Ect 1-assign3

Sunday, May 12, 13

VALUE 

We're reframing Gum as an Agent of Good. 

Our aim is to raise awareness about sustainability and human rights in the Gum industry and offer

"Good Gum" solutions for these campaigns.

Created by:: Lorie Bacon, Chalon Bridges, Kristen Debler, Susan Fine, Kim Jacobson, Margi Power, Zachary Towne-Smith

E D U - C R E A - T E A M - 1

Sunday, May 12, 13

It starts in classrooms where children listen, learn and begin to question.

They learn about child slave labor, about natural resources,

about pollution, about rights and voting and government...

and they hear about gun violence.

Sunday, May 12, 13

They are sending the world a message.

GUM FOR GOODOne bubble at a time!

And they want to do something, they want to be part of change!

Sunday, May 12, 13

We should start with a campaign against gun violence.

Sunday, May 12, 13

Gum up those guns!

Sunday, May 12, 13

Gum Not Guns Tee-shirts

Gum Not Guns Heroes!

Celebrity 'Bubble-Bursting' Activism

Gum Not Guns NRA poster

Sunday, May 12, 13

Gum Not Guns:Gabby Gifford, spokesperson

Sunday, May 12, 13

Gum for Good Essay Contest

Gum for Good Poster Contest

Kids spreading Good

Peace First Prize is part of a peace making strategy

that empowers and values kids and youth as peacemakers

Sunday, May 12, 13

Gum Disposal For GoodPromoting anti-violence zone on every street corner

Consciousness-Raising Gum Art

Gum Art: Litter Awareness Gum Art: Chicle Beauty

Gum Art: Tiny Recycled Street Art

Speak out against violence...vote with your gum!

Sunday, May 12, 13

Spread the Gum for Good message with fun gum wrappers with messages that can cover existing wrappers (use

gum to stick them on). Make a template for others to create their gum wrappers with messages (like is done with chocolate today). They would be ordered through cafe press or... We

work with wrigley et al to do a Gum for Good campaign.

Gum for Good Gum Wrappers

Gum for Good Message

Sunday, May 12, 13

Gum for Good Social MediaGum for Good

Goes Viral!

Gum for Good is Trending!

Sunday, May 12, 13

Gum 4 Guns:Any school that wants to

participate can start a Gum not Guns project such that hopefully

within one year every state would have at least one community

participating. double click to watch

animation above

Gum 4 Guns Art Project

Gun ArtMozambique

Sunday, May 12, 13

Create and market a sustainable gum that raises awareness to ingredients and labor issues.

•source of chewing gum for thousands of years.  

•part of the natural ecology of the rain forest. 

•harvested sustainably by cooperatives

chico zapote tree - 

source of chewing gum for thousands of years.  part of the natural ecology of the rain forest. 

harvested sustainably by cooperatives

opportunity: there is more capacity than is being produced and

purchased by japan. Instead forests are being slashed and burned to plant african palm in order to sell biofuel.

ecological DISASTER - gum naturally is an opportunity for sustainable maintenance and recuperation of megadiverse

wildlife structures, all the while supporting a local population through permaculture.

The Chico Zapote Tree

MORE

Sunday, May 12, 13

Opportunity: 

There is more capacity than is being produced and purchased by Japan. Instead forests are being slashed and burned to plant african palm in order to sell biofuel. An Ecological DISASTER

Gum naturally is an opportunity for sustainable maintenance and recuperation of megadiverse wildlife structures, all the while supporting a local population through permaculture.

The Chico Zapote Tree

Sunday, May 12, 13

One Bubble at a Time

Make Your Chewing Matter

Think Super-Bubble

Sunday, May 12, 13