Economist Intelligence Unit Country Reports Industry Trends Viewswire Sezen Tan EIU TÜRKİYE TEMSİLCİSİ [email protected] EIU word.

Economist Intelligence Unit Country ReportsIndustry TrendsViewswire

Sezen TanEIU TÜRKİYE TEMSİLCİSİ

[email protected]

EIU

The world leader in global business analysis

March 2008

• Country analysis and forecasting

• Industry trends and market analysis

• Risk assessment

• Management strategies

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Who we are

The Economist Intelligence Unit is a full-service global research and advisory firm. For more than 60 years, we have delivered vital business intelligence to influential decision-makers around the world.

Our extensive global reach and unfettered independence make us the most trusted and valuable resource for international companies, financial institutions and government agencies.

A brand that business leaders trust

• Country analysis on 203 markets

• Industry trends in seven key sectors

• Financial and operational risk assessment

• Management strategies and best practice

We provide executives with business intelligence to make informed global decisions

We are the business-to-business arm of The Economist Group

Our kinship to The Economist

• Trusted

• Global

• Objective

• Accurate

• Relevant

• Influential

• Outspoken

We deliver…

High-tech High-touch

Custom research and

briefings

Electronic services and publications

Meetings and roundtables

Executive programmes

What sets us apart

• Unparalleled reputation for quality

• Objectivity and independence

• Comprehensive country coverage

• Proven forecasting track record

• Consistent and timely analysis

• Global network of analysts

• Global access to senior executives

Our products and services

We offer full service decision-support and practicefor your business

Analyse future trends

Assess risks

Develop plans

Benchmark strategies

Network with executives

Client

Custom research and

briefings

Executive meetings

Electronic services and publications

Executive programmes

Track developments

Get in touch with governments

Discuss issues with our analysts

We provide full decision support for global executives

Analyse world markets

Track latest developments

Assess business risks

Understand industry trends

Benchmark best practice

Conduct data and trend analysis

Country Report, Country Profile, Country Forecast,

Country Commerce, Country Finance

ViewsWire, FT News, Business newsletters

Risk Briefing, Country Risk Service, Risk Models

Industry Briefing, Industry Forecasts, World

Commodity Forecasts

Executive Briefing, White Papers

CountryData, Market Indicators & Forecasts,

WorldData, CityData, Worldwide Cost of Living,

World Investment Service

Electronic services and

publications

A road map to our custom research and presentation capabilities

Country analysisPolitical and economic analysis, and cross-country benchmarking.

Risk assessment Sovereign and operational risk management.

Market entry and sizingMarket entry strategies, market research, sizing and forecasting.

Strategic industry analysisIndustry benchmarking, pricing and trend analysis.

Economic modelling and forecastingData customisation and econometric analysis.

PresentationsIndependent and objective input for your in-house plannning sessions and strategy meetings

Custom research and briefings

We offer global networking and peer interchange

Regional peer groups

• Asia-Pacific

• Central and East Europe

• Middle East and Africa

• South East Asia

Country peer groups

• China

• Japan

• Russia

• Turkey

Executive programmes

Develop government contacts and network with functional and industry peers

Established in 1956, Economist Conferences is a leading provider of meetings for senior executives seeking insights into today’s most important business issues.

Executive Forums

2 – 3 hours

Intimate moderated discussions

Business Roundtables

1–2-day events

Conferences on industries, functions, regions and management issues

GovernmentRoundtables

1–2-day events

Executive summits with government leaders

Meetings and roundtables

Client

Custom research and

briefings

Meetings and roundtables

Electronic services and publications

Executive programmes

For example, if you are a consumer goods company looking to expand in China

Full service decision-support in practice

China Country Report,

Business China, China

Hand, China Forecasting

Service

Bespoke project on the

size of the market for

appliances in China

Beijing/Shanghai

Corporate Network

China manufacturing

and investment

roundtables

Our people and resources

We are headquartered in London with offices in more than 40 cities

We have an outstanding team of experts

• 130 full-time country specialists and economists

• Three quarters have advanced degrees

• Expertise in politics, economics, risk and industry

• Deep understanding of management issues

• Speak 25 languages

We have a network of 650 full-time and contributing analysts, covering more than 200 countries

North America 47

Latin America and Caribbean 54

Asia and Australasia 85

Eastern Europe 63

Sub-Saharan Africa 82

Middle East and North Africa 30

UK 258Western Europe 81

How we work together with The Economist

• Daniel Franklin, executive editor of The Economist and editor-in-chief of Economist.com, was formerly the editorial director of the Economist Intelligence Unit.

• The Economist’s editors speak at Economist Conference events.

• Editors and contributors from The Economist also work on Economist Intelligence Unit research.

• The Economist uses Economist Intelligence Unit databases.

Our methodology

Gather dependable information

• Use in-country analysts

• Select most timely, reliable data

• Conduct primary research

Qualitative and quantitative approach

• Apply global assumptions

• Use a variety of models

• Provide qualitative insight

Ensure quality

• Review of analysis by country experts

• Automated checks

• Final approval by regional heads

How we create reliable analysis and forecasts

Why we are better than other forecasters

• 650 analysts, each covering several countries

• A quantitative and qualitative approach

• Reliable sources of local data in 203 countries

• Sensitivity to geopolitical dynamics

• Independent view

• Ongoing assessment of global trends and events

• Over 60 years of experience

The Economist Intelligence Unit was more accurate than all other forecasters for Eastern Europe in 2001-06 (average)

Analysis based on mean absolute error for all countries that are forecast. Data sources: EBRD and Consensus Economics. Analysis by the Economist Intelligence Unit.

Competition Economist Intelligence Unit Our advantage

Global Insight 1.75 1.58 0.17

IMF 2.00 1.63 0.37

EBRD 1.66 1.49 0.17

Dun & Bradstreet 2.10 1.48 0.62

UN 1.73 1.58 0.15

William Davidson Institute 1.24 1.22 0.02

Vienna Institute 1.53 1.18 0.35

Kopint-Datorg 1.20 1.13 0.07

Institute for Economic Research 1.27 1.15 0.12

European Commission 1.46 1.17 0.29

CSFB 1.02 0.92 0.10

JP Morgan 0.91 0.79 0.12

OECD 1.02 0.67 0.35

Goldman Sachs 1.08 0.96 0.12

ING 1.01 0.97 0.04

Commerzbank 1.30 0.90 0.40

Successful geopolitical forecasts

As far back as December 2005, we drew attention to the possibility of clashes between China’s president, Hu Jintao, and the powerful Communist Party Secretary for Shanghai, Chen Liangyu. By the end of 2006, Mr Chen had been removed; the highest ranking politician to be dismissed for a decade.

Throughout 2006, Segolene Royal enjoyed a consistent lead in the opinion polls for the French presidential election over her main rival on the right, Nicolas Sarkozy. As a result, many commentators thought that France was set to elect its first female president. We were more sceptical and, in October 2006, argued that Mr Sarkozy was better placed to win the contest. In 2007 Mr Sarkozy was duly elected president.

While other analysts regarded the Bolivian president, Evo Morales, as an unrestrained radical, we accurately predicted the restraints on his room for manoeuvre. These included the difficulty he would face in nationalising the gas industry and in forcing through constitutional changes.

Our clients

Our client profile

Like The Economist, the Economist Intelligence Unit reaches an audience of decision-makers and opinion leaders.

Our client profile

Even Homer Simpson reads The Economist

We reach over one million decision-makers around the world

33% Europe

32% North America

22% Asia

7% South/Central America

6% Africa/Middle East

Source: Stingray Research, 2005 Data for EIU and EC combined

Our clients come from a cross-section of global organisations

Source: Stingray Research, 2005 Data for EIU and EC combined

31% Industrial

22% Financial

20% Government

17% Education

10% Professional

We provide analysis to senior executives and their staffs

C-level 24%

Business manager 34%

Analyst 42%

Source: Stingray Research, 2005 Data for EIU and EC combined

Finance and risk management

Strategy and R&D

Economics and research

Marketing and sales

General and international management

Knowledge management

Technology and operations

Legal, HR, administration

20%

16%

14%

14%

14%

8%

8%

6%

FunctionSeniority

Our customers are leaders in their fields

ABN AMROAccentureAIGAT&TAvayaBain & CompanyBank of AmericaBarclays BankBayerBearingPointBMWBoeingBoston Consulting GroupBritish American TobaccoCadbury-SchweppesCanonCitigroupCoca-ColaColgate PalmoliveCredit Suisse First BostonDaimler Chrysler

MichelinMicrosoft NestleNokiaNortelOraclePfizerPirelliPricewaterhouseCoopersProcter & GambleSAB MillerSamsungShellSonyToyotaUnileverVisaVodafoneVolkswagenWalt DisneyXerox

Daimler ChryslerDanoneDeloitteDeutsche BankErnst & YoungEuropean ParliamentFederal ExpressGeneral ElectricGlaxoSmithklineHarvard Business SchoolHewlett PackardHSBCIBMInseadIntelJohnson & JohnsonKPMGLinklatersLondon School of EconomicsMcKinsey & CompanyMerrill Lynch

What our clients say about the Economist Intelligence Unit

“The Economist Intelligence Unit provides faculty and students at NYU with an authoritative source of country information.”

Mary Jane Pavelcek, International

Business Library, New York University

“A constant feature in our business resources has been Country Reports. We find their research essential for forward planning.”

Charlotte Thell, Senior Economist, Oesterreichische Kontrollbank

“Our partnership with the Economist Intelligence Unit has given us a strong return on investment particularly in difficult economic times.”

Alfonso di Ianni, Senior Vice President, Oracle

“Express delivery of relevant information has facilitated our decision-making.”

Bengt Westergren, Senior Representative and President, AIG

The world leader in global business analysis