EDGE MEDIA. Meet the Principal Vickie Isaac, Director 26 years of marketing experience Former director of talent agency Former director of record company.

EDGE MEDIAEDGE MEDIA

Meet the PrincipalMeet the PrincipalVickie Isaac, Director

26 years of marketing experience

Former director of talent agency

Former director of record company

5 years in broadcast Master’s Degree in Human

Relations & Counseling Adjunct Professor teaching marketing, ethics, &

leadership courses

Vickie Isaac, Director

26 years of marketing experience

Former director of talent agency

Former director of record company

5 years in broadcast Master’s Degree in Human

Relations & Counseling Adjunct Professor teaching marketing, ethics, &

leadership courses

Client ServicesClient

Services Marketing Consultation Market Research Marketing Strategy Media Planning Production Services Media Purchasing Public Relations Graphic Design Display Design Web Design Internet Advertising Search Engine Optimization/Social Media Optimization Text Message/Mobile Marketing Corporate Consultation (Vickie)

Marketing Consultation Market Research Marketing Strategy Media Planning Production Services Media Purchasing Public Relations Graphic Design Display Design Web Design Internet Advertising Search Engine Optimization/Social Media Optimization Text Message/Mobile Marketing Corporate Consultation (Vickie)

Marketing ProcessMarketing Process

Needs Analysis to identify goals, strengths, & weaknesses

Market/Industry Research & SWOT Analysis including strengths, weaknesses, opportunities, timing, & growth goals

Identify target markets Media Analysis for usage of target audiences, pricing

Marketing Recommendations including appropriate promotional elements, media mix

Media Purchasing Campaign Monitoring Adjustments based on results

Needs Analysis to identify goals, strengths, & weaknesses

Market/Industry Research & SWOT Analysis including strengths, weaknesses, opportunities, timing, & growth goals

Identify target markets Media Analysis for usage of target audiences, pricing

Marketing Recommendations including appropriate promotional elements, media mix

Media Purchasing Campaign Monitoring Adjustments based on results

Sample Market ResearchSample Market Research National research to reveal trends and socio-graphic data

Local market research to refine target demographic.

Local market sociographic research to capture WHO potential customer is and HOW to most effectively reach them with your message.

National research to reveal trends and socio-graphic data

Local market research to refine target demographic.

Local market sociographic research to capture WHO potential customer is and HOW to most effectively reach them with your message.

Goals of 2006 – 2007 Marketing Strategy

Goals of 2006 – 2007 Marketing Strategy

The purposes of the marketing efforts for the 2006-2007 fiscal year are as follows: Increase overall financial support for Client.

Increase customer base for XYZ Retail Outlet to increase cash flow.

Increase pool of qualified potential homeowners.

Raise local awareness for Client to impact donations and volunteers.

The purposes of the marketing efforts for the 2006-2007 fiscal year are as follows: Increase overall financial support for Client.

Increase customer base for XYZ Retail Outlet to increase cash flow.

Increase pool of qualified potential homeowners.

Raise local awareness for Client to impact donations and volunteers.

http://habitataz.org/about/galleries/construction/delacruz/web14.jpg

Goal #1Increase Overall Contributions

Goal #1Increase Overall Contributions

National Market Research American Households

Charitable Contributions by Category

National Market Research American Households

Charitable Contributions by Category

30%

11%

9%14%

16%

43%

Religious

Social Care

Health Care

Arts/Cultural

Political

Other

Scarborough USA 2005

National Market Research Charitable Contributions by Age

National Market Research Charitable Contributions by Age

13%

12%

19%

21%

18%

18% 18-29

30-39

40-49

50-59

60-69

70+


National Market Research Charitable Contributions

by Household Income

National Market Research Charitable Contributions

by Household Income

20%

16%

20%13%

13%

10%

8%

<$20K

$20K-<$30K

$30K-<$40K

$40K-<$50K

$50K-<$75K

$75K-<$100k

$100K+Scarborough USA 2005

National Market Research Charitable

Contributions by Gender

National Market Research Charitable

Contributions by Gender

0.42

0.44

0.46

0.48

0.5

0.52

0.54

MaleFemale

Contributions to National Christian Non-Profits

Contributions to National Christian Non-Profits

U.S. Based Parachurch Organizations Percentage of adults who donated to Christian non-profits - 36%

(est. 77,820,671) Mean per capita giving to parachurch non-profits $176

* For the purpose of this data, parachurch is defined as any religious organization that is not a church.

Source: The Barna Group 2000

SAMPLES OF LARGEST PARACHURCH ORGANIZATION REVENUEName Revenue Size

Feed The Children $967,079,081 World Vision, Inc., U.S. $685,770,000 Catholic Relief Services $499,641,000 Food For The Poor, Inc. $465,677,192 King Benevolent Fund $432,402,687 Campus Crusade for Christ, Inc. $404,686,000 Christian Broadcasting Network $377,636,474 Samaritan's Purse $206,088,721 Operation Blessing International $192,844,785 Trinity Broadcasting Network $184,324,689

Source: Ministry Watch, March 2005 http://www.ministrywatch.com/mw2.1/H_Home.asp

U.S. Based Parachurch Organizations Percentage of adults who donated to Christian non-profits - 36%

(est. 77,820,671) Mean per capita giving to parachurch non-profits $176

* For the purpose of this data, parachurch is defined as any religious organization that is not a church.

Source: The Barna Group 2000

SAMPLES OF LARGEST PARACHURCH ORGANIZATION REVENUEName Revenue Size

Feed The Children $967,079,081 World Vision, Inc., U.S. $685,770,000 Catholic Relief Services $499,641,000 Food For The Poor, Inc. $465,677,192 King Benevolent Fund $432,402,687 Campus Crusade for Christ, Inc. $404,686,000 Christian Broadcasting Network $377,636,474 Samaritan's Purse $206,088,721 Operation Blessing International $192,844,785 Trinity Broadcasting Network $184,324,689

Source: Ministry Watch, March 2005 http://www.ministrywatch.com/mw2.1/H_Home.asp

National Research Contributions Summary

National Research Contributions Summary

57% of all charitable giving in the United States is to religious and social care organizations.

More 40-49 year old persons contribute to non-profits than any other age group at 21%, followed by 50-59 year olds at 19%. By combining the age cells of 40-49, 40% of all adults contributing are included in this category.

More females give to charitable organizations than males, with 52.5% of women nationally contributing to non-profit organizations as compared to men, with 47.5% contribution levels.

Adults with a household income of $50K and above account for 56% of all individuals contributing to charitable organizations.

Approximately 4.5 billion dollars were contributed to the top ten Christian non-profit organizations in 2005.

57% of all charitable giving in the United States is to religious and social care organizations.

More 40-49 year old persons contribute to non-profits than any other age group at 21%, followed by 50-59 year olds at 19%. By combining the age cells of 40-49, 40% of all adults contributing are included in this category.


Adults with a household income of $50K and above account for 56% of all individuals contributing to charitable organizations.

Approximately 4.5 billion dollars were contributed to the top ten Christian non-profit organizations in 2005.

Phoenix/Arizona Market ResearchPhoenix/Arizona Market Research

http://habitataz.org/about/galleries/construction/delacruz/web14.jpg

http://habitataz.org/about/galleries/construction/Genett/web09.jpg

Arizona Market Research

Who is the Donor?


Who is the Donor?

Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/nonprofit/res/Arizona%20Giving%20and%20Volunteering.pdf

Phoenix Market Research Who is the Donor?

Household Charitable Contributions by Category


Household Charitable Contributions by Category

27%

8%

9%

13%22%

36%

Religious

Social Care

Health Care

Arts/Cultural

Political

Other



Donations by Category


Donations by Category


Arizona Market ResearchWho is the Donor?

Rate of Giving by Household Income

Arizona Market ResearchWho is the Donor?

Rate of Giving by Household Income



Donor by Age Cell


Donor by Age CellThe age of the donor affected the giving rate only slightly. The 31-45 age category had the highest rate of household giving, at 91.2 percent.


Ages 18-30: 84.8%

Ages 46-60: 88.0%

Ages 61-70: 85.6%

Ages 71 +: 83.9%


Why Donors Give


Why Donors Give

Arizona Research Donor Trends

Arizona Research Donor Trends

•The likelihood of giving also increases with educational attainment. 56.4% of people with less than a high school education gave at while 95.6% of those with a postgraduate degree gave.

•Volunteering for an organization significantly impacts willingness to contribute financially.

Competitive Analysis of Arizona Public Charities by Income/Assets

Competitive Analysis of Arizona Public Charities by Income/Assets

Number of Registered Organizations

Number of Organizations Filing Form 990 *

Gross Receipts Reported on Form 990 *

Assets Reported on Form 990 *

A. Less than $100,000 2,333 70.9% 815 47.2% 29,673,202 1.3% 78,968,834 3.1%

B. $100,000-249,999 328 10.0% 304 17.6% 48,496,146 2.2% 75,837,397 3.0%

C. $250,000-499,999 194 5.9% 184 10.7% 64,220,732 2.9% 97,985,870 3.9%

D. $500,000-999,999 133 4.0% 126 7.3% 86,985,173 3.9% 129,944,340 5.2%

E. $1-5 mil. 216 6.6% 211 12.2% 462,927,729 20.7% 576,700,940 22.9%

F. $5-10 mil.38 1.2% 38 2.2% 258,640,974 11.5% 254,130,690 10.1%

G. $10-100 mil.

47 1.4% 47 2.7% 1,185,104,392 52.9% 1,231,054,655 48.9%

H. More than $100 mil. 1 0.0% 1 0.1% 103,574,061 4.6% 74,740,332 3.0%

Total3,290 100.0% 1,726 100.0% 2,239,622,409 100.0% 2,519,363,058 100.0%

* Organizations that filed Form 990 within 24 months of the 2006, May BMF release date SOURCE: Internal Revenue Service, Exempt Organizations Business Master File (2006, May)The Urban Institute, National Center for Charitable Statistics, http://nccsdataweb.urban.or ©2006

http://nccsdataweb.urban.or/

Arizona Market ResearchNon-Profit Organizations by

Type of Organization

Arizona Market ResearchNon-Profit Organizations by

Type of Organization

Public charity or private foundation

Number of Registered Organizations

Number of Organizations Filing Form 990 *

Gross Receipts Reported on Form 990 *

Assets Reported on Form 990 *

Other Nonprofits

446 11.4% 248 12.1% 748,756,313 24.9% 1,115,071,516 30.4%

Public Charity

3,297 84.4% 1,733 84.4% 2,247,326,562 74.6% 2,530,497,532 68.9%

Private Foundation

165 4.2% 73 3.6% 15,141,221 0.5% 26,988,838 0.7%

Total 3,908 100.0% 2,054 100.0% 3,011,224,096 100.0% 3,672,557,886 100.0%

* Organizations that filed Form 990 within 24 months of the 2006, May BMF release dateSOURCE: Internal Revenue Service, Exempt Organizations Business Master File (2006, May)The Urban Institute, National Center for Charitable Statistics, http://nccsdataweb.urban.org ©2006

http://nccsdataweb.urban.org/

Arizona ResearchWho is the Competition?The Non-Profit Sector

Arizona ResearchWho is the Competition?The Non-Profit Sector

Arizona nonprofits inject nearly $10 billion into the Arizona economy; their payroll alone is nearly $3 billion

Arizona nonprofits employ more people than the transportation, communications and utilities industries COMBINED

Combining staff and volunteer hours, the Arizona nonprofit workforce is larger than ALL GOVERNMENT COMBINED - that’s larger than state government, all counties, all cities, all public schools combined

Nearly 6 out of 10 Arizonans volunteer their time to nonprofits, averaging nearly 4 hours per week

Arizona’s nonprofit sector is a growth industry - in 2004, 1 new nonprofit was created EVERY HOUR of the work week

60% of Arizona nonprofits have annual budgets below $250,000

87% of Arizonans report making annual contributions to nonprofits

Sources: The Spirit of Arizona, Tim Delaney/Arizona Community Foundation, 2003; Center for Leadership, Ethics & Public Service, 2005.

Arizona nonprofits inject nearly $10 billion into the Arizona economy; their payroll alone is nearly $3 billion

Arizona nonprofits employ more people than the transportation, communications and utilities industries COMBINED

Combining staff and volunteer hours, the Arizona nonprofit workforce is larger than ALL GOVERNMENT COMBINED - that’s larger than state government, all counties, all cities, all public schools combined

Nearly 6 out of 10 Arizonans volunteer their time to nonprofits, averaging nearly 4 hours per week

Arizona’s nonprofit sector is a growth industry - in 2004, 1 new nonprofit was created EVERY HOUR of the work week

60% of Arizona nonprofits have annual budgets below $250,000

87% of Arizonans report making annual contributions to nonprofits

Sources: The Spirit of Arizona, Tim Delaney/Arizona Community Foundation, 2003; Center for Leadership, Ethics & Public Service, 2005.

Phoenix ResearchCompetitive Analysis Media Spending Reports

Phoenix ResearchCompetitive Analysis Media Spending Reports

Religious and Social Care Local AdvertisersGoodwillSalvation ArmyUnited WaySt. Vincent de PaulArizona Project Challenge Foundation

Phoenix Rescue MissionWish Center Organization

Religious and Social Care Local AdvertisersGoodwillSalvation ArmyUnited WaySt. Vincent de PaulArizona Project Challenge Foundation

Phoenix Rescue MissionWish Center Organization


Charitable Contributions by Household Income


Charitable Contributions by Household Income

20%

17%

19%

13%

13%

10%

6%

<$20K

$20K-<$30K

$30K-<$40K

$40K-<$50K

$50K-<$75K

$75K-<$100k

$100K+Scarborough USA 2005


Charitable Contributions by Age


Charitable Contributions by Age

13%

11%

16%

19%

19%

20% 18-29

30-39

40-49

50-59

60-69

70+


Phoenix Market Research Who is the Primary Donor?Charitable Contributions

by Gender

Phoenix Market Research Who is the Primary Donor?Charitable Contributions

by Gender

0.42

0.44

0.46

0.48

0.5

0.52

0.54

MaleFemale

Phoenix Research

Contributions Summary Phoenix Research

Contributions Summary Over 87% of all Arizonans contributed an average of 3% of their

annual income, for an average contribution of $1572 per year. 63% of all charitable giving in Phoenix is to religious

organizations. More 31-45 year old persons contribute to non-profits than any

other age group at 91.2% This statistic represents the total number of contributors as opposed to the total dollar amount given.


Adults with a household income of $60K and above give at the highest rate, in the high 90th percentile.

There is a direct correlation between increased educational attainment and increased giving.

There is a direct correlation between volunteering and financial contribution.

There is a direct correlation between relationship and financial contribution. The more personal the contact, the more likelihood of receiving a financial contribution.

Target summary for donor base: Adults age 31 and over with a Target summary for donor base: Adults age 31 and over with a bachelor’s degree or more, household income of $60K and above, and bachelor’s degree or more, household income of $60K and above, and contributed to a social or religious organization.contributed to a social or religious organization.

Over 87% of all Arizonans contributed an average of 3% of their annual income, for an average contribution of $1572 per year.

63% of all charitable giving in Phoenix is to religious organizations.

More 31-45 year old persons contribute to non-profits than any other age group at 91.2% This statistic represents the total number of contributors as opposed to the total dollar amount given.


Adults with a household income of $60K and above give at the highest rate, in the high 90th percentile.

There is a direct correlation between increased educational attainment and increased giving.

There is a direct correlation between volunteering and financial contribution.

There is a direct correlation between relationship and financial contribution. The more personal the contact, the more likelihood of receiving a financial contribution.

Target summary for donor base: Adults age 31 and over with a Target summary for donor base: Adults age 31 and over with a bachelor’s degree or more, household income of $60K and above, and bachelor’s degree or more, household income of $60K and above, and contributed to a social or religious organization.contributed to a social or religious organization.

Phoenix ResearchMedia Usage Habits for Donor

Adults 31+, HHI $50K+, Bachelor’s degree or higher, and Contributor to Social or Religious

Organizations

Phoenix ResearchMedia Usage Habits for Donor

Adults 31+, HHI $50K+, Bachelor’s degree or higher, and Contributor to Social or Religious

Organizations

0.75

0.8

0.85

0.9

0.95

1

RadioPrintTVInternet

In Conclusion…In Conclusion… Through a thorough needs analysis and

comprehensive research, we have an understanding of who your customer is, and how to reach them.

The next piece of research is in-depth media analysis to determine how to reach the most of the target demographic in the most cost efficient manner.

We will create an integrated, targeted marketing plan to maximize advertising efficiency and increase sales leads.

Edge Media provides the resources and focused attention to the marketing process that enable your organization to do what you do best. Our job is to help your company succeed.

Through a thorough needs analysis and comprehensive research, we have an understanding of who your customer is, and how to reach them.

The next piece of research is in-depth media analysis to determine how to reach the most of the target demographic in the most cost efficient manner.

We will create an integrated, targeted marketing plan to maximize advertising efficiency and increase sales leads.

Edge Media provides the resources and focused attention to the marketing process that enable your organization to do what you do best. Our job is to help your company succeed.

EDGE MEDIA

SAMPLE OF CLIENTS SERVED SAMPLE OF CLIENTS SERVED Habitat for Humanity Valley of the Sun Food for the Hungry The Book of Hope Good Shepherd Bank Your Circle of Wealth Financial Advisors Pro Formance Financial Group Investors Advantage Del Mar Homes LLC Destany Homes, LLC Sante’ Professional Healthcare Center for Arizona Policy Chem-Dry Genesis Center for Recovery Calvary Center

Habitat for Humanity Valley of the Sun Food for the Hungry The Book of Hope Good Shepherd Bank Your Circle of Wealth Financial Advisors Pro Formance Financial Group Investors Advantage Del Mar Homes LLC Destany Homes, LLC Sante’ Professional Healthcare Center for Arizona Policy Chem-Dry Genesis Center for Recovery Calvary Center

SamplesSamplesGRAPHIC DESIGN SAMPLE

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WEB DESIGN SAMPLESWEB DESIGN SAMPLES

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Search Engine OptimizationClient Sample Results

Search Engine OptimizationClient Sample Results

Ranking Date

Date: Monday, August 18, 2008

Comparison date: Saturday, September 01, 2007

Ranking Selection

22 keywords and one own URL have been checked on 34 search engines. The first 25 results of each search engine have been checked.

Visibility Statistics

Listings in the first position 23

Listings in the top 5 positions 79



Listings which are new 171

Listings which moved up 0

Listings which did not change 0

Listings which moved down 0

Listings which are dropped 0

Total listings 171

L i s t i n g s S u m m a r y

1 7 1 l i s t i n g s n e w o r m o v e d u p

0 l i s t i n g s d i d n o t c h a n g e

0 l i s t i n g s d r o p p e d o r m o v e d d o w n

CONTACT INFOCONTACT INFO

VICKIE ISAACDIRECTOREDGE MEDIA602-943-2030 X [email protected]://www.edgemedia.biz

VICKIE ISAACDIRECTOREDGE MEDIA602-943-2030 X [email protected]://www.edgemedia.biz

mailto:[email protected]

http://www.edgemedia.biz/

mailto:[email protected]

http://www.edgemedia.biz/

EDGE MEDIA. Meet the Principal Vickie Isaac, Director 26 years of marketing experience Former director of talent agency Former director of record company.

Documents

media mix media

marketing efforts

edge media slide

marketing process

years of marketing experience

target markets media

parachurch nonprofits

gender slide