Ecosystem Innovation Model using Service Design Thinking

Service Design Thinking

A new approach to deliver:… effective collaboration… win-win opportunities… ways to combat threats … disruptive ideasso that you can discover ”what’s in it for me?” and innovate within the ecosystem.

1. Overall customer value proposition

2. Identify the actors

3. Understand the actors 4. Map the

ecosystem

5. Value and flow of information

6. Confirmation

Future state

Current state

FH Zentralschweiz

Do you find it …… complicated to understand the overall value proposition?… challenging to identify and understand the actors?… hard to describe the value and flow of information?… difficult to defend against new actors? … hard to create disruptive future systems?… complicated to manage change?

We use our own methodology …… to analyze the ecosystem in five simple steps to allow you to understand visually your challenges today and to provide a structured way to innovate with the ecosystem to build a better future state.

We are working on this problem for you …… and are looking for partners to test and refine our methodology.

We are a multidisciplinary team build on experience.Shaun West … lecturer for service innovation ([email protected])

Petra Müller-Csernetzky … lecturer for service design ([email protected])

Michael Huonder … master student ([email protected])

1. Overall customer value proposition

2. Identify the actors

3. Understand the actors 4. Map the

ecosystem

5. Value and flow of information

6. Confirmation

Future state

Current state

FH Zentralschweiz