ED411 | 2017 | John Ellis

The Zero Dollar Car: How big data

will impact transportation

December 1, 2017

Economic Development 411

All rights reserved. @2017. Ellis & Associates.

OpenWho am I?

I’m a developer.


Only the paranoid survive.


1704 – The first newspaper advertisement is published in the Boston News-Letter.

1729 – Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia, which includes pages of "new advertisements."





What is your online presence worth?

Data Source: PrivacyFix, E&A 2013

Note – single desktop, does not include work issued laptop, home laptop, mobile phones, iPad_1, iPad_2 etc.

~$5,500


Zero Dollar


There are many Zero Dollar product companies, including …


Chevy MyLink

Cadillac CUE

Kia UVO

Mercedes mBrace2

Toyota Entune

Audi Connect

GM OnStar

25+Connected

Solutions


One solution, all vehicles.

Why?



40,200



Package 1 $ 6,000

Package 2 $ 4,000

Package 3 $ 7,000 Package 4 $ 4,000

Package N

Total: $ 60,000

Scenario One – Sensor Packages


Package 1 $ 6,000

Package 2 $ 4,000

Package 3 $ 7,000 Package 4 $ 4,000

Package N

Total: $ 60,000


http://www.google.com/url?url=http://www.techyville.com/2012/12/news/did-you-know-mcdonalds-logo-is-recognized-more-than-the-holy-cross/&rct=j&frm=1&q=&esrc=s&sa=U&ei=knrGVIPGOtDioATczYHQDA&ved=0CB4Q9QEwBA&usg=AFQjCNE95byHy5NWuQadD-5A2DEFcJ2DDQ

http://www.google.com/url?url=http://www.techyville.com/2012/12/news/did-you-know-mcdonalds-logo-is-recognized-more-than-the-holy-cross/&rct=j&frm=1&q=&esrc=s&sa=U&ei=knrGVIPGOtDioATczYHQDA&ved=0CB4Q9QEwBA&usg=AFQjCNE95byHy5NWuQadD-5A2DEFcJ2DDQ

http://www.google.com/url?url=http://en.wikipedia.org/wiki/File:Starbucks_Coffee_Logo.svg&rct=j&frm=1&q=&esrc=s&sa=U&ei=3XrGVIHrPImyoQSR2IDgBA&ved=0CBgQ9QEwAQ&usg=AFQjCNHsG7l5DHsaQHaTfhfroLe82l6oHA

http://www.google.com/url?url=http://en.wikipedia.org/wiki/File:Starbucks_Coffee_Logo.svg&rct=j&frm=1&q=&esrc=s&sa=U&ei=3XrGVIHrPImyoQSR2IDgBA&ved=0CBgQ9QEwAQ&usg=AFQjCNHsG7l5DHsaQHaTfhfroLe82l6oHA


Base Price $ 40,000

Package 1 $ 3,000

Sub-total $ 37,000

Package 2 $ 2,000

Sub-total $ 35,000

Total $ -


Packages $ 60,000

Data Sales $ 40,000

Difference $ 20,000


Scenario Two – Ecosystem Subsidy

Base Price $ 27,500

Subsidy - Year 1 $ 5,500





Total $ -



>1,000 things in a home

>1,000,000 things in a city

124,600,000 households in the US

159,600,000,00035,000 cities in the US

How Many Things Are There?




Easter Morning

1900

5th Avenue

New York, NY


Easter Morning

1913

5th Avenue

New York, NY

THE ZERO DOLLAR

CAR

Available now

www.JohnTEllis.com

LET’S TALK:

@JohnTechEllis

@JohnTechEllis

@JohnTEllis

#ZeroDollarCar

In essence, the same company (Motorola) that gave the world the first car radio, the first mobile phone, and the first walkie-talkie also produced John Ellis.

-- Roger Lanctot, Strategy Analytics

Worth a look, as John Ellis is one of the most provocative and knowledgeable thinkers I have met in the auto space.

-- Don Abraham, Kantar Futures

Whether you like it or not, John Ellis tells it like it is.

-- Regina Hopper, Former CEO, ITSAmerica

ED411 | 2017 | John Ellis

Economy & Finance