 A1 Surface Mount 225A1-B1-46 B1 Vinyl Graphics The Art Institute of TampaA1-B2-47 B2 Vinyl Graphics 225A1-A4-48 A4 Surface Mount LectureA1-A5-49 A5 Surface Mount The Art Institute of TampaA1-A6-50 A6 Surface Mount Art Lab 231A1-D4-51 D4 Hazard ExitA1-A1-52 A1 Surface Mount 226A1-B1-53 B1 Vinyl Graphics The Art Institute of TampaA1-B2-54 B2 Vinyl Graphics 226A1-A4-55 A4 Surface Mount LectureA1-A1-56 A1 Surface Mount 2121A1-A4-57 A4 Surface Mount LectureA1-B8-58 B8 Vinyl Graphics South UniversityA1-A1-59 A1 Surface Mount 2126A1-A4-60 A4 Surface Mount LectureA1-B8-61 B8 Vinyl Graphics South University


A2-A1-01 A1 Surface Mount 217A2-A2-02 A2 Surface Mount ScheduleA2-A3-03 A3 Surface Mount PC LabA2-A4-04 A4 Surface Mount Computer Lab InformationA2-B1-05 B1 Vinyl Graphics The Art Institute of TampaA2-B2-06 B2 Vinyl Graphics 217A2-B3-07 B3 Vinyl Graphics Food & Drinks are not allowed in any labsA2-A1-08 A1 Surface Mount 232A2-B1-09 B1 Vinyl Graphics The Art Institute of TampaA2-B2-10 B2 Vinyl Graphics 232A2-A4-11 A4 Surface Mount Art Lab 231A2-A5-12 A5 Surface Mount BlankA2-A1-13 A1 Surface Mount 228A2-A4-14 A4 Surface Mount IT Department Equipment CageA2-B2-15 B2 Vinyl Graphics 228A2-A1-16 A1 Surface Mount 233A2-B1-17 B1 Vinyl Graphics The Art Institute of TampaA2-B2-18 B2 Vinyl Graphics 233A2-A4-19 A4 Surface Mount Art LabA2-A5-20 A5 Surface Mount BlankA2-A1-21 A1 Surface Mount 216A2-A2-22 A2 Surface Mount ScheduleA2-A3-23 A3 Surface Mount Mac/PC LabA2-A3-24 A3 Surface Mount Computer Lab InformationA2-B1-25 B1 Vinyl Graphics The Art Institute of TampaA2-B2-26 B2 Vinyl Graphics 216A2-B3-27 B3 Vinyl Graphics Food & Drinks are not allowed in any labsA2-A1-28 A1 Surface Mount 234A2-A4-29 A4 Surface Mount Supply StoreA2-B1-30 B1 Vinyl Graphics The Art Institute of TampaA2-B2-31 B2 Vinyl Graphics 234A2-A1-32 A1 Surface Mount 215A2-A2-33 A2 Surface Mount ScheduleA2-A3-34 A3 Surface Mount Computer Lab InformationA2-A3-35 A3 Surface Mount Mac/PC LabA2-B1-36 B1 Vinyl Graphics The Art Institute of TampaA2-B2-37 B2 Vinyl Graphics 215A2-A2-38 A2 Surface Mount 229A2-A3-39 A3 Surface Mount Information TechnologyA2-A3-40 A3 Surface Mount Supply Store ManagerA2-B1-41 B1 Vinyl Graphics The Art Institute of TampaA2-B2-42 B2 Vinyl Graphics 229A2-A1-43 A1 Surface Mount 235A2-A4-44 A4 Surface Mount LectureA2-A2-45 A2 Surface Mount BlankA2-B2-46 B2 Vinyl Graphics 235A2-A1-47 A1 Surface Mount 214A2-A2-48 A2 Surface Mount ScheduleA2-A3-49 A3 Surface Mount Computer Lab InformationA2-A4-50 A4 Surface Mount Open Computer LabA2-B1-51 B1 Vinyl Graphics The Art Institute of TampaA2-B2-52 B2 Vinyl Graphics 214A2-B3-53 B3 Vinyl Graphics Food & Drinks are not allowed in any labsA2-A1-54 A1 Surface Mount 213A2-A2-55 A2 Surface Mount Cutting RoomA2-A4-56 A4 Surface Mount Project RMA2-B1-57 B1 Vinyl Graphics The Art Institute of TampaA2-B2-58 B2 Vinyl Graphics 213A2-D4-59 D4 Hazard MenA2-A3-60 A3 Surface Mount Human ResourcesA2-A3-61 A3 Surface Mount Student Affairs. Career Services (Left arrow)A2-A3-62 A3 Surface Mount Room 213-234 (Right arrow) Room 241-245 (Left arrow)A2-D4-63 D4 Hazard WomenA2-A1-64 A1 Surface Mount 210A2-A4-65 A4 Surface Mount Mechanical


Sign Number Description MessageMessage List Section B1

Sign Number Description MessageMessage List Section B2

A3-A1-01 A1 Surface Mount 241A3-B4-02 B4 Vinyl Graphics Academic Affairs & Student Affairs

B1-A1-01 A1 Surface Mount 2120B1-A4-02 A4 Surface Mount LectureB1-B8-03 B8 Vinyl Graphics South UniversityB1-A1-04 A1 Surface Mount 2127B1-A3-05 A3 Surface Mount Physiology labB1-B8-06 B8 Vinyl Graphics South UniversityB1-A1-07 A1 Surface Mount 2113B1-A3-08 A3 Surface Mount Clinical Skills labB1-A3-09 A3 Surface Mount Nursing FacultyB1-B9-10 B9 Vinyl Graphics South University EmblemB1-A1-11 A1 Surface Mount 2128B1-A4-12 A4 Surface Mount Science LabB1-B8-13 B8 Vinyl Graphics South UniversityB1-A11-14 A11 Surface Mount MenB1-A8-15 A8 Surface Mount Down arrowB1-A9-16 A9 Surface Mount 2B1-A11-17 A11 Surface Mount 250 (Left arrow) 275 (Right arrow)B1-A11-18 A11 Surface Mount WomenB1-A10-19 A10 Surface Mount South UniversityB1-D4-20 D4 Hazard ExitB1-A1-21 A1 Surface Mount 2542B1-A4-22 A4 Surface Mount PTA LabB1-A1-23 A1 Surface Mount 2540B1-A4-24 A4 Surface Mount Faculty

B2-A1-01 A1 Surface Mount 2532B2-A4-02 A4 Surface Mount Seminar

Message Schedule Floor 2



Sign Number Description MessageMessage List Section C1



C1-A1-01 A1 Surface Mount 2543C1-A12-02 A12 Surface Mount C. Evitt Phd, PT, GCS. Assitant Professors. Academic Coordinator of Clinical EducationC1-A1-03 A1 Surface Mount 2544C1-A12-04 A12 Surface Mount C. Kitterman, Dpt. Assistant Proffesor

C2-A1-01 A1 Surface Mount Up arrowC2-A1-02 A1 Surface Mount 2533C2-A4-03 A4 Surface Mount 2545-2549C2-A1-04 A1 Surface Mount 2545C2-A4-05 A4 Surface Mount LectureC2-D5-06 D5 Hazard ExitC2-A1-07 A1 Surface Mount 2546C2-A4-08 A4 Surface Mount LectureC2-A1-09 A1 Surface Mount 2533C2-A4-10 A4 Surface Mount LectureC2-A1-11 A1 Surface Mount 2547C2-A4-12 A4 Surface Mount LectureC2-A1-13 A1 Surface Mount 2548C2-A4-14 A4 Surface Mount LectureC2-A1-15 A1 Surface Mount 2549C2-A4-16 A4 Surface Mount Lecture

C3-A4-01 A4 Surface Mount Change RoomC3-A5-02 A5 Surface Mount Emergency. Exit Only. Door will lock behind you.




C1-A1-01 A1 Surface Mount 2543C1-A12-02 A12 Surface Mount C. Evitt Phd, PT, GCS. Assitant Professors. Academic Coordinator of Clinical EducationC1-A1-03 A1 Surface Mount 2544C1-A12-04 A12 Surface Mount C. Kitterman, Dpt. Assistant Proffesor

C2-A1-01 A1 Surface Mount Up arrowC2-A1-02 A1 Surface Mount 2533C2-A4-03 A4 Surface Mount 2545-2549C2-A1-04 A1 Surface Mount 2545C2-A4-05 A4 Surface Mount LectureC2-D5-06 D5 Hazard ExitC2-A1-07 A1 Surface Mount 2546C2-A4-08 A4 Surface Mount LectureC2-A1-09 A1 Surface Mount 2533C2-A4-10 A4 Surface Mount LectureC2-A1-11 A1 Surface Mount 2547C2-A4-12 A4 Surface Mount LectureC2-A1-13 A1 Surface Mount 2548C2-A4-14 A4 Surface Mount LectureC2-A1-15 A1 Surface Mount 2549C2-A4-16 A4 Surface Mount Lecture

C3-A4-01 A4 Surface Mount Change RoomC3-A5-02 A5 Surface Mount Emergency. Exit Only. Door will lock behind you.



Ethnography Study


Describe

Human

Socities

Present

After analyzing traffic flow and visitors to the building The Ethnography of both campuses varies from permanent staff and students, to temporary visitors . The variations of both campuses entering and exiting the Building simultaneously involves Doctors, Students, and deliverymen. As well as first time visitors attending appointments at specific locations in the building.

The traffic flow is high, without guidance to aid for Faster, quicker arrival to any location on campus.


Ethnography StudyTraffic Flow Floor 1


Design Package Audit Design Package Audit

LIBRARY

ADMINISTRATION

STAIRS

GALLERY

ACADEMIC AFFAIRS

MAILROOM

GREEN ROOM

STAIRS

BOOKSTORE

EQUIPMENTCAGE

STUDENT HOUSING

OPENLAB

TUTORED CHEF




AI OF TAMPA

SOUTH UNIVERSITY

HIM

ES A

VE

GARAGE

MARTIN LUTHER KING JR. BLVD

Tampa Bay Park Complex signSleek design

South UniversitySignage

Tampa Bay Park Complex sign Rounded ground design

The map to the left references the traffic flow in the parking lots for both schools.

Also presented is the possible routes of navigation, for visitors to the campus building.Insufficient signage and wayfinding allows for guessing and additional research tounderstand the location.


Findings


Authoritve

Proposal

Conclusion

After conducting with the research on signage, and wayfinding for 4401 Himes Avenue, it was established that a solid wayfinding system is necessary. In addition signage is need to properly communicate vital information, for easy visitor navigation. This proposal will provide as a solution with a series of essential elements to provide the adequate wayfinding solution. Value will now be presented in smaller numbers, for a greater presentation of individual signage in contrast to the current situation. Value will be diminshed to a minimal but communicate clearer to a refine the schools navigation.


Areas of Opportunity

FLOOR 1

FLOOR 2

EXTERIOR

Favorable

Opportunity

Situation

LIBRARY

ADMINISTRATION

STAIRS

GALLERY

ACADEMIC AFFAIRS

MAILROOM

GREEN ROOM

STAIRS

BOOKSTORE

EQUIPMENTCAGE

STUDENT HOUSING

OPENLAB

TUTORED CHEF

AI OF TAMPA

SOUTH UNIVERSITY

HIM

ES A

VE

GARAGE

MARTIN LUTHER KING JR. BLVD

Tampa Bay Park Complex signSleek design

South UniversitySignage

Tampa Bay Park Complex sign Rounded ground design

Art Institute of Tampa Traffic Flow

South University Traffic Flow

Areas of opportunity are at vast within the campus. Each cornerarea is a chance to revitalize the wayfinding system for all visitors within a new building. The provided maps illustrate and provide a glance at the traffic flowwhich as well contributes to why each point of opportunity is where it is located at.


Remedation ProposalDesign Package Audit

Suggested

Proposal

Performance

In order to provide a well suggested wayfinding system that can control and guide any visitor, a unified strategy must be defined. Not only by color but also shapes within the wayfinding and signage system. In providing the best and correct alternative it is best to notice the brand of the Art Institute of Tampa, and its visitors. This will be marked as a intangable but also a tool to strengthen the wayfinding system.


Refinment

Situation

Process

The building witch onces provided for one schoolastic body, is now entirely addressed by the Art Institute of Tampa. This will allow for a larger improvement, and a more extensive wayfinding system. The Situation will be faced with a system based on 7 Different sign types that will be demonstrated within a exterior and interior spectrum. The main effort is to combine all signs by shapes, and colors.

All signs will be made for easier navigation, when entering and exiting any part of the building that is now, housing AI Students. In order for this to properly be communicated, a model of each sign has been developed to test its effectiveness.

Projected Situation



Expressed

Wayfinding

Program

In considering main objectives for the wayfinding it is important to comprehend its purpose. Wayfinding is the ability to lead and assist visitors within an area. The key element is to be able to communicate a mental map of the surrounding areas, and up coming turns. Maintaing clarity to all visitors is key.

The newly proposed system will be divided from an exterior and interior perspective within the campus. The expression of both as an arena for development is key to connecting both for the system. All this will be done to eliminate clutter and solve the issues of navigation for anyone in the building.

Proposed Wayfinding Solution



Exterior

Solutions

Interior

Proposed Sign Types


The Art Institute of Tampa

MAIN ENTRANCE4401 N. Himes Avenue

A branch of Miami International University of Art & Design

The monument proposed will stand tall to form as a marker, of the Art Institute of Tampa, and its prescence within the Tampa Bay Park. The sign will indicate, the address, its purpose, and location.Depending from North, or Southern location points will be stated on the sign. An additional AI brand mark emblem will be included along with the Culinary school logo for the specific locations.North locations will contain standard AI brand mark, and Southern location will contain both standard AI brand mark and the Culinary Schools brand mark.

10FT

5FT

Monument Sign Sign #B3 1inch=5.8ft Plastic Material


Exterior

Solutions

Interior

Proposed Sign Types


To provide maximum exposure within directional way-finding it is important to incorporate the key specifics. Proper Angles, navigation, visibility, and the ability to form a mental map in there minds to reach their destination. This will all be presented within a directional wayfind-ing monument will stand 6ft tall with a width of 10 inches. It will be provided on strategic areas around the parking lot to maximize easy navigation to the destination.

Visitor Information

Parking

Art Institute Entrance

Exit

6ft

10in

External Navigation Sign #B2 1inch=5.8ft Plastic Coating . Metal Interior Box (Black Area)

6FT

10in


Exterior

Solutions

Interior

Proposed Sign Types


Place markers for important areas within a set location are to be strategicly implemented and applied for a successful wayfinding.The incorporation of area flags for the entrances, to either end of the campus will form as a marker to properly lead in all visitors. Not only will this stand to provide as a stamp for en-trances but also, enforce standards, and motivators to all visitors.

10ft

2ft

A branch of Miami International University of Art & Design

THE PLACE TO START

Flag Sign #B4 1inch=5.8ft Thick Vinil

10ft

2ft


Exterior

Solutions

Interior

Proposed Sign Types


1st Impressions are the best. Welcoming all visitors is a must within a school/professional arena. This graphic will be available through a vinil sticker to be adhesive on front glass of the school. On the adjacent side to the welcoming vinil will be an address label for easy awareness of the address.

A picture is worth a thousand words,A picture is worth a thousand wordrthrthrtortorworwowos wA picture is wure is but a visitbut aut a visia visitvisitsit

ppmpam to The Art InstitutArtArtArtAre Are Ae Ahe Ahe AThe AThe to The to The to The to Th to Th

,

will let you reallwillwill let you realll let you realllet you realet you reat you reayou reaou re tottttttttp

pursue an education in the creativeecreae creathe creatithe creativthe creativthe creativn the creativen the creativeen the creativeein the creativeein the creativeeursue an educationsue an educationue an educationue an educatione an educatioan educatioan educatioan education educatin educatin educateducatpurspuand applied artsp

WELCOME

4401 HIMES AVENUEMAIN ENTRANCE

48in

76in

48in

Welcome Sign Sign #C1 1inch=5.8ft Address Sign Sign #C3 1inch=5.8ft Vinyl Sticker


Exterior

Solutions

Interior

Proposed Sign Types


12in

When entering the Art Institute of Tampa it is impor-tant to express key points, and create awareness to all visitors. At the same time affecting both floors, and not creating a issue for potential traffic within the building. To accommodate this a hanging signage system will be used. This will both benefit the upper portion of the building for any wayfinding, and visitors entering or for a fresh reminder. This sign will hang from the cieling 12in and drop 82in for maximum visiblity for first and second floor travelers. The sign will extend 99 inches wide to properly affect those transiting from any en-trance, atrium or the main entrance.

Directory Interior Sign #B1 1inch=5.8ft Plastic Plated Box

12in

99in

88in


Turns from corner to corner can disorientate any visitor as new things are being seen. To help with this issue a strategic design for particular corners has been pro-posed. This sign will not only pertain to visitors, but also assist all those that transit within the school. It will provide as a wayfinding solution for a school with a blueprint containing many corners. Corners that can determine quick navigation, and the possibility of being unaware of the visitors surroundings.

Exterior

Solutions

Interior

Proposed Sign Types


Screw will only be penetrated half way from the thickness of the plastic plate. Penetration from either side is 4 3/4 from the edge of the edge.

15in

18in

Internal Navigation Sign #A2 1inch=5.8ft Plastic Plates

15in

18in


Exterior

Solutions

Interior

To properly stamp special areas, special sign treatments must be adequatly imposed. For classrooms a rounded rectangle will be used as a key shape to communicate room information, room numbers, and the appropriate schedules for each class. To the left corner the most important communicator, the room number will be available to be easily recognized for new visitor recognition

Proposed Sign Types


32in2in

48in

80in

Monument Sign Sign #C1 1inch=5.8ft Plastic Plates, (4) Metal Screws

48in

12in

16in

2in



Exterior

Solutions

Interior

Proposed Sign Types


As the Ai Of tampa has key specific rooms apart from every classroom it is important to make all visitors, and fellow transitors within the building aware of these rooms. To properly communicate this overhead flag signs will be availble in close proximity to to each rooms door. Attached in similar fashion as inthe monu-ment, and classroom signage will be a circular shape to express a symbol to connect with the designated area. This use of symbol both facilitates the search for that room, and gives the room more importance, enough to make a symbol associated with it. As used in the monument the color will be red to vividly communicate the location of the room as a marker. Such locations where these signs will be used in are among the Library, Administrative Office, Gallery, Administrative Affairs, Tutored Chef, Student Housing, Green Room, and the book store.

4in

12in

CAGEEQUIPMENT

2in

70in

Special Location Sign #A3 1inch=5.8ft Plastic Plates w/ metal clamp

2in

12in

4in

70in



Exterior

Solutions

Interior

Proposed Sign Types


As the Art Institute of Tampa is a school for developing and rising artists, a more motivated attitude is needed to affect the students.Colors could affect the performance for a more colorful, and ethusiastic feel ,but that would go against the structure of the Art Institute. A more simple, moving, and inovated feel is need to grasp the look and feel of how the Art Institute of Tampa perfoms.Using a flow of lines within all hallways to connect with signage will provided a sense of follow to every direction the flowing design take you. The use of the lines, enforces students to move forward, and follows to connect the entire school with itself. Using vast amounts of color within the environment could allow for a different taste, but using brand colors and keeping them consistant with the wayfinding connects everything closer.

Vinyl Sticker Sign #C2 1inch=5.8ft Vinyl


Exterior

Solutions

Interior

Examples in Environment


Monument Sign Sign #B3 1inch=5.8ft


Exterior

Solutions

Interior



External Navigation Sign #B2 1inch=5.8ft


Exterior

Solutions

Interior



Flag Sign #B4 1inch=5.8ft


Exterior

Solutions

Interior



Welcome Sign Sign #C1 1inch=5.8ft Address Sign Sign #C3 1inch=5.8ft


Exterior

Solutions

Interior



Internal Navigation Sign #A2 1inch=5.8ft


Exterior

Solutions

Interior



Internal Navigation Sign #A2 1inch=5.8ft


Exterior

Solutions

Interior



Internal Navigation Sign #B2 1inch=5.8ft


Exterior

Solutions

Interior



Classroom Sign Sign #A1 1inch=5.8ft


Exterior

Solutions

Interior



Special Room Sign #A3 1inch=5.8ft


Exterior

Solutions

Interior



Vinil Sign #C2 1inch=5.8ft


Equity

Redesign

Reinforcement

Impact to Current Situation


Upon the completion and implementation of the new wayfinding system, a stronger feel will befelt within the corridors and hallways of the Art Institute of Tampa. The building will feel impacted as well as the transit for students and visitors from location to location. To ensure the success a implemented red vinyl will be placed in the on all plains in the building to help reinforce all aspeacts of the new signage system.

The expansion of the brand within the building will provide more enthusiasm to all the staff, and present a better appreance to the school. A well presented design school with bare walls could never cause impact. With the suggested design for the environment, continuity and a strong image will all be hand in hand to provide the ideal wayfinding strategy that will not only provide for visitors but another factor of professionalism, and Art Institute pride.


Significant

EGD

Conclusion

Summary


Proposing the best wayfinding strategy involves understanding there was an issue. To that issue there is the design. To that design, is the solution. Opening design and Wayfinding within one building all cover, Signage, placemaking, and the interpretive value of the signage. Creating a distinct image for a site, begins with theintangables. Color, brand, and direction.

When developing a system, mental maps should be created and delivered for all corners, to make the system a success. Environmental Graphic Design, becomes a resource, to variouse professions within a wide spectrum. From architecture, landscape, interior, and industrial design. Key factors of each profession made for the development of they wayfinding system for the Art Institute of Of Tampa.


Appendices


New Sign Type List

Typography

Photography

Contact


Appendices New Sign Type List


Sign FamilySign Type Description

A -Surface MountA1 Surface Mount 12"x16" Size Wall Mounted, Class Room sign, Red/White

A2 Surface Mount 15"x18" Size Wall Mounted, Interior Navigation, Red

A3 Surface Mount 4"x12" Size Wall Mounted, Special Room, Red/Black

Sign Type Description

B-Monument

B1 Monument 88"x92" Size Interior Monument, Plastic Plate Sign, Red/White

B2 Monument 6’x1’ Size Exterior, Visitor Information Board, Plastic Board Sign, Red/White

B3 Monument 10’x5’ Size Exterior, AI Main Entrance, Plastic Board Sign, Red/White

B4 Monument 10’x2’ Size Exterior, Ai Flag, Thick Vinyl, Red/White

Sign Type DescriptionC-Vinyl Sticker C1 Vinyl Sticker 48”x18” Size Glass Sticker, Welcome, Vinyl, Red/White

C2 Vinyl Height 18” Size Interior Wall Decor, Red/White

C3 Vinyl Sticker 48”x18" Size Glass Sticker, Address, Vinyl , Red/White


Appendices Typography


abcdefghijklmnopqrstuvwxqzABCDEFGHIJKLMNOPQRSTUVWXQZ

Myriad Pro CondensedPrimary Type

abcdefghijklmnopqrstuvwxqz

Secondary Type

Myriad Pro Bold CondensedABCDEFGHIJKLMNOPQRSTUVWXQZ


Appendices Photography












Appendices Contact


Juan Carlos Mora

813.965.3550

[email protected]

JUANCARLOSMORA.NET