Ecowise Be Green

ecowisesm

Be Green & Profitable

John Baeseman, P.E, EDPManager, Workflow SolutionsMay 18, 2009

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As awareness and concern over global warming becomes an increasingly significant issue around the world, socially responsible industries are closely examining their environmental responsibilities across the lifecycle of their products.

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In this quest to achieve environmental carbon-consciousness, Pitney Bowes can help your organization:

Realize your carbon footprints

Leverage applications

Improve processes, reduce your CO2 and cut costs

Understand customer behavior

Provide the right message, to the right customer, at the right time, in the right location

Meet corporate social responsibilities & compliances

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More than 80% of business processes are document based

CCM / DOCUMENT COMPOSTION /DOC1 SERIES 5

Living in a Document World…

Customer documents are the single most effective communication channel

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54%

of consumers have a higher opinion of mail that is printed on recycled paper75.7%

reduction in postage costs by turning three mailpieces into a single two-ounce mailing

Consolidate mailings -

Show me you care -

64.7%

80.9%

A seal of approval -

When less is more -

of consumers would choose companies based on their eco-friendly status

By the Percentages…

of consumers tend to do business with companies that reduce unwanted mail

Source: Javelin Strategy & Research

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American households receive nearly 700 tonsof bank statements annually

More than 75% of consumers continue to receive paper checking account statements

Source: Javelin Strategy & Research

By the Numbers…

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Forest management and harvesting

Transport to paper mill

Paper mill 23%

Transport paper to print facility

Creation of digital mailpiece

Digital storage

Print

Transport to inserter

Inserting

Transport to sorter

Sorting

Transport to post office

PS processing-origination

Intra postal transportation 14.5%

PS processing destination

PS facilities

Transport to final destination

End of life 24.1%

23%

14.5%

24.1%

Forest Management & Harvesting

1%

Transport to Paper Mill2%

Sorting2%

Print3%

Inserting1%

Transport to sorter1%

Transport to post office< 1%

PS Processing - Origination

3%

Intra-postal transportation

15%

PS Processing - Destination

3%

PS Facilities 9%

Transport to final destination

< 1%

End of Life24%

Transport to inserter< 1%

Digital storage9%

Creation of digital mailpiece

1%

Transport paper to print facility

4%

Paper Mill23%

CO2 Across the Mail Lifecycle…

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Life Cycle ComponentProcess Description

Baseline

Units

18.7 g / mailpiece

G CO2 per mailpiece

Total grams of CO2 / mailpiece 75.39 g

One million mailpieces per month 997 tons per year

Initiative

• Assess• Plan• Create• Validate• Brand

Corporate Mailstream Carbon Footprint…

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Optimize paper usage Leverage white space by reducing inserts and additional sheets Reduce costs by minimizing document types Leverage eco-friendly envelopes

Optimize paper sourcesSource inserts locallyLeverage lighter weight paper

Reduce transportation costs Reduce cost of paper Reduce postage

Replace inserts with on-serts

Focus: Paper

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Focus on distributed printing

Reduce transportation distance

Reduce transportation time

Provide digital sorting, aggregating and distributing

Reduce returned mail through address cleansing

Focus: Distributed Printing & Sorting

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Avoid duplications Minimize returned mail Consolidate same-household mail Leverage suppression lists

Leverage statement white spaceReduce document page count

Lightweight and cost effectiveDeliver effective communications

Replaces inserts with on-serts Reduces waste-mail

Focus: Customer Data Quality

Focus: Document Design

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Source: Javelin Strategy & Research

75% of consumers receive paper statements

43% of consumers are more likely to do business with companies they perceive to be green

22% of consumers are loyal to their banks due to green initiatives

60% of consumers who identified environmental impact as extremely important in purchasing and banking decisions are women

64% of consumers who identified that they are much less likely to be loyal to their bank because of its lack of environmental activities are men

Green report key findings…

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A SEAL OF APPROVAL

ASSESS

PLAN

CREATE

VALIDATE

BRAND

Evaluate and report on the eco-standing of a company’s mailstream

Provide a roadmap to improve a company’s eco-performance with a quantifiable carbon emission reduction plan

Implement the plan with associated products and processes that reduce the defined carbon emission as proposed

Validate and provides a certificate to the company for a specific eco-performance level

Permit a company to imprint endorsed program logos and messages on websites, brochures and presentations

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Thank You

Enjoy the show!