Edipix

xEdipix

Shantel CampbellMelissa Ciolek

Jeremi Davis-Wright Laura Doherty,

Muriel Palanca

IntroductionWhat is Edipixx?

Target Market

Our Big Idea

Renovate your World Campaign

Ads

What is Edipixx?• A touch-screen, digital camera which allows users to edit their pictures right on screen with its array of built-in Photoshop and special effects options. •Instant upload feature via Wi-Fi. •Competitors: Kodak, Nikon, Canon etc; Smart Phones •Our position: With Edipixx, you have the quality of the most advanced photo editing software right at your fingertips.•Price: $200 Other Features

HD screenNewest version of Adobe Photoshop [Photoshop Extended]Has a screen resolution of 990×650 pixelsBuilt in 6G/wi-fiBattery last for up to 48 hours14.1 mega pixel cameraAuto- focus lenses w/ full optical zoom.

Our Target Market Women College students and young professionals Ages 18 to 34 years. Avid users of social networking sites Geodemographic: East and West Coast urban areas, such as New York City and Los Angeles, as well as college towns.  Psychographic: Ambitious, enjoys traveling and

site-seeing, likes to socialize and share experiences online, seeks independence and control.

Hey! What’s the Big Idea?Integrated Marketing Communications     Big Idea: “While other cameras merely take pictures, Edipixx gives you the POWER to capture moments and make them better.      Format: Slice of Life (Problem/ Solution)    Ad Campaign: Before and after theme.     Logo:

One X looks plain and boring to signify an ordinary picture before it has been edited using Edipixx. The Second X looks more enhanced and elaborate to signify a photo after it has been edited using Edipixx.     Slogan: “Renovate Your World.”

Renovate your World Campaign Social Component

* Using the Edipixx camera, users take a picture of something they consider a “problem” in the world * Then edit the picture into their solution Submit both pictures along with how they plan to achieve this solution * If we like your idea, then we will fund it. * How social components fits into our IMC Engage customers- Use our product Gives users power Real change in society

Packaging

Top

FrontInsid

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Billboard Ad

Transit Ad

Magazine Ad

SHOT 1: ALL SHOTS IN SPLIT SCREEN.

SHOT 2

Television Ad

SHOT 3

SHOT 4 V.O: EDIPIXX IS THE NEW DIGITAL CAMERA

SHOT 6 V.O: GIVING YOU THE POWER TO INSTANTLY

SHOT 5 V.O: WITH PHOTOSHOP AND A WIRELESS CARD BUILT-IN

SHOT 7 V.O: EDIT AND UPLOAD YOUR PICTURES

SHOT 8 V.O: SO YOU CAN BE THERE…

Both pictures were instantly uploaded to facebook. The close up is of the caption which says “I miss you!”

SHOT 9 V.O: FOR ALL THE THINGS YOU’LL MISS

SHOT 10 V.O EDIPIXX…RENOVATE YOUR WORLD

Thank You!

Today we talked about….

What is Edipixx?

Target Market

Our Big Idea

Renovate your World Campaign

Ads