Ecosystem for Telecom and IT Business in the Broadband World The Lesson for Broadband NGN Migration 邱邱邱 , Victor Chiu Vice President, Telecom Labs Chunghwa Telecom (CHT) E-mail: [email protected]
Ecosystem for Telecom and IT Business
in the Broadband World
The Lesson for Broadband NGN Migration
邱武志 , Victor Chiu Vice President, Telecom Labs
Chunghwa Telecom (CHT)E-mail: [email protected]
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Current Issues in Broadband Era
Bandwidth has been in place for years Fixed: ADSL, Cable Modem, and FTTB/FTTH Mobile: GPRS, CDMA, 3G and WiFi
ARPUs of fixed and Mobile are dropping rapidly Broadband investment is sort of a business without
real payoff How to leverage on partnerships for 3G and NGN adoption Regulator is not in place yet for broadband world Skype is free and not a hype! Value Added Services (VAS) are yet very shallow
- Fixed and Mobile revenues < 5% (e.g. Taiwan)
No strong VAS revenue growth, the telecom business will become a business of no future soon
Rev: CK Mao: VAS – Challenges and Visions
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Killer Applications Should be in “CITE”
VAS should be with C-I-T-E and in personal portal VAS = C-I-T-E
Communications (one way and both way, real and non-real time) Voice, IMS, SMS, e-mail, conferencing, surveillance, ..
Information Web search, news, download, e-learning, …
Transaction E-commerce (B2B, B2C, C2C, ..), banking, ordering, ..
Entertainment Gaming, video, music, sports, …
Color ring back tone is a VAS, but will be considered as an oasis in a desert
Rev: CK Mao: VAS – Challenges and Visions
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Cyberspace of VAS Redefinition of Cyberspace
Home Space, Work Space, Leisure Space Telecom and IT - ICT Three overlapping sub-spaces should be based on mobile for
seamless
An ecosystem including content owners, solution providers, aggregators, carriers and users should be formed in this cyberspace
Home SpaceHome SpaceWork SpaceWork Space
Leisure SpaceLeisure Space
Mobile SpaceMobile Space
Cyber Cyber SpaceSpace
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IMS and FMC come for VAS!
Carrier should help itselfCreate platform for Amazon Rain Forests rather than
Oases in Desert Open the platform for all VASPromise the marketing Ecosystem is in good health
content owners, solution providers, aggregators and the carriers
Rethink: the winner takes it all (or share with all) IMS (IP Multimedia Subsystem) is for VAS IMS-based FMC (Fixed Mobile Convergence) should
be an infrastructure for the healthy ecosystem
Rev: CK Mao: VAS – Challenges and Visions
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IMS Comes to the rescue for Providers IMS is from End User’s View Point
The explosion of IMSapplications increases revenue
APPLICATIONS AWARE
Converged effectincreases application value
Identity management allowsnew levels of personalization CONTROL
DEVICE AWARE
APPLICATIONS
ACCESS
END-USER AWARE
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Mobile WiMAX Vision
>Bandwidth intensive applications and services
>Naturedly born for VAS
>Highest bits at the lowest cost
>Spectrally efficient
>Smallest number of cell sites
Mobile WiMAX Delivers Multi-megabit Internet Everywhere
WiMAX is also coming for VAS
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Pirarucu, Arapaima gigas are the largest, exclusively fresh water fish in the world.
They have been found to reach a length of 15 ft/4m and can weigh up to
440lbs/200kg.
Freshwater fish in the waters of the Amazon River.
River in Amazon Forest
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An Oasis in Desert
月牙泉,敦煌,中国
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Sahara
Sahara
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Sahara
Brand Dubai – a new modem Amazona no Tax World Trade, Internet, Media, DoBuy, 85% foreigners and Academic City
Part II
1. VAS and the Mesh Ecosystem 2. Ex: A VAS handset of mobile banking ATM? 3. Successful factors for FMC4. Regulator decides who win(s)
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User Terminal
VAS and the Mesh Ecosystem
Traditional telecom service value chain Carrier-CPE-User
VAS/IMS era demands a brand new Mesh Ecosystem
User-based Cyberspace: (Home + Work + Leisure ) + Mobile
Personal Portal
Content Provision Service Provision
IMS-based Infrastructure (Fixed Mobile Convergence)
VAS (C-I-T-E)IMS
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Ex: A VAS handset for mobile banking ATM?
Who are the customers you are going to target at? (SP perspective)
How to find your customers who go e-banking frequently? Which banks are you going to partner with? Find specific handset vendors and bundle the handsets with your
system (including banks) Which mobile carrier are you going to subscribe? (customer’s view)
A big challenge for an ordinary customers Which model of the handset? Which bank? Then Which carrier?
A worldwide problem A specific handset, a specific bank, a specific carrier, platform, … User size is too small (subset of the subset of ..), both bank and
carrier just hesitate to do
No healthy ecosystem exists at all now! Banks and Mobile operators should be good friends
Rev: CK Mao: VAS – Challenges and Visions
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Regulator decides who win(s) ( 螳螂捕蟬 黄雀在後 獵人全看在眼裡 )
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Successful factors for FMC
Technology – standard Business Model - ecosystem New skill for players - training - Sales, engineering, operations,
administration, .. NGOSS for FMC – operations standard
EcosystemAnd more ….. that we don’t know yet
Thank you and
questions?