Economics of Growing Broadband Demand in Georgia

GROWING BROADBAND

Bill [email protected]

What are the Issues?

Residential Business

BROADBAND

SPEND

Median Household Income

Income Decline in the Educated

Percent Living in Poverty

0.0% - 11.6%

11.7% - 14.7%

14.8% - 18.0%

18.1% - 22.1%

22.2% - 51.2%

Persistent Poverty in

Rural Counties

With 1.2 Million children

in low-income families

Children Food Insecurity Rates

People with Less Income

… are not buying Broadband and Computers

Pineland Telecom Example

% Income is

Less than $30,000

81 - 100%

21 - 40%

41- 60%

61 - 80%

0 - 20%

DECADES OF INDUSTRIAL DECLINE

Some Things to Consider

In a Time of Accelerating Digital

Transformation & DisruptionTechnology

Rate of Change

Institution’s

Rate of Change

Digital Skills Gap

Is Growing

Declines in Productivity Cost

the U.S. $1.3 Trillion A Year

Skills Half Life with the

Rapid Pace of Change in Tech

1 Out of 10 Rate Themselves

As Proficient with the Digital

Tools They Use

Yearly Loss to the US Economy

Due to the Digital Skills Gap

Digital Skills are Required to Obtain the Benefits

Growth of

High Qualification

Jobs

Digital Skills are Required to:

Develop, Implement, Maintain

and Use

Our Workforce is Underutilized

Inactive

Unemployed

Part-time

Full-time

% Working population

by status, country 2013

850 Million people in Seven Countries are economically underutilized. 30-50% of the Working-age Population

Number of Underutilized

834M 1.1B 202M 139M 78M 54M 41M

381M 273M 77M 41M 37M 21M 17M

India China US Brazil Japan Ger. UK

While Online Talent Platforms Transform the Job Market

America’s Independent Workforce:

They Make an Impact

Earnings

17.7 Million in the U.S.

Growing to 25 Million in 2018

Spent $150B on Non-payroll expenses

Writing & Translation

Engineering & Manufacturing

Design & Multimedia

IT & Programming

Sales & Marketing

29%

29%

34%

61%

24%

Freelancers are in Demand

Digital Skills for Growing Freelance Workforce

Registered on Elance Freelance Marketplace U.S.

Registered Businesses: 1.1M

Registered Freelancers: 2M

H1 2012 H2 2012 H1 2013 H1 2014 H2 2014H2 2013

Application Hosting

Application Management

Software Application Development

Mobile Apps Build by Contractors

Software Custom Build

IT Application Sourcing

IT Strategy & other Services

Business and Government will invest $800B

to app-ify their business

95% of Business who’s Digital Marketing

Campaigns Fail are Due to a Lack of Strategy and

Knowledge

90% of MarketersReport Suffering fromA shortage of Digital Skills

1 in 5 MarketersHave the Digital Skills

They would require ofAn entry level candidate

8% of companiesFeel they are strong

Across all areas ofDigital Marketing

Hiring Managers can’t find

qualified “cloud=skilled”

candidates

57% are Concerned about current staff skills with cloud

61% are Concerned about availability in the job marketplace

53% Lack of appropriate training

54% Lack of experience

53% Lack of relevant certification

The Number of IOT Developers 2014-2020

300K

813K

1.5M

2.2M

2.8M

3.5M

4.5M

2014 2015 2016 2017 2018 2019 2020

Digital Skills are not just for

technology jobs

Facebook Ads

Linking from

Company website

Twitter

E-Mail marketing

Print Advertising

Direct Mail

Google Ads

The SolutionK+E=S

Knowledge + Experience = Skills

Income

People Want to Improve

But Need Help to Know How

The Broadband Industry is Uniquely Positioned…

to Lead, Influence and Impact

Support Technology Training

Support Makerspaces “Digital Learning Centers”

Industry can Invest in Digital Skill Development:

Programs: Bootcamps, Academies, Makerspaces

Policy and Legislation: Workforce, Digital Education

Organize Locally to Obtain Funds: State, Federal and Other

One Company

Or Industry

Local

Resources

State

Resources

Federal

Resources

Align Your Resources for Multiplier Effect

Policy

Legislation

Digital Skills

How People, Knowledge and Digital Skills

Revitalizes A Small Town