EDGE_Basics.pdf

EDGE WorkshopThe Powerful Upgrade of Your GSM Network for High-Speed Mobile Data

Siemens AG , Munich

Siemens mobile - Networks, September 2003 Page 2 Siemens, 2003

Agenda

Welcome, introduction of participants

Small introduction of Telenor

EDGE at a Glance Basics, current market position

Mobile Data Market and EDGE Business Drivers

Operator Business Drivers The Need to ActSiemens EDGE Solution & USP Our Powerful Solution

AMR presentation Today, future, with voice demo

EDGE Live on Air Introduction

EDGE applications Live demonstration

Siemens Your Partner, Wrap up


Agenda











EDGE At A Glance

EDGE = Enhanced Data rates for the GSM Evolution

EDGE is a high speed mobile data bearer Built on top of the GSM / GPRS Network

EDGE boosts additional revenue New multimedia applications Better multimedia applications

EDGE increases network efficiency Increases network capacity Frees up time slots for voice traffic

EDGE is easy to upgrade with low investment EDGE ready base stations already installed today Simple and fast upgrade


EDGE Creates Mobile Data Revenue by Offering High Speed Data For The End User

Maximum Handset Application Throughput EDGE vs. GPRS*)

40

75

220

GPRS CS2 GPRS CS4 EDGE MCS9EDGE MCS9

k

b

p

s

EDGE generates additional Revenue by Growth of Mobile Data Traffic New & better Multimedia Applications Churn Reduction by fast time to market

*)Device data speed 4+1 MS; good radio conditions assumed


EDGE is 2.5 to 3 Times More Efficient than GPRS

Use of timeslots in GSM vs. EDGE transceiver

Voice Voice Voice Voice Voice GPRS GPRS GPRS

Voice Voice Voice Voice Voice FreeTSFreeTS EGPRS

Standard GSM Transceiver

EDGE Transceiver

EDGE Value Creation: Increase network capacity Reduce radio timeslots needed Gain additional radio time slots for voice


EDGE is Not An Additional Network Technology Like UMTS, CDMA 2000 etc.

Contrary to typical misunderstandings..

EDGE is easy to implement: No new license No new frequencies No new network components No new radio planning No new sites No new subscriber processes No new supplier nomination

You only need


Many Operators have EDGE Ready Base Stations Today Implement EDGE by Replacing CU and SW Upgrade

EDGECarrier Unit

Insert

SoftwareUpgrade

GSM / GPRS BTS(Siemens BTS+)

Siemens GSM Network Upgrade for EDGE


Siemens has already eight EDGE Contracts All over the Globe!

Siemens was the first vendor who has shown live EDGE calls worldwide with live data rates up to 400kbps

Status: August 25, 2003

Colombia Mvil (COL)

TIM (Italy)

Cingular (USA)

Digi (Malaysia)

Telecom Americas (BRA)

2 Contracts in Europe / MEA

Confidential Status

TIM (Brasil)


EDGE Worldwide Uptake as of July, 2003

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EDGE

EDGE EDGE committed

EDGE considered EDGE

EDGE

North America Rogers Wireless (CAN)Microcell (CAN) AWS (US) Cingular Wireless (US) T-Mobile USA (US) Cellular One (US) Dobson ( US)

Latin AmericaTelcom Personal (Arg.)Telecom Americas (Brazil)Telemar Oi (Brazil)BTC Mobility (Bermudas)Comcel (Columbia)Occel (Columbia)Colombia Mvil (Columbia)Conecel (Ecuador)Telcel (Mexico)

Western EuropeTIM (Italy)*)

mmO2**) Orange**)

Middle EastBatelco (Bahrain)Etisalat (VAE)

Eastern EuropePannon (Hungary)***)

APACPeoples Telephone (Hong Kong)Hong Kong CSLDTAC (Thailand)DiGi (Malaysia)

Telstra (Australia)

Source: Siemens ICN N EDGE Volume Push Project, 24.6.03

EDGE

EDGEEDGE

EDGE

EDGE

EDGE

*) Refer to Mobile Communications; Issue 350; March 18th 2003**) Refer to BWCS; Feb. 20th 2003***) Press-release Heise Online; 14.5.03

Actual Status of public EDGE Commitments / Plans in the World


Agenda











Demand for Mobile Data Capacity - The Take-off Is Happening!

Live Measurement of a W-European Incumbent Operator GPRS Downlink Data Volume By Day 2002/3

1 Jan 031 Jan 2002

X 28 !

Mobile Data Market The Demand

Traffic Volume Growth: Year 2002: increase by factor 11 Year 2003, Jan-Mid March: increase by factor 2,6 Average monthly growth for the past 6 months: 30 %


Example Multi Media Messaging: Increase of Messages Sent by 2 From Dec 2002 To Jan 2003

Example Germany: MMS Traffic from Dec2002 to Jan 2003 Mobile Data Market The Demand

Multimedia Messages

#

i

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i

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. x2

1 1 121

2

Oct 02' Nov 02' Dec 02' Jan 03'

Launch of MMS was Oct 2002 MMS in Oct/Nov/Dec 2002 was 3 mio. 10.000 users with smart phone end of 2002 Duplication in January 2003 First significant sales of smart phones in Christmas business

Source: Focus 2/8/2003


End-User Application Evolution

Messaging Rich Call ServicesContent to Person

E-MailMore than 160characters,with attachments

SMSBasic text

messaging

Video-conferencing

Video-telephony

Audio-StreamingInstant connectivity, color screen

Video-Streaming

WAPRing-tones, logos, simple graphics

Audio-DownloadApplications,games, MIDI sounds

Video-DownloadVideo clips, movie-trailers

Multimedia MessagingSending picturesand video

Internet AccessSurfing withISDN+ quality

Voice & data multi tasking


Exponential Increase Of Mobile Data Traffic- Caused by 3 Key Drivers

Driver 1: Data Phones Sales**)(enhanced phones + smart phones + PDAs)Data Phone Sales World 2001: 243 mio.Data Phone Sales World 2005: 456 mio.Growth factor: 1,9

Key mobile traffic drivers:

*) Source:Siemens Marketing

**) Source:Gartner Dataquest; January 2003; replacement quote 2001 ~26 %; 2005~28 %

Driver 3: Usage*)(eMail + SMS + MMS)Messages / user / month B2003: 41Messages / user / month B2005: 77 Growth factor: 1,9Figures are for Western Europe

Growing Need for High CapacityRadio Networks

(e.g. Messaging)Volume / MMS B2003: 5 kBVolume / MMS B2005: 500 kBGrowth factor: 100Figures are for Western Europe

Driver 2: Bandwidth Needs*)


In 2005 Almost 90% Of The Handsets Sold Will Be Mobile Data Capable Phones

Source: Gartner Dataquest, January 2003*) Including: Enhanced Phones (GPRS); Smart Phones & PDAs

Driver 1: Sales of Data Phones

2001 2002 2003 2004 2005

243

456

169

59-

100200300400500

Basic Phones

Data Phones *)

Data Phone Sales Forecast (World) 2001-2005

Mio. x1,9

90%

10%


Bandwidth Demand of Applications

W-CDMA

EDGE

GPRSAudio download

E-mail

MultimediaMessaging Service

Audio Streaming

Video download

Video Streaming

Video conferencing

75 kbit/s 220 kbit/s 2 Mbit/s

Video Telephony

40 kbit/s

SMS

Rich call services Content to Person Messaging


Extrapolating Past Growth Rate: GPRS CS1/2 (1 TS) Network Capacity Is Reached in Q2 2004

Source: Siemens AG, Mnchen 2003*) assumption: all traffic through 1/3 of all cells during 10 hours per day

Live data !

10

30

50

70

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l

Mobile Data Volume Downlink

2003 2004

3

60

0,006 0,123

Capacity Extrapolation of a Western European NW*)

GPRS CS 1/2GPRS CS 3/4

Typical throughput

1 PDCH (TS):

2002

Estimated Factor/Yearx22 (extrapolated over

2002)

Mobile Data Market The Demand

Typical Throughput per PDCHGPRS CS1/2 = 8kbps/cellGPRS CS3/4 = 13kbps/cell

TS = timeslot


Operator Business Drivers The Need to Act

End-User Benefits

Operator Benefits

Operator Strategies


End-User Quality of Service, e.g. Download Times

480 kBytes

GPRS CS 4 GPRS CS 4 -- EDGE Saving:

EDGE Saving:35 sec (64%)35 sec (64%)

Profile 2: High Resolution Image

125 kBytes

Profile 3: Video Clip Download

GPRS CS 4 GPRS CS 4 -- EDGE Saving:


24 sec

10 15 20 25 sec

GPRS CS 1/2 GPRS CS 3/4EDGE MCS9

16 sec7 sec

sec1 2 3 4 5 6 7 8

10 20 30 40 50 60 70 80 sec


55 sec90 sec

20 sec

Application Data Size:

20 kBytes

Profile 1: Low Resolution Image GPRS CS 4 GPRS CS 4 -- EDGE Saving:



7 sec

3 sec4 sec

Estimated download time using 4+1 MS; 4/12 reuse & low load


End User Benefits, e.g. Affordability Of Handsets

Affordability of Handsets (03)*)

2003

EDGE ~ GPRS EDGE



End-User Benefits

Operator Benefits

Operator Strategies


EDGE Provides a 2,4-fold Number of Active Users Per Cell with a Triplication of User Throughput

GPRS & EDGE Performance Comparison*)

X 2,4 X 3

GPRS EDGE

36

110

GPRS EDGE

16

39

Active Users Throughput Kbps

EDGE Usage Model: 10% of users >164 kbps Mean user throughput 110 kbps 90% of users >52 kbps

*) Assumptions: GPRS CS 1/2; EDGE MCS1-9; 4TS MS; 4/12 TRX; 8 PDCH; load 50%, HTTP model 3GPP 30.03)


Capacity Enhancements for Voice AND Data

Typical Throughput per PDCH

GPRS CS1/2 = 8kbps

GPRS CS3/4 = 13kbps

EGPRS = 30kbps

Voice(FR)

Voice(FR)

Voice(FR)

Voice(FR)

GPRSCS 1/2

GPRSCS 1/2

GPRSCS 1/2

Freetimeslot

Voice(FR)

Voice(FR)

Voice(FR)

Voice(FR)

GPRSCS 3/4

GPRSCS 3/4

Freetimeslot

Freetimeslot

Voice(FR)

Voice(FR)

Voice(FR)

Voice(FR)

EGPRS

Freetimeslot

Freetimeslot

Freetimeslot

Freetimeslot

VoiceVoiceVoiceVoice

EGPRS

EDGE AMR HR

Capacity Enhancements

Tim

eslo

ts


Quality of Service Is a Key Factor of Success for the Mobile Data Business

If End User Quality of Service is not provided

Expectations

Disappointment

Failure

.. Mobile Data Business is endangered


Usability Requirements for Applications

*) Estimated download time using 4+1 MS for GPRS & EDGE; 4/12 reuse & low load

Poor Fair Excellent

EDGE provides Usability and Quality of Service for the Consumer

Source: Siemens mobile

EDGEGPRS UMTS

Internet AccessVideo Telephony

Rich DownloadSmall Download

(ring tones,logos etc.)

EDGE !

EDGE !UMTS !

GPRS !

40 75 110 300220kbps

Video Clip (480kBytes*)

GPRS CS 2EDGE MCS9 20 sec

90 sec


EDGE Will Provide The Expected Handset Data Rates For Successful Mobile Data Applications

Maximum*) User Data Throughput of Different Handsets (down-link, in Kbps)

400

75 120175

380

EDGE 1st EDGE 2nd EDGE 3rd

2+1 MSAvailablefor US &

World

3+1 MSAnnouncedFor H203

4+1 MSAnnouncedFor H104

EDGE300

200

220100

400

GPRS CS1/2 GPRS CS3/4 WCDMA

4+1 MSAvailable

4+1 MSAvailable

384 kbps DL,64 kbps ULAvailable

*) under ideal radio conditions


EDGY - First Siemens EDGE TerminalHighlights

Elegant clamshell phone Extraordinary, high value design

EDGE (EGPRS) MS Class 10 GPRS Class 10 (4Rx, 2Tx) 850/900/1800/1900 quad-band Bluetooth PIM Integrated SVGA camera

(800x600) Camcorder functionality 132x176 pixels, 64k TFT colour

display

Push to talk Social noises Instant messaging Photo messaging/album/ editor Car Kit Bluetooth Car Kit Easy Premium Headset PTT Action BT Stereo Headset Classic Bluetooth Headset

Design

Key Features

Camera & Display

Applications

Accessory Devices



End-User Benefits

Operator Benefits

Operator Strategies


3 Operator Business Scenarios for EDGE

EDGE Scenario Operator Licenses Strategy

GSM / GPRS onlyLaunch high speed data services; be competitive against other operators

1. EDGE Only

Offer full service portfolio; avoid churn; create synergies 2G/3G

2. UMTS & EDGEParallel GSM / GPRS & UMTS

Save CAPEX in 2G Greenfield roll out situation or completion of coverage over the country

3. GSM Only Not relevant

Depending on the regional circumstances (3G license available or not)


The 1st Scenario Is Suited for Markets with High Mobile Data Potential And Operators w/o UMTS License

EDGE onlyScenario Description EDGE only

Operator Situation

Deploying GSM/GPRS network Not owning an UMTS license Data market with high potential CDMA 2000 competitors

Strategic Goals

Business Goals

Offer high speed services Be innovator Increase market share Develop existing subscriber base

Additional data revenue Relatively low investment for high speed mobile data

REVENUE

COST

PROFIT

EDGE

Business Case


Roll out Scenario Proposes An Equal User Throughput Over the Whole Country

EDGE onlyEDGE is rolled out in the whole GSM/GPRS Network

Rural Sub-urban Urban RuralSub-urban

GSM/GPRS Network

EDGE Upgrade (100% coverage)

30 kbps 30 kbps 30 kbps 30 kbps 30 kbps*)

Full EDGE coverage Same user throughput in all regions

*)Note: typical throughput per time slot


EDGE only End User Segmentation Marketing (At EDGE Launch Date)

1 Premium Budget - Users Early adopters, status seekers Post paid users High End EDGE handsets High speed data applications

EDGE

EDGE only

2 Medium Budget Users Cool followers, balanced enjoyers Prepaid/post paid users Medium level handsets Using mobile data applications sometimes

GPRS

3 Low Budget - Users Social nesters, family oriented Prepaid users Low end handsets Mainly SMS oriented

GSM


EDGE only Operator Business Case

EDGE onlyCumulated EDGE Case Increments

NWUpgrade

O

P

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X

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A

P

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X

SACs*)

EDGEData

Revenue

Revenue Cost Profit New Data service revenue Moderate SACs*) because handset price Depending on % of EDGE ready equipment fast return on

investment*) SAC = Subscriber Acquisition Cost


The Model Is Suited for Markets with High Data Volume and 3G Roll Out In Parallel

Scenario Description UMTS & EDGE Parallel UMTS & EDGE Parallel

Owning an UMTS license License coverage requirements Insecure uptake of UMTS Relatively high GSM market share

Strategic Goals

Business Goals

Offer full service portfolio Reduce churn (defensive strategy) Create synergies between 2G/3G Prepare UMTS business (migration)

Optimize mobile data revenueOptimize UMTS roll out CAPEXShort pay back period for investmentsReduce SACs

Business Case

Operator Situation

REVENUE

COST

PROFIT

EDGE UMTS


End User Segmentation (At Launch Date)

1 Premium Budget - Users Early adopters, status seekers Post paid users Premium priced handsets Highest speed data / video telephony

UMTS UMTS & EDGE

Parallel

2 Medium Budget Users Cool followers, balanced enjoyers Prepaid/post paid users Medium level handsets Using rich mobile data applications

EDGE

3 Low Budget - Users Social nesters, family oriented Prepaid users Low end handsets Mainly voice + SMS oriented

GSM/GPRS


Operators Maximise Mobile Data Business: Parallel Roll Out Of EDGE & UMTS

usingPremium budget Users High price UMTS Handsets Premium services Highest ARPU

GPRSGPRS

EDGE UpgradeGPRS GPRS

UMTS Overlay NW

Rural RuralUrban

UMTS

usingMid budget Users Medium / low price handsets Medium / low end services Medium ARPU

GSM / GPRS Network

EDGE

Business Case Levers : Additional revenue by large number of mid-budget users (EDGE) Churn reduction by offering a complete service portfolio Prepare mobile data mass market for UMTS


The Business Case Shows An Improved EBITDA-Margin Compared to UMTS/GPRS Case

Revenue Cost Profit

Comparison UMTS/GPRS vs. UMTS/EDGE/GPRS Case with equal coverage

NW investment

*) SAC = Subscriber Acquisition Cost

UMTS/GPRS

UMTS/EDGE/GPRS

O

P

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X

C

A

P

E

X

UMTS & EDGE Parallel

O

P

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X

C

A

P

E

X

Flexible EDGE roll out

Mixed SACs*)

Mixed calculation of SACs per subscriber (UMTS+EDGE) Flexible EDGE & UMTS roll out (aligned EDGE/UMTS investments)

EBITDA

Improved EBITDA (higher return with EDGE) Positive cash flow from EDGE investment after 2-3 years

Benefits of UMTS/EDGE/GPRS Case: 3 Revenue leverage effects: larger market, rural usage, lower churn

Larger addressable market

Data Users in rural areas (YE 2004)

Churn defence byservice differentiation


Agenda











A short EDGE description

EDGE = Enhanced Data rates for the GSM Evolution

EDGE introduces new Modulation and Coding Schemes (MCS1-9)

The new modulation is called 8-PSK

Main application for EDGE will be EGPRS

EDGE is fully compatible to GSM / GPRS


EGPRS provides threefold data rates compared to GPRS

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Radio link quality is rewarded with EGPRS data boost Average EGPRS throughput 30kbps per timeslot (C/I=18dB),

maximum throughput is 60kbps per timeslot


More and faster coding schemes

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EDGE offers 9 Coding Schemes instead of only 4 in GPRS Much faster link adaptation and retransmission with EDGE MCS 9-5 utilize 8-PSK, MCS4-1 use GMSK


EGPRS standardized data rates, TS combining

MCS 1TS 2TS 3TS 4TS 5TS 6TS 7TS 8TS9 59,2 118,4 177,6 236,8 296,0 355,2 414,4 473,68 54,4 108,8 163,2 217,6 272,0 326,4 380,8 435,27 44,8 89,6 134,4 179,2 224,0 268,8 313,6 358,46 29,6 59,2 88,8 118,4 148,0 177,6 207,2 236,85 22,4 44,8 67,2 89,6 112,0 134,4 156,8 179,24 17,6 35,2 52,8 70,4 88,0 105,6 123,2 140,83 14,8 29,6 44,4 59,2 74,0 88,8 103,6 118,42 11,2 22,4 33,6 44,8 56,0 67,2 78,4 89,61 8,8 17,6 26,4 35,2 44,0 52,8 61,6 70,4

= comparable to GPRS with 1-4 time slots= above GPRS with 4 time slots= above GPRS with 8 time slots= above 3G data rates

realistic datarates for 2003/04

8PSK

GMSK

TS = timeslot


Introduction of EDGE

Ok, I am interested in EDGE. But what about...

... radio planning? ... cell radius? ... compatibility to GPRS? ... footprint? ... capacity in my transport network?


Prerequisites for Siemens EDGE deployment

MSC / HLR

SGSN / GGSNBTS BSC

ECU & SW

Dyn. Abis(SW)

HCBSC/72

GR3.1 (SW)


Siemens EDGE guarantee the coverage -Cell size is same as existing GSM cell size!

Siemens EDGE EDGE CU in 8PSK 8PSK transmit power similar to standard GSM CU Siemens EDGE cell size same as existing GSM cells No additional BTS sites for EDGE required Best in class data rates even at the cell border

EDGEGSM

GSM EDGE

EDGEGSM

EDGE CU in 8PSKGSM CU


Outstanding Siemens EDGE Solution Lowest Deployment Cost For Operators

Siemens EDGE TRX**)

EDGE cell = GSM cell !

EDGEEDGE

GSM EDGE

GSM

Save investments & reduces operational cost with Siemens No radio re-planning, no additional sites necessary No additional components like power amplifiers or boosters necessary Optimise space in the BTS rack with Siemens TRX (config. 24/24/24 possible*) !)

Reason: Siemens ECU has highest Output power (68W in GMSK mode)*) with FlexCU in combination with SW release BR 8.0 **) CU = carrier unit

Other vendor TRX

EDGE cell < GSM cell !

EDGEGSM

GSM

EDGE

EDGEOperator needs: Additional booster ? TRX combining ? Additional sites ? Radio Re-planning ?


EDGE from Siemens We offer a complete GERAN product family with Mainline BTS+ BS40, BS41, BS240, BS241, BS240XS, BS240XL, eMicro II Common Software Optimized spare part pool Comprehensive feature set Mixed mode operation (GSM TRX / EDGE TRX)

Ultimate performance with latest features Multi band: GSM 850 / 900 / 1800 / 1900 EDGE, GPRS, HSCSD, AMR EDGE on demand by SW download, BTS can

be delivered with GCU and/or ECU Dynamic Abis

Highest EDGE power per footprint on the market 12 high power EDGE TRX in a single rack 72 high power EDGE TRX in a cell (24/24/24) Footprint only 60 x 45 cm

eMicro II BS-240XS BS-240/241 BS-240XL

ECU


Siemens ECU the most powerful TRX on the market

Highest RF output power GMSK: 68W 8PSK: 43W

No external booster required! Compatible to Standard TRX (GCU) Available in all frequency bands 850 / 900 / 1800 / 1900MHz

Best in class architecture Latest DSP/ TI ASICs Large memory banks Fully prepared for future services/protocols

- Incremental redundancy- Interference cancellation- VoIP- EDGE AMR

EDGE TRX


Carrier Unit types and their key parameters

22111111Number of TRX

220 W

-114,5 dBm

45,3 dBm(34 W)

+48,3 dBm(68 W)

GSM1800

BR6.02

220 W

-114,3 dBm

46,3 dBm(43 W)

+48,3 dBm(68 W)

GSM900

ECU

+47 dBm(50 W)

+47 dBm(50 W)

+47,3 dBm(54 W)

+47,3 dBm(54 W)

+45,7 dBm(37 W)

+47,3 dBm(54 W)

Output Power/GMSK

SW Support by

Typ. Power Consumption

Typ. RX Sensitivity(Speech, Div., TU50FH)

Output Power/8-PSK

Frequencyband

BR5.5

150 W

-114,0 dBm

Mode notsupported

GSM900

CU

BR 8.0 BR5.5 / load #28 BR5.5 / load #78

~400 W~400 W220 W220 W140 W

-114,5 dBm-114,3 dBm-114,5 dBm-114,3 dBm-114,8 dBm

44 dBm(25 W)

44 dBm(25 W)

Mode notsupported

Mode notsupported

Mode notsupported

GSM1800GSM900GSM1800GSM900GSM1800

FlexCUGCUNote: Typical values shown (minimum guaranteed values are slightly lower)


Siemens EDGE Key Features Dynamic AbisResource Allocation - IP-grade performance on PCM!

Dynamic assignment of radio timeslots to transport network time slots (PCM) Dynamic Abis is introduced in Radio infrastructure simply by SW download! Mandatory when running EDGE Optional when using GPRS evolution towards packet based transport (ATM or IP)

Gives up to 71% additional transport capacity on E1/T1 Siemens implementation offers 30% more data throughput than other vendors

dynamic Abis for comparable scenarios No time slot assignment restrictions works for CS and PO

Node B

GE-BTS

All-IP RANdistributed

architectureBTS BSC

AbisBSC

DynamicAbis

BTS BSCIP transport

BTS


Siemens BR 7.0 EGPRS Key Features Multiplexing of GPRS and EGPRS on the same TS

Time slots

Minimum CAPEX and OPEX No additional O&M as you grow:

Flexible and modular time slot assignment

Carrier Unit GSM

Carrier Unit EDGE

GPRS channel

GSM/CSD channel

GSM/CSD channel

GPRS/EGPRS channel

0 1 2 3 4 5 6 7

CSD Circuit Switched Data

EDGE CU


Evolution of GSM / GPRS / EDGE continues

Enhancements for voice services, e.g.

AMR over GMSK Echo Canceling/Noise

suppression Seamless UMTS and GSM

interworking Enhancements for data

services, e.g. EDGE Streaming, conversational

bearer services Cell reselection for packet

services Seamless UMTS and GSM

interworking

Capacity enhancements and solutions to minimize TCO, e.g. AMR over 8-PSK Interference cancellation Smart antennas Network synchronization IP based transmission

Platform enhancements Double TRX with FlexCU 24 TRX per BTS cabinet eMicro II HighCapacity BSC Footprint optimization

TCO:total cost of ownership


Cingular View On EDGE

Expects to pay about 3 billion USD in total for upgrading the TDMA network to GSM/GPRS/EDGE

Expects the activation of EDGE to cost a maximum of 10-15 percent in addition to the overall upgrade cost to GSM/GPRS i.e. 300-450 million USD 22 mio subscriber => 13-20 USD per subscriber

"EDGE is more evolutionary than revolutionary change from GSM.

The cost of upgrading an existing GSM network to EDGE relative to the capacity increase is ridiculously low


Siemens is the first of the 3 vendors to finish the field trial phase by mid of July (current status as of 7/03)

Currently 3.000 EDGE capable Siemens BTS installed More than 20.000 EDGE carrier units shipped so far

Lab Tests: BR7.0 tests in the Cingular lab in Pleasanton Field Trial: BR7.0 (EDGE related features) trial in St. Louis

to be finished by mid July Live First Office Application: use of full BR7.0 feature set

in Wisconsin area in August and September 2003 EDGE Commercial launch: After successful FOA (planned

for 1. Oct. 2003) All Siemens markets will be launched with EDGE for the

Christmas Holiday Season in December.


Conclusion

EGPRS provides threefold data rates compared to GPRS Siemens EDGE rollout possible today Siemens EDGE cell size is same as existing GSM cell size Real life scenario shows broad MCS9 Coverage Siemens ECU the most powerful TRX on the market with the

highest EDGE power per footprint EDGE fully supported by Siemens Mainline BTS+ Proven Siemens experience in swap projects


Agenda




Mobile Data Market and Operator Business Drivers








SIEMENS EDGE Live on AirMunich Field Deployment

GPRS CS3/4 and EGPRS

The TeamDr. Carsten Ball, Dr. Kolio Ivanov

Systems Engineering: GERAN Radio & Simulations

Peter Stckl, Lothar BuglSystem Test: GPRS & EDGE


Siemens EDGE Live on Air Location in Southern Munich, Zoom to SIEMENS Headquarters

Excellent MCS-9 IndoorCoverage in the SIEMENS

Customer InformationCenter (300m distance)

SIEMENSEDGE on Air

Site


SIEMENS EDGE "Live on Air" Installation

EDGE on Air launched at SIEMENS Headquarters in Munich

on Top of Building 1767

Two Omni Antennas on the Siteenabling TX/RX Diversity !

We keep it simple ! EDGE introduction in existing

deployments requires: no new Sites no new Antennas no new Frequency Planning.


SIEMENS EDGE Live on Air Configuration

GSN GR 3.1Gb

GiInternet

PSTN

ISDN Bridge1 x 64kbps / 2 x 64kbps

MSC

BTS: SIEMENS BS240 with EDGE-CU / G-CU Mixture,2 omni-directional Antennas

BSC with PPXU Cards

A int.

Dynamic Abis

(BR7.0 BSS, GR3.1 Core):

10 Mbps LAN

Client: Laptop or PDA

GPRS or EDGE MS, Alternative PCMCIA Card

Internal Test-Lab Server


SIEMENS EDGE Live on Air Performance Expectation

ON AIR measured / expected Application Throughput

~ 110kbps

~ 35kbps

~20kbps

2TS MS

~ 220kbps~ 170kbpsEDGE

~ 75kbps~ 55kbpsGPRS CS3/4

~ 40kbps~ 30kbpsGPRS CS1/2

4TS MS3TS MS

Good Radio Conditions assumed.


SIEMENS EDGE Live on Air High Bit Rate e2e Applications which may be demonstrated

File Transfer via FTP (DOS Shell)

E-Mail

HTTP Download and Web-Browsing

Audio Streaming via Internet (Web-Radio)

Video Download & Video Streaming

via Internet or Lab-Server with Windows

Media Player / RealPlayer (Web-TV)

Solutions: SIEMENS Media Mall

Netmeeting incl. Web-Cam


SIEMENS EDGE Live on Air Test: FTP Download with GPRS CS3/4 and EDGE

EDGE 2+1 TS MS (2 DL Timeslots), Perceived Application Throughput with 12.2kByte/s = 98kbps

@ 200kByte File 13.2kByte/s = 106kbps

@ 500kByte File 13.4kByte/s = 108kbps

@ 1000kByte FileSequence: 2 x FTP 200kByte and 1 x FTP 500kByte Downloads over TCP/IP

FTP 1000kByte Download over TCP/IP


SIEMENS EDGE Live on Air Test: Mobile Internet Web Browsing


SIEMENS EDGE Live on Air Test: Mobile Internet Audio Streaming and Web Radio


SIEMENS EDGE Live on Air Test: Mobile Internet Video Streaming (Web TV)


SIEMENS EDGE Live on Air Test: Video Streaming and Video Download from Siemens Media Mall

Huge Information Content:Location Dependent Services, Mobile Messaging, Packet Video, News, Sports, Finance and Lifestyle


Agenda




Mobile Data Market and Operator Business Drivers

Operator Business Drivers The Need to ActSiemens Network Evolution & USP Our Powerful Solution






Siemens offers EDGE Partnering in various levels

EDGE Demo EDGE Live on Air in Munich Lab Trial Field Trial

Network simulations Business cases

HW / SW partnering

Soft partnering


Siemens is the only vendor who has shown live EDGE calls worldwide

EDGE demo systems with live data rates up to 400kbps, e.g. full screen video

Shown in Cannes, February 02 Singapore, September 02 Sao Paulo, December 02 Malaysia, January 03 Cannes, February 03 New Orleans, March 03 Moscow, May 2003 Jakarta, May 2003


EDGE "Live on Air" at Siemens headquarter, Munich

EDGE "Live on Air" Demo offered for customers EDGE on Air Installation and Configuration (next slide) GPRS and EDGE MS available for Testing High Bit rate E2E-Services presented HTTP Download and Web-Browsing Audio Streaming via Internet (Web-Radio) Video Download & Video Streaming via Internet and/or Lab-

Server with Windows Media Player / RealPlayer (Web-TV) Netmeeting including Web-Cam File Transfer via FTP

Applications, Tests and Measurement Resultsavailable

Optional Lab visit Comprehensive workshop


SIEMENS EDGE "Live on Air" Configuration

GSN GR 3.1Gb

GiInternet

PSTN

ISDN Bridge1 x 64kbps / 2 x 64kbps

MSC

BTS: SIEMENS BS240 with EDGE-CU / G-CU Mixture,2 omni-directional Antennas

BSC with PPXU Cards

A int.

Dynamic Abis

(BR7.0 BSS, GR3.1 Core):

10 Mbps LAN

Client: Laptop or PDA

GPRS or EDGE MS, Alternative PCMCIA Card

Internal Test-Lab Server


Siemens EDGE Lab Trial

Lab Trials are offered starting from A09/03 Average duration: 1 week Dedicated EDGE show cases are executed by Siemens staff

at customer site Trials are working stand alone, i.e. they are not connected to

live networks EDGE trial consist of a standard configuration

Configuration and show cases are pre-defined and should not bechanged.

"Full blown" field trials can be offered upon request / case by case Configuration and show cases to be defined in mutual agreement.


Siemens EDGE Soft partnering

Business Cases CAPEX OPEX Revenues

Network simulations with Tornado / Gepard


More than an equipment supplier .Siemens supports across all levels of the value chain

Siemens Reference Projects

Levels of Responsibility

Equipment /Solutions Provider

Network Operation- O&M

Turnkey Supplier- Site acquisition- Site preparation- Network Planning

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EDGE WorkshopThe Powerful Upgrade of Your GSM Network for High-Speed Mobile DataEDGE At A GlanceEDGE Creates Mobile Data Revenue by Offering High Speed Data For The End UserEDGE is 2.5 to 3 Times More Efficient than GPRSEDGE is Not An Additional Network Technology Like UMTS, CDMA 2000 etc.Many Operators have EDGE Ready Base Stations Today Implement EDGE by Replacing CU and SW UpgradeSiemens has already eight EDGE Contracts All over the Globe!EDGE Worldwide Uptake as of July, 2003Demand for Mobile Data Capacity - The Take-off Is Happening!Example Multi Media Messaging: Increase of Messages Sent by 2 From Dec 2002 To Jan 2003End-User Application EvolutionExponential Increase Of Mobile Data Traffic - Caused by 3 Key DriversIn 2005 Almost 90% Of The Handsets Sold Will Be Mobile Data Capable PhonesExtrapolating Past Growth Rate: GPRS CS1/2 (1 TS) Network Capacity Is Reached in Q2 2004End-User Quality of Service, e.g. Download TimesEnd User Benefits, e.g. Affordability Of HandsetsEDGE Provides a 2,4-fold Number of Active Users Per Cell with a Triplication of User ThroughputCapacity Enhancements for Voice AND DataQuality of Service Is a Key Factor of Success for the Mobile Data BusinessUsability Requirements for ApplicationsEDGE Will Provide The Expected Handset Data Rates For Successful Mobile Data ApplicationsEDGY - First Siemens EDGE TerminalHighlights3 Operator Business Scenarios for EDGEThe 1st Scenario Is Suited for Markets with High Mobile Data Potential And Operators w/o UMTS LicenseRoll out Scenario Proposes An Equal User Throughput Over the Whole CountryEDGE only End User Segmentation Marketing (At EDGE Launch Date)EDGE only Operator Business CaseThe Model Is Suited for Markets with High Data Volume and 3G Roll Out In ParallelEnd User Segmentation (At Launch Date)Operators Maximise Mobile Data Business: Parallel Roll Out Of EDGE & UMTSThe Business Case Shows An Improved EBITDA-Margin Compared to UMTS/GPRS CaseA short EDGE descriptionEGPRS provides threefold data rates compared to GPRSMore and faster coding schemesEGPRS standardized data rates, TS combiningIntroduction of EDGEPrerequisites for Siemens EDGE deploymentEDGE from Siemens We offer a complete GERAN product family with Mainline BTS+Siemens ECU the most powerful TRX on the marketCarrier Unit types and their key parametersSiemens EDGE Key Features Dynamic Abis Resource Allocation - IP-grade performance on PCM!Evolution of GSM / GPRS / EDGE continuesCingular View On EDGESiemens is the first of the 3 vendors to finish the field trial phase by mid of July (current status as of 7/03)ConclusionEDGE Live on Air IntroductionSiemens EDGE Live on Air Location in Southern Munich, Zoom to SIEMENS HeadquartersSIEMENS EDGE "Live on Air" InstallationSIEMENS EDGE Live on Air ConfigurationSIEMENS EDGE Live on Air Performance ExpectationSIEMENS EDGE Live on Air High Bit Rate e2e Applications which may be demonstratedSIEMENS EDGE Live on Air Test: FTP Download with GPRS CS3/4 and EDGESIEMENS EDGE Live on Air Test: Mobile Internet Web BrowsingSIEMENS EDGE Live on Air Test: Mobile Internet Audio Streaming and Web RadioSIEMENS EDGE Live on Air Test: Mobile Internet Video Streaming (Web TV)SIEMENS EDGE Live on Air Test: Video Streaming and Video Download from Siemens Media MallSiemens offers EDGE Partnering in various levelsSiemens is the only vendor who has shown live EDGE calls worldwideEDGE "Live on Air" at Siemens headquarter, MunichSIEMENS EDGE "Live on Air" ConfigurationSiemens EDGE Lab TrialSiemens EDGE Soft partneringMore than an equipment supplier .Siemens supports across all levels of the value chain

EDGE_Basics.pdf

Documents

voice traffic edge

edge contracts

gsm evolution edge

live edge calls

edge solution usp

mobile data revenue

upsiemens mobile networks

voicesiemens mobile