Eddie Strawser

Eddie Strawser

BackgroundBackground

• Adam Logan- Founder• Started in 2001• Specializes in Industrial and

Commercial coating• Sherwin Williams- Supplier• Work in multiple states

Focused SWOTFocused SWOT

Strengths•Innovation- BFF System•Personalization

Weakness•Debt •Age of Company

Opportunities•Industry Growth•Reimaging campaigns

Threats•Weather•Bidding Industry

BFF SystemBFF System

FORJAK Industrial Painting: Better, Faster, FinishCleaning/Painting System. Allows for better paint

adhesion. The BFF Machine. Eliminates 95% of human

error, advocates exceptional paint coverage, saves money, and is longer lasting.

ObjectivesObjectives

• Differentiate from Competitors• Communicate BFF System results

and usefulness to customers• Stay small• Eventually earn contracts and not

bid

Main TargetsMain Targets

The Regional Managers are the people that first interact with FORJAK on behalf of these companies.

Companies not limited to Ohio

Why these Targets?Why these Targets?

Walmart’s Retailing sites are currently on a 7 year rotation to get painted.

U-Haul has recently started a reimaging campaign.

CampaignCampaign

Name- FORJAK Industrial: The Better, Faster, Finish.

Goal- create awareness, communicate all the advantages, and make the targets realize that FORJAK will advocate cost savings and the customers will receive a top quality painting service.

Tactic #1Tactic #1

• Create a demo video of the BFF System at work.

• Mail the video to Regional Managers • Include a 6 foot paint roller with FORJAK

Industrial imprinted on it to raise interest and differentiate contact efforts from competitors.

Tactic #2Tactic #2

Personal PresentationsSend marketing team and Adam to

present the BFF System to fully explain the benefits and efficiency of the system.

Tactic #3Tactic #3

WebsiteAdd videos of the BFF System at work

and offer statistics to portray to customers that it will truly give them a Better, Faster, Finish.