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The Economics of Social ComputingThe Economics of Social ComputingMaximizing ROI through Effective User AdoptionMaximizing ROI through Effective User Adoption
1. take a hard look at social computing initiatives: how information and content are created, and what technology platforms manage it all, and look at how much you are spending on those technology platforms
2. think more economically about how knowledge workers create and manage information, share their knowledge with others, how it’s secured, and how it’s retained.
3. focus on maximizing your Return on Investment on your social computing, collaboration & content management technologies through effective user adoption.
Information is your biggest competitive advantage!Information is your biggest competitive advantage!
Business & Technology ChallengesBusiness & Technology Challenges
• How do we better connect people to people and people to the right information at the right time when we generally rely on email as a collaboration tool?
• How do we work in this “flat world” with organizational and geographical boundaries both inside & outside the enterprise
• How do we efficiently manage interactions between distributed teams of knowledge workers and strategic partners?
• How can executives gain more visibility and transparency of project portfolios?
• How can we more effectively foster innovation, new product discovery & development, & reduce time to market?
“…..Convergence in lots of people’s language is still about the technology. The reality of convergence is that people no longer accept that they have to have different realities at home, in the office and while they are travelling – all requiring different equipment and having different capabilities. People want to work wherever they can work, get access to the information they need and deal with it…..”
Case Study: Global Chemicals CompanyCase Study: Global Chemicals Company
Background and Challenges:
• ~$1 billion in revenue, Offices in Europe, US, and South America, 15,000 employees worldwide at 70+ sites
• Spending millions of dollars in licensing & support to multiple technology vendors with multiple silos of information in Portals, SharePoint, eRoom, Documentum, Notes, Fileshares, and eMail, Instant Messaging
• Concerns about connecting people, overwhelming amount of information, increasing storage, security, compliance and records management
• Different service delivery processes on projects – each team acting like a different organization with not enough visibility into service quality or customer satisfaction
• And they’re investigating Web 2.0 technology like Jive
• Develop an Information Management Strategy following a more economic mindset focused on maximizing ROI of the technology investments.
• Create an IT Service around information workplace services: (email, web 2.0, collaboration, content, BPM, & RM).
• Centralize silos of information to leverage economies of scale and technical IT technical talent.
• Provide consulting to the business providing custom point solutions where needed and following a Six Sigma approach to streamline business processes.
• Consolidate technology platforms where possible, reduce TCO, better leverage IT skills, and use proven technology that scales to your organizational needs.