Eddie de Guia 'Changing the TV Channel: The impact of cross channel marketing for mobile game developers' Motility Ads

Changing the TV Channel The impact of Cross Channel Marketing for

Mobile Game Developers.

BERLIN, 05/21/14 | Eddie de Guia

How we came to be

2013 TV v. Mobile Ad SpendTV: $66.35BMobile: $7.1B

Power of TV

"Television is still the undisputed champion when it comes to brand advertising. The next step in TV and digital cross-platform advertising is to use the power of TV's reach to drive instant action on the part of consumers using mobile devices...

…The power of this mobile-TV connection has been demonstrated again and again through SMS voting, fundraising telethons, etc. The challenge for the advertising and marketing industry has been to create, measure and monetize the engagement and action of this two-screen marketing strategy. ActivateTV solves this problem.“

- Mike Vorhaus, President Frank N. Magid Associates

ActivateTV

ActivateTV - Flow

ActivateTV – Benefits

• Power and Reach of TV

• Efficient downloads PLUS significant organic lift

• 100% turnkey – production, media buying and optimization

• Completely trackable

• Significant discounts, efficient media planning, and

performance based pricing that leverages Motility’s 13 years

in digital marketing and performance TV.

ActivateTV operates across major cable and broadcast channels within countries: Brazil, France, Germany, UK, and US

ActivateTV – Distribution

BERLIN, 2 Feb 2011 | Author 12

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Eddie de GuiaGeneral Manager

E-mail: [email protected]

Thank you!