1 ECONOMIC UPDATE (Northeast Alabama Regional Economic Indicators) March 2019 Center for Economic Development and Business Research School of Business and Industry Jacksonville State University 700 Pelham Road North Jacksonville, Alabama 36265 Phone: 256-782-5324 Website: jsu.edu/ced
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ECONOMIC UPDATE - JSU 2019 - Use this one.pdf · ECONOMIC UPDATE (Northeast Alabama Regional Economic Indicators) March 2019 Center for Economic Development and Business Research
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*Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
Region County Oneonta
High Apr-18 Jun-18 Jun-18
Low Feb-18 Mar-18 Feb-18
Trend 1.65% 4.00% 1.34%
Volatility Lower Moderate Moderate
Trend -2.30% 0.90% 1.20%
Volatility Moderate Moderate Moderate
Change
Tax Collection Summary: Sales Tax
Blount County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Source: ADOR (Jacksonville and Oxford); City of Anniston (Anniston); and RDS (Calhoun County)
*Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
Region County Anniston Jacksonville Oxford
High Apr-18 Apr-18 Jan-18 May-18 Mar-18
Low Feb-18 Feb-18 Feb-18 Jan-18 Feb-18
Trend 1.65% 0.23% 0.94% 2.18% 2.04%
Volatility Lower Lower Moderate Lower Moderate
Trend -2.30% -2.07% -0.99% 1.32% 4.77%
Volatility Moderate Moderate Moderate Lower Lower
Change
Tax Collection Summary: Sales Tax
Calhoun County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to less than 100 percent; and “Lower” as less
than 40 percent.
23
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Sale
s Ta
x
Sale
s Ta
x
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Centre $156,222 $124,475 $133,968 $158,236 $143,543 $161,731
County $464,106 $431,208 $429,129 $516,693 $468,958 $509,125
Source: RDS (Centre and Cherokee County) *Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
Region County Centre
High Apr-18 Apr-18 Jun-18
Low Feb-18 Mar-18 Feb-18
Trend 1.65% 2.61% 2.22%
Volatility Lower Lower Moderate
Trend -2.30% -0.74% 1.10%
Volatility Moderate Moderate Moderate
Change
Tax Collection Summary: Sales Tax
Cherokee County
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Reference Period: Jan 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Source: ADOR (Ashland) and RDS (Clay County and Lineville)
*Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
Region County Ashland Lineville
High Apr-18 Apr-18 Mar-18 Apr-18
Low Feb-18 Jan-18 Jan-18 Jan-18
Trend 1.65% 2.06% 3.63% 1.15%
Volatility Lower Lower Moderate Lower
Trend -2.30% -2.51% 5.52% -3.30%
Volatility Moderate Lower Moderate Lower
Change
Tax Collection Summary: Sales Tax
Clay County
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Reference Period: Jan 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
*Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
Region County Heflin
High Apr-18 Feb-18 Feb-18
Low Feb-18 Jan-18 Jan-18
Trend 1.65% 2.09% 4.12%
Volatility Lower Higher Moderate
Trend -2.30% 2.05% 2.63%
Volatility Moderate Lower Lower
Change
Tax Collection Summary: Sales Tax
Cleburne County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
26
$0
$4,250
$8,500
$12,750
$17,000
$21,250
$25,500
$0
$150,000
$300,000
$450,000
$600,000
$750,000
$900,000
$1,050,000
$1,200,000
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Sale
s Ta
x -M
ento
ne
Sale
s Ta
x -O
ther
Ent
itie
s
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Fort Payne $857,543 $898,508 $1,088,733 $985,876 $1,087,391 $1,100,970
Source: ADOR (Fort Payne); DeKalb County (DeKalb); and RDS (Mentone)
*Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
“Other Entities” consist of Fort Payne, County, and Region.
Region County Fort Payne Mentone
High Apr-18 Jan-18 Jun-18 Jun-18
Low Feb-18 Mar-18 Jan-18 May-18
Trend 1.65% 0.72% 5.04% 2.72%
Volatility Lower Moderate Moderate Moderate
Trend -2.30% 0.36% 5.68% 19.56%
Volatility Moderate Moderate Lower Moderate
Change
Reference Period: May 18 - Jun 18
DeKalb County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Tax Collection Summary: Sales Tax
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to less than 100 percent; and “Lower” as less
County $100,188 $95,819 $91,774 $103,756 $107,189 $115,561
Marshall County
Albertville Guntersville Region* County
Source: RDS (Albertville, Guntersville, and Marshall County)
*Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
Region County Albertville Guntersville
High Apr-18 Jun-18 Jan-18 Jun-18
Low Feb-18 Mar-18 Feb-18 Mar-18
Trend 1.65% 3.41% 0.16% 2.89%
Volatility Lower Lower Moderate Moderate
Trend -2.30% 5.54% -2.75% 2.70%
Volatility Moderate Lower Moderate Moderate
Change
Marshall County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Tax Collection Summary: Sales Tax
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Source: ADOR (Randolph County) and RDS (Roanoke and Wedowee)
*Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
Region County Roanoke Wedowee
High Apr-18 May-18 Apr-18 Jun-18
Low Feb-18 Feb-18 Mar-18 Mar-18
Trend 1.65% 4.85% 0.83% 3.78%
Volatility Lower Moderate Lower Moderate
Trend -2.30% 2.04% -1.35% 1.67%
Volatility Moderate Lower Moderate Moderate
Change
Reference Period: Apr 18 - Jun 18
Reference Period: Jan 18 - Jun 18
Reference Period: May 18 - Jun 18
Tax Collection Summary: Sales Tax
Randolph County
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
30
$0
$250,000
$500,000
$750,000
$1,000,000
$1,250,000
$1,500,000
$800,000
$900,000
$1,000,000
$1,100,000
$1,200,000
$1,300,000
$1,400,000
$1,500,000
$1,600,000
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Sale
Tax
-M
oody
& R
egio
n
Sale
s Ta
x -O
ther
Ent
itie
s
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Pell City $957,942 $1,526,885 $1,525,052 $1,503,835 $1,504,515 $1,456,043
Source: ADOR (Moody); City of Pell City (Pell City); and St. Clair County (St. Clair) *Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included.
“Other Entities” consist of Pell City, County, and Region.
Region County Moody Pell City
High Apr-18 Jan-18 Mar-18 Feb-18
Low Feb-18 Feb-18 Feb-18 Jan-18
Trend 1.65% -0.01% 2.65% 5.99%
Volatility Lower Moderate Lower Higher
Trend -2.30% -1.38% -2.02% -1.60%
Volatility Moderate Moderate Lower Lower
Change
Tax Collection Summary: Sales Tax
St. Clair County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Source: ADOR (Lincoln, Sylacauga, and Talladega County) and City of Talladega (Talladega)
*Region data represent an average of county sales tax collected for the eleven counties analyzed. To compare county trends and standardize averages,
city or other county jurisdiction data are not included. Talladega sales tax data not provided for April 2018 – June 2018; values are represented as N/A.
Region County Lincoln Sylacauga Talladega
High Apr-18 Apr-18 Mar-18 Mar-18 Jan-18
Low Feb-18 Jan-18 Jan-18 Jan-18 Feb-18
Trend 1.65% 5.50% 3.44% 2.31% N/A
Volatility Lower Moderate Lower Moderate N/A
Trend -2.30% -11.95% -1.84% -4.36% N/A
Volatility Moderate Moderate Lower Lower N/A
Change N/A
Talladega County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Tax Collection Summary: Sales Tax
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to less than 100 percent; and “Lower” as less
than 40 percent. Talladega sales tax data not provided for April 2018 – June 2018.
32
$150,000,000
$160,000,000
$170,000,000
$180,000,000
$190,000,000
$200,000,000
$210,000,000
$220,000,000
$2,500,000
$3,750,000
$5,000,000
$6,250,000
$7,500,000
$8,750,000
$10,000,000
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Stat
e Sa
les T
ax
Regi
on S
ales
Tax
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Region Sales Tax* $6,574,613 $5,934,801 $6,069,489 $7,138,465 $6,409,178 $6,813,651
State Sales Tax $162,019,013 $182,644,478 $212,693,172 $188,250,743 $203,510,749 $202,780,432
Region & State
Region Sales Tax* State Sales Tax
Source: ADOR; RDS; and Self-Collecting Cities/Counties
*Region Sales Tax is a summation of each individual county sales tax collected within the eleven-county region. This measure does not contain city or
other jurisdictional data for the county.
Region State
High Apr-18 Mar-18
Low Feb-18 Jan-18
Trend 1.65% 3.86%
Volatility Lower Moderate
Trend -2.30% 3.79%
Volatility Moderate Lower
Change
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Tax Collection Summary: Sales Tax
Region & State
Reference Period: Jan 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
33
Lodging Tax
Lodging tax data are provided and analyzed for a six-month reference period of January 2018 through
June 2018 for each county and selected city(s). Region data are offered relative to each county and as a
comparison to state data on the final chart. Lodging tax collection is analyzed as follows: monthly high and low
values are identified within the entire six-month reference period for the region and each local variable, county
and selected city(s) within the county; trend in increases or decreases and volatility for each variable across the
entire reference period and the most recent three months; and directional changes from prior month to most
recent month reported. Trend values reflect rate of change of lodging tax collection within each respective
reporting period. Volatility indicates the extent of lodging stability and is expressed as an annualized standard
deviation of monthly variances in collection. Higher lodging tax collection volatility denotes a higher variation in
the level of lodging activity, while moderate and lower levels of volatility suggest less fluctuation. Trend values
and volatility offer strong measures of relative comparison.
The relationship between lodging taxes collected and economic activity is positive; that is, a stronger
economy produces a higher need for lodging and thus more taxes are collected. Some counties may have more
need for lodging and some less, but the trend within the county reflects the directional strength of the economic
activity for that county. A strong basis for including lodging taxes in this publication is as a measure of tourism
activity. Seasonal effects will occur with this variable, especially for counties that are destination driven for
tourists at various times of the year.
Lodging taxes are collected for selected cities within each county of the coverage area (Blount, Calhoun,
Cherokee, Clay, Cleburne, DeKalb, Etowah, Marshall, Randolph, St. Clair, and Talladega counties) and averaged
for each county. Region and state cross sectional and time series comparisons provide further insight into
relative economic activity. Sources of data are respective county and city administrations in addition to the
Alabama Department of Revenue (ADOR) and Revenue Discovery Systems (RDS).
Lodging tax data are reported independently for each city, county, and state. Data for each selected city
in a county do not reflect all cities within that county, but rather a representative sample. County lodging tax
data consist of that portion of lodging taxes remitted to the county. These taxes are not a summation of selected
city lodging taxes but are rather a separate measure of lodging tax revenue. Region lodging taxes represent an
average of county lodging taxes within the reference area. We do not include city or other jurisdictional entities
in order to standardize an average that would apply to each county in the area of analysis. Our analysis does
not include all cities in each county, but rather selected city(s). Therefore, a more accurate depiction of region
economic activity is an average of county lodging tax data, which applies to each county.
We are reliant upon various sources to supply lodging tax data. A database of current lodging tax data
is not available to access. There is also a lag associated with payment and reporting of this economic indicator
that could affect the availability of the data for some reference months.
*Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
Region County Oneonta
High Jun-18 N/A Apr-18
Low Jan-18 N/A Feb-18
Trend 15.81% N/A 11.53%
Volatility Moderate N/A Higher
Trend 4.10% N/A -2.07%
Volatility Moderate N/A Lower
Change N/A
Reference Period: Jan 18 - Jun 18
Reference Period: May 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Tax Collection Summary: Lodging Tax
Blount County
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent. With lodging tax not collected, summary analysis not available for Blount County; values
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to less than 100 percent; and “Lower” as less
than 40 percent.
36
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Lodg
ing
Tax
Lodg
ing
Tax
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Centre $1,694 $594 $2,003 $1,796 $1,506 $1,347
County $3,411 $3,111 $6,196 $10,887 $9,619 $10,697
Source: RDS (Centre and Cherokee County) *Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
Region County Centre
High Jun-18 Apr-18 Mar-18
Low Jan-18 Feb-18 Feb-18
Trend 15.81% 31.80% 4.49%
Volatility Moderate Higher Higher
Trend 4.10% -0.88% -13.40%
Volatility Moderate Higher Lower
Change
Cherokee County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Tax Collection Summary: Lodging Tax
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Source: ADOR (Ashland) and RDS (Clay County and Lineville)
*Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
Ashland and Clay County do not collect lodging tax. Values are represented as N/A.
Region County Ashland Lineville
High Jun-18 N/A N/A Apr-18
Low Jan-18 N/A N/A Feb-18
Trend 15.81% N/A N/A N/A
Volatility Moderate N/A N/A N/A
Trend 4.10% N/A N/A N/A
Volatility Moderate N/A N/A N/A
Change N/A N/A
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Tax Collection Summary: Lodging Tax
Clay County
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent. With lodging tax not collected, summary analysis not available for Ashland and Clay County;
values expressed as N/A. Irregular data collection for Lineville are represented as N/A.
*Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
Region County Heflin
High Jun-18 Jun-18 Feb-18
Low Jan-18 Jan-18 Jan-18
Trend 15.81% 17.99% N/A
Volatility Moderate Higher N/A
Trend 4.10% 22.06% 5.52%
Volatility Moderate Lower Moderate
Change
Cleburne County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Tax Collection Summary: Lodging Tax
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
39
$0
$7,500
$15,000
$22,500
$30,000
$37,500
$45,000
$52,500
$0
$7,500
$15,000
$22,500
$30,000
$37,500
$45,000
$52,500
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Lodg
ing
Tax
Lodg
ing
Tax
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Fort Payne $26,413 $25,790 $38,029 $39,122 $48,014 $51,398
Source: ADOR (Fort Payne); DeKalb County (DeKalb); and RDS (Mentone)
*Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
Region County Fort Payne Mentone
High Jun-18 Jun-18 Jun-18 Jun-18
Low Jan-18 Feb-18 Feb-18 Feb-18
Trend 15.81% 11.37% 16.09% 6.65%
Volatility Moderate Moderate Moderate Higher
Trend 4.10% 9.93% 14.62% 0.96%
Volatility Moderate Moderate Lower Higher
Change
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
DeKalb County
Tax Collection Summary: Lodging Tax
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Source: ADOR (Rainbow City); City of Glencoe (Glencoe); and RDS (Etowah County and Gadsden) *Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
Glencoe and Rainbow City do not collect lodging tax. Values are represented as N/A.
Region County Gadsden Glencoe Rainbow City
High Jun-18 Jun-18 Jun-18 N/A N/A
Low Jan-18 Feb-18 Feb-18 N/A N/A
Trend 15.81% 11.51% 11.33% N/A N/A
Volatility Moderate Moderate Moderate N/A N/A
Trend 4.10% 2.55% 2.77% N/A N/A
Volatility Moderate Moderate Moderate N/A N/A
Change N/A N/A
Tax Collection Summary: Lodging Tax
Etowah County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to less than 100 percent; and “Lower” as less
than 40 percent. With lodging tax not collected, summary analysis not available for Glencoe and Rainbow City; values expressed as N/A.
Source: RDS (Albertville, Guntersville, and Marshall County)
*Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
“Other Entities” consist of Albertville, County, and Region.
Region County Albertville Guntersville
High Jun-18 Jun-18 Jun-18 Jun-18
Low Jan-18 Jan-18 Jan-18 Jan-18
Trend 15.81% 25.47% 10.97% 29.07%
Volatility Moderate Higher Lower Higher
Trend 4.10% 7.19% 4.35% 11.90%
Volatility Moderate Higher Lower Higher
Change
Tax Collection Summary: Lodging Tax
Marshall County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Source: ADOR (Randolph County) and RDS (Roanoke and Wedowee)
*Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
Wedowee does not collect lodging tax. Values are represented as N/A.
Region County Roanoke Wedowee
High Jun-18 Jun-18 May-18 N/A
Low Jan-18 Feb-18 Mar-18 N/A
Trend 15.81% 11.94% 1.18% N/A
Volatility Moderate Moderate Moderate N/A
Trend 4.10% 19.80% -6.53% N/A
Volatility Moderate Moderate Moderate N/A
Change N/A
Reference Period: May 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Reference Period: Jan 18 - Jun 18
Tax Collection Summary: Lodging Tax
Randolph County
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent. With lodging tax not collected, summary analysis not available for Wedowee; values expressed
as N/A.
43
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Lodg
ing
Tax
Lodg
ing
Tax
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Pell City $7,286 $37,955 $29,517 $35,927 $31,252 $32,891
Source: ADOR (Moody); City of Pell City (Pell City); and St. Clair County (St. Clair)
*Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons.
“Other Entities” consist of Pell City, County, and Region.
Region County Moody Pell City
High Jun-18 May-18 Apr-18 Feb-18
Low Jan-18 Mar-18 Feb-18 Jan-18
Trend 15.81% 12.67% 10.09% 22.66%
Volatility Moderate Higher Moderate Higher
Trend 4.10% -9.72% -1.35% -4.32%
Volatility Moderate Higher Moderate Moderate
Change
Reference Period: May 18 - Jun 18
Tax Collection Summary: Lodging Tax
St. Clair County
Reference Period: Jan 18 - Jun 18
Reference Period: Apr 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
less than 100 percent; and “Lower” as less than 40 percent.
Source: ADOR (Lincoln, Sylacauga, and Talladega County) and City of Talladega (Talladega)
*Region data represent average lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in
calculation. Analysis does not include city or other jurisdictional data to standardize county trend comparisons. Talladega lodging tax data not provided
for April 2018 – June 2018; values are represented as N/A.
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to less than 100 percent; and “Lower” as less
than 40 percent. Talladega lodging tax data not provided for April 2018 – June 2018; values are represented as N/A.
45
$0
$1,500,000
$3,000,000
$4,500,000
$6,000,000
$7,500,000
$9,000,000
$10,500,000
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Sta
te L
od
gin
g T
ax
Re
gio
n L
od
gin
g T
ax
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
Region Lodging Tax* $73,096 $82,589 $88,329 $131,717 $131,377 $142,743
State Lodging Tax $3,928,839 $4,701,351 $6,661,002 $6,251,517 $7,002,867 $9,466,804
Region & State
Region Lodging Tax* State Lodging Tax
Source: ADOR; RDS; and Self-Collecting Cities/Counties
*Region data represent lodging tax collection for nine counties; Blount and Clay County do not collect lodging tax and are not included in calculation.
This measure does not contain city or other jurisdictional data for the county.
Region State
High Jun-18 Jun-18
Low Jan-18 Jan-18
Trend 15.81% 17.11%
Volatility Moderate Moderate
Trend 4.10% 23.06%
Volatility Moderate Moderate
Change
Reference Period: Apr 18 - Jun 18
Reference Period: May 18 - Jun 18
Tax Collection Summary: Lodging Tax
Region & State
Reference Period: Jan 18 - Jun 18
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do
not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each
variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 100 percent; “Moderate” as 40 percent to
100 percent; and “Lower” as less than or equal to 40 percent.
46
Housing- Average Home Price
For the reference period of September 2018 through February 2019, this analysis considers the average
home price by county (Blount, Calhoun, Cherokee, Clay, Cleburne, DeKalb, Etowah, Marshall, Randolph, St. Clair,
and Talladega counties) in relation to the region average consisting of each county, and the number of homes
for sale. Comparison within these three categories offers insight into the relative strength of the housing market
on the local level compared to the state. Average home price by county and region and number of homes for
sale are analyzed as follows: monthly high and low values are identified within the entire six month reference
period; trend increases or decreases and volatility for each variable across the entire reference period and the
most recent three months; directional changes from prior month to most recent month reported; and home
price averages by county and region for the most recent month of the reporting period, including the number
of homes for sale.
Trend values reflect rate of change within each respective reporting period. Volatility indicates the
extent that home prices and number for sale are relatively stable and is expressed as an annualized standard
deviation of monthly variances. Higher home price volatility denotes a higher variation in pricing as a result of
market conditions, while moderate and lower levels of volatility suggest less fluctuation. Trend values and
volatility offer strong measures of relative comparison.
Higher average home prices are positively related to economic conditions for that geographic area.
Higher demand for housing typically reflects a stronger labor market and general economic conditions and has
an upward push on home prices. Supply of homes will usually increase under these conditions and have some
effect on limiting home price increases. The number of houses for sale is also included in the analysis. Higher
numbers of houses for sale (both new and existing homes) are generally inversely related to housing market
and economic conditions, especially if the trend in sold prices is negative.
The housing sector of the economy is an important barometer of economic conditions. Owning a home
has traditionally been a personal goal for most Americans and represents a component of personal economic
success. Economic conditions within communities are a driver of supply and demand within the housing market.
Home value may be measured by average home prices or average sales prices. The former represents the
market value of existing homes, while the latter indicates average price received for recently sold new or existing
homes.
Slower economic conditions dampen demand for homes and inventory of homes for sale builds as less
demand for housing manifests. A higher inventory of houses for sale suggests that home prices are either too
high, employee migration into or away from an area has slowed, or demand has otherwise decreased. The
variable may also reflect a higher supply of homes by investors, but this effect would tend to be smaller than
demand for housing.
47
420
430
440
450
460
470
480
490
500
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
Blount County
Blount County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Jan-19 Nov-18 Jan-19
Low Feb-19 Feb-19 Feb-19
Trend -2.28% -1.19% -2.52%
Volatility Moderate Lower Moderate
Trend -8.51% -4.01% -8.75%
Volatility Higher Lower Higher
Change
Values 142,200$ 445 136,636$
Housing Summary: Average Home Price (AHP)
Blount County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
48
780
800
820
840
860
880
900
920
940
960
$100,000
$110,000
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
Calhoun County
Calhoun County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Jan-19 Sep-18 Jan-19
Low Feb-19 Jan-19 Feb-19
Trend -1.58% -2.21% -2.52%
Volatility Moderate Lower Moderate
Trend -7.74% -0.75% -8.75%
Volatility Higher Lower Higher
Change
Values 114,900$ 859 136,636$
Housing Summary: Average Home Price (AHP)
Calhoun County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
49
420
440
460
480
500
520
540
560
580
$100,000
$115,000
$130,000
$145,000
$160,000
$175,000
$190,000
$205,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
Cherokee County
Cherokee County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Sep-18 Sep-18 Jan-19
Low Feb-19 Feb-19 Feb-19
Trend -8.18% -3.18% -2.52%
Volatility Higher Lower Moderate
Trend -16.33% -5.21% -8.75%
Volatility Higher Moderate Higher
Change
Values 112,000$ 478 136,636$
Housing Summary: Average Home Price (AHP)
Cherokee County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
50
100
105
110
115
120
125
130
135
140
145
150
$100,000
$110,000
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
Clay County
Clay County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Jan-19 Oct-18 Jan-19
Low Sep-18 Dec-18 Feb-19
Trend 2.59% -2.15% -2.52%
Volatility Higher Lower Moderate
Trend 0.19% 1.59% -8.75%
Volatility Higher Lower Higher
Change
Values 130,000$ 129 136,636$
Housing Summary: Average Home Price (AHP)
Clay County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
51
88
93
98
103
108
113
118
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
$180,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
Cleburne County
Cleburne County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Oct-18 Sep-18 Jan-19
Low Feb-19 Feb-19 Feb-19
Trend -3.27% -2.75% -2.52%
Volatility Higher Lower Moderate
Trend -2.66% -5.72% -8.75%
Volatility Lower Lower Higher
Change
Values 148,300$ 96 136,636$
Housing Summary: Average Home Price (AHP)
Cleburne County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
52
450
465
480
495
510
525
540
555
570
585
600
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
DeKalb County
DeKalb County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Sep-18 Sep-18 Jan-19
Low Feb-19 Feb-19 Feb-19
Trend -1.09% -3.16% -2.52%
Volatility Lower Lower Moderate
Trend -4.05% -4.62% -8.75%
Volatility Lower Lower Higher
Change
Values 138,000$ 504 136,636$
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Home Price (AHP)
DeKalb County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
53
750
775
800
825
850
875
900
925
950
975
1,000
$120,000
$125,000
$130,000
$135,000
$140,000
$145,000
$150,000
$155,000
$160,000
$165,000
$170,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
Etowah County
Etowah County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Sep-18 Nov-18 Jan-19
Low Feb-19 Jan-19 Feb-19
Trend -2.32% -3.22% -2.52%
Volatility Lower Moderate Moderate
Trend -6.91% -3.57% -8.75%
Volatility Lower Moderate Higher
Change
Values 129,900$ 835 136,636$
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Home Price (AHP)
Etowah County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
54
900
950
1,000
1,050
1,100
1,150
$125,000
$130,000
$135,000
$140,000
$145,000
$150,000
$155,000
$160,000
$165,000
$170,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
Marshall County
Marshall County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
Note: Data not available for Marshall County in September 2018.
County AHP # For Sale Region AHP
High Jan-19 Sep-18 Jan-19
Low Feb-19 Dec-18 Feb-19
Trend N/A -1.79% -2.52%
Volatility N/A Moderate Moderate
Trend -3.06% 4.45% -8.75%
Volatility Lower Lower Higher
Change
Values 149,900$ 1,091 136,636$
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Home Price (AHP)
Marshall County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent. County data is not available for September 2018.
With limited data availability across the reference periods, monthly county averages may be subject to high volatility and prohibit accurate
comparisons.
55
820
840
860
880
900
920
940
960
$90,000
$110,000
$130,000
$150,000
$170,000
$190,000
$210,000
$230,000
$250,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
Randolph County
Randolph County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Jan-19 Sep-18 Jan-19
Low Feb-19 Jan-19 Feb-19
Trend -1.99% -2.46% -2.52%
Volatility Higher Lower Moderate
Trend -21.19% -1.62% -8.75%
Volatility Higher Lower Higher
Change
Values 149,000$ 844 136,636$
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Home Price (AHP)
Randolph County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
56
1,000
1,020
1,040
1,060
1,080
1,100
1,120
1,140
1,160
1,180
1,200
$130,000
$140,000
$150,000
$160,000
$170,000
$180,000
$190,000
$200,000
$210,000
$220,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ce (
AH
P)
St. Clair County
St. Clair County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Sep-18 Sep-18 Jan-19
Low Feb-19 Jan-19 Feb-19
Trend -2.85% -2.38% -2.52%
Volatility Moderate Moderate Moderate
Trend -8.99% 0.88% -8.75%
Volatility Higher Higher Higher
Change
Values 169,800$ 1,099 136,636$
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Home Price (AHP)
St. Clair County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
57
640
650
660
670
680
690
700
710
720
730
740
750
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
# F
or
Sale
in C
ou
nty
Ave
rage
Ho
me
Pri
ces
(AH
P)
Talladega County
Talladega County AHP Region AHP* # For Sale in County
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region.
County AHP # For Sale Region AHP
High Oct-18 Sep-18 Jan-19
Low Feb-19 Jan-19 Feb-19
Trend -5.15% -1.85% -2.52%
Volatility Moderate Lower Moderate
Trend -10.90% -1.35% -8.75%
Volatility Moderate Lower Higher
Change
Values 119,000$ 691 136,636$
Housing Summary: Average Home Price (AHP)
Talladega County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
58
575
600
625
650
675
700
725
$80,000
$95,000
$110,000
$125,000
$140,000
$155,000
$170,000
$185,000
$200,000
$215,000
$230,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
# F
or
Sale
in R
egi
on
Ave
rage
Ho
me
Pri
ce (
AH
P)
Region Average vs. State Average
Region AHP* State AHP Average # For Sale in Region
Source: www.realtor.com
*Region average represents the average home price across all eleven counties within the region that is compared in this analysis to state
average.
Region AHP # For Sale State AHP
High Jan-19 Sep-18 Feb-19
Low Feb-19 Jan-19 Sep-18
Trend -2.52% -2.37% 1.58%
Volatility Moderate Lower Lower
Trend -8.75% -1.13% 0.16%
Volatility Higher Lower Lower
Change
Values 136,636$ 643 212,700$
Housing Summary: Average Home Price (AHP)
Region vs. State
Reference Period: Feb 19
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
59
Housing- Average Sold Price
For the reference period of September 2018 through February 2019, this housing analysis considers the
average sold price by county (Blount, Calhoun, Cherokee, Clay, Cleburne, DeKalb, Etowah, Marshall, Randolph,
St. Clair, and Talladega counties) in relation to the region average consisting of each county. Comparison offers
insight into the relative strength of the housing market on the local level compared to the state. Average sold
price by county and region is analyzed as follows: monthly high and low values are identified within the entire
six-month reference period; trend increases or decreases and volatility for each variable across the entire
reference period and the most recent three months; directional changes from prior month to most recent
month reported; and sold price averages by county and region for the most recent month of the reporting
period.
Trend values reflect rate of change within each respective reporting period. Volatility indicates the
extent that average sold prices of homes are relatively stable and is expressed as an annualized standard
deviation of monthly variances. Higher average sold price volatility denotes a higher variation in pricing because
of market conditions, while moderate and lower levels of volatility suggest less fluctuation.
Home value may be measured by average home price or average sold price. The former represents the
market value of existing homes, while the latter indicates average price received for recently sold new or existing
homes. The housing sector of the economy is an important barometer of economic conditions. Owning a home
has traditionally been a personal goal for most Americans and represents a component of personal economic
success. Economic conditions within communities are a driver of supply and demand within the housing market
and reflect that to the extent that individuals are entering or leaving an area, or from existing residents seeking
another home that is typically of greater value.
Higher average sold prices are positively related to economic conditions for that geographic area. Higher
demand for housing typically reflects a stronger labor market and general economic conditions and has an
upward push on home prices. Supply of homes will usually also increase under these conditions as more listings
for sale have some effect on limiting home price increases. Increases in average sold prices parallel a stronger
economy and more demand for housing in that geographic area. If average sold prices are decreasing,
conversely, this suggests that sellers are reducing prices to sell the home or that tepid housing market conditions
reflect weak demand.
Considering changes in housing data within three distinct reference periods of six months, three months,
and one month isolates various points in time that might otherwise lead to erroneous conclusions because of
seasonal variations. While both the trend changes in average sold price and volatility of those prices support
housing market strength or weakness, relative comparisons must consider the size of the base from which the
averages are generated. Data are not available for the number of houses sold, but a more vibrant housing
market is positively correlated with higher levels of analysis validity.
60
$125,000
$135,000
$145,000
$155,000
$165,000
$175,000
$185,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Blount County
Blount County ASP Region ASP*
Source: www.realtor.com
*Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Oct-18 Jan-19
Low Feb-19 Feb-19
Trend -3.04% -1.38%
Volatility Higher Moderate
Trend -2.70% -4.13%
Volatility Higher Higher
Change
Values 143,900$ 133,156$
Housing Summary: Average Sold Price (ASP)
Blount County
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
61
$115,000
$120,000
$125,000
$130,000
$135,000
$140,000
$145,000
$150,000
$155,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Calhoun County
Calhoun County ASP Region ASP*
Source: www.realtor.com
*Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Jan-19 Jan-19
Low Sep-18 Feb-19
Trend 2.16% -1.38%
Volatility Moderate Moderate
Trend 1.28% -4.13%
Volatility Higher Higher
Change
Values 139,500$ 133,156$
Reference Period: Dec 18 - Feb 19
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Housing Summary: Average Sold Price (ASP)
Calhoun County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
62
$65,000
$75,000
$85,000
$95,000
$105,000
$115,000
$125,000
$135,000
$145,000
$155,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Cherokee County
Cherokee County ASP Region ASP*
Source: www.realtor.com
*Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Jan-19 Jan-19
Low Dec-18 Feb-19
Trend 2.54% -1.38%
Volatility Higher Moderate
Trend 21.74% -4.13%
Volatility Higher Higher
Change
Values 124,500$ 133,156$
Housing Summary: Average Sold Price (ASP)
Cherokee County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
63
$55,000
$70,000
$85,000
$100,000
$115,000
$130,000
$145,000
$160,000
$175,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Clay County
Clay County ASP Region ASP*
Source: www.realtor.com *Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Sep-18 Jan-19
Low Dec-18 Feb-19
Trend -10.18% -1.38%
Volatility Higher Moderate
Trend 10.00% -4.13%
Volatility Higher Higher
Change
Values 96,800$ 133,156$
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Sold Price (ASP)
Clay County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
64
$85,000
$105,000
$125,000
$145,000
$165,000
$185,000
$205,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Cleburne County
Cleburne County ASP Region ASP*
Source: www.realtor.com *Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Jan-19 Jan-19
Low Feb-19 Feb-19
Trend 0.45% -1.38%
Volatility Higher Moderate
Trend -20.82% -4.13%
Volatility Higher Higher
Change
Values 100,300$ 133,156$
Housing Summary: Average Sold Price (ASP)
Cleburne County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
65
$95,000
$110,000
$125,000
$140,000
$155,000
$170,000
$185,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
DeKalb County
DeKalb County ASP Region ASP*
Source: www.realtor.com *Region average represents the average sold price of homes across all eleven counties within the region. Note: Data not available for DeKalb County December 2018 – February 2019.
County ASP Region ASP
High Sep-18 Jan-19
Low Oct-18 Feb-19
Trend N/A -1.38%
Volatility N/A Moderate
Trend N/A -4.13%
Volatility N/A Higher
Change N/A
Values N/A 133,156$
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Sold Price (ASP)
DeKalb County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent. County data are not available for July and December
2018. With limited data availability across the reference periods, monthly county averages may be subject to high volatility and prohibit
accurate comparisons.
66
$105,000
$115,000
$125,000
$135,000
$145,000
$155,000
$165,000
$175,000
$185,000
$195,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Etowah County
Etowah County ASP Region ASP*
Source: www.realtor.com
*Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Dec-18 Jan-19
Low Oct-18 Feb-19
Trend 1.76% -1.38%
Volatility Higher Moderate
Trend -10.06% -4.13%
Volatility Higher Higher
Change
Values 152,900$ 133,156$
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Sold Price (ASP)
Etowah County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
67
$110,000
$115,500
$121,000
$126,500
$132,000
$137,500
$143,000
$148,500
$154,000
$159,500
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Marshall County
Region ASP*
Source: www.realtor.com *Region average represents the average sold price of homes across all eleven counties within the region.
Note: Data not available for Marshall County during September 2018 – February 2019.
County ASP Region ASP
High N/A Jan-19
Low N/A Feb-19
Trend N/A -1.38%
Volatility N/A Moderate
Trend N/A -4.13%
Volatility N/A Higher
Reference Period: Jan 19 - Feb 19
Change N/A
Values N/A 133,156$
Housing Summary: Average Sold Price (ASP)
Marshall County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent. County data are not available for reference periods.
68
$100,000
$110,000
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Randolph County
Randolph County ASP Region ASP*
Source: www.realtor.com *Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Dec-18 Jan-19
Low Feb-19 Feb-19
Trend -2.92% -1.38%
Volatility Higher Moderate
Trend -14.54% -4.13%
Volatility Higher Higher
Change
Values 120,500$ 133,156$
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Sold Price (ASP)
Randolph County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
69
$110,000
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
$180,000
$190,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
St. Clair County
St. Clair County ASP Region ASP*
Source: www.realtor.com *Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Oct-18 Jan-19
Low Jan-19 Feb-19
Trend -0.43% -1.38%
Volatility Lower Moderate
Trend 1.02% -4.13%
Volatility Moderate Higher
Change
Values 188,500$ 133,156$
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Housing Summary: Average Sold Price (ASP)
St. Clair County
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
70
$100,000
$110,000
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Talladega County
Talladega County ASP Region ASP*
Source: www.realtor.com *Region average represents the average sold price of homes across all eleven counties within the region.
County ASP Region ASP
High Oct-18 Jan-19
Low Feb-19 Feb-19
Trend -3.25% -1.38%
Volatility Moderate Moderate
Trend -7.35% -4.13%
Volatility Lower Higher
Change
Values 131,500$ 133,156$
Housing Summary: Average Sold Price (ASP)
Talladega County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
71
85,000
105,000
125,000
145,000
165,000
185,000
205,000
225,000
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ave
rage
So
ld P
rice
(A
SP)
Region Average vs. State Average
Region ASP* State ASP
Source: www.realtor.com
*Region Average represents the average sold price of homes across all eleven counties within the region that is compared to the state average
sold price in this analysis.
Note: Data not available for State ASP during October 2018 – February 2019.
Region ASP State ASP
High Jan-19 Sep-18
Low Feb-19 Sep-18
Trend -1.38% N/A
Volatility Moderate N/A
Trend -4.13% N/A
Volatility Higher N/A
Change N/A
Values 133,156$ N/A
Housing Summary: Average Sold Price (ASP)
Region vs. State
Reference Period: Feb 19
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Jan 19 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 30 percent;
“Moderate” as 20 percent to 30 percent; and “Lower” as less than or equal to 20 percent.
Note: Data not available for State ASP during October 2018 – February 2019.
72
Gasoline- Average Sales Price
The reference period for this analysis is September 2018 through February 2019. This analysis considers
the price per gallon of regular, unleaded gasoline. Within the listed county (Blount, Calhoun, Cherokee, Clay,
Cleburne, DeKalb, Etowah, Marshall, Randolph, St. Clair, and Talladega counties) are selected cities (Blount –
Oneonta; Calhoun – Anniston, Jacksonville, and Oxford; Cherokee – Centre; Clay – Ashville and Lineville;
Cleburne – Heflin; DeKalb – Fort Payne and Mentone; Etowah – Gadsden, Glencoe, and Rainbow City; Marshall
– Albertville and Guntersville; Randolph – Roanoke and Wedowee; St. Clair – Moody and Pell City; Talladega –
Lincoln, Sylacauga, and Talladega) chosen with data available for analysis. County trends are compared to region
trends in measuring relative economic strength.
Gasoline price trends are further considered as follows for each county, selected city(s) within that
county, and region: monthly high and low values, trends, and volatility are identified within the entire reference
period; most recent three month trend of increases or decreases in price and volatility; directional change
representing an increase or decrease in price from prior month to most recent month reported for each
jurisdiction; and directional movement of local, county and selected city(s) prices, relative to region gasoline
prices in the most recent month reported.
While gasoline price trends often parallel across geographic categories, price volatility differences exist.
A measure of volatility captures to what extent price variability exists as a relative measure of the consistency
of price levels across time periods. Higher volatility denotes less price consistency, while moderate and lower
volatility levels reflect a greater level of price consistency. By depicting trend analysis along three different
reference periods for each variable not only are relative comparisons available, but also how that trend is
changing at different points in time. In the region versus state tab on the gasoline price analysis we include
national gasoline averages in addition to state and region to further define price and price movements for this
commodity. Volatility is relatively low between and among geographic areas in the region and state, but
frequently does not closely correlate when considered relative to national averages.
Gasoline pricing is an economic indicator to which almost everyone can relate. Depending in part on
consumption propensities on a multitude of levels, consumers are ultimately impacted either directly or
indirectly. The price of gasoline affects an economy in one of two ways expressed as follows:
• direct cost to consumers through purchasing power affects who spend primarily for automobile
gasoline for transportation
• indirect cost to consumers via expenses encountered by suppliers and producers in the process
of operating a business
Higher prices for gasoline, all else being equal, represent a reduction in consumer purchasing power;
thus, less money is available for expenditure on other goods and services. Suppliers and producers are faced
with higher production costs if gasoline prices rise. These costs are sometimes absorbed but are frequently
transferred to consumers as a fuel surcharge.
73
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Oneonta $2.58 $2.59 $2.60 $2.25 $1.99 $2.00
County $2.58 $2.59 $2.60 $2.25 $1.99 $2.00
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
Pric
e / G
allo
n (R
egul
ar)
Pric
e / G
allo
n (R
egul
ar)
Blount County
Oneonta County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region County Oneonta
High Oct-18 Nov-18 Nov-18
Low Jan-19 Jan-19 Jan-19
Trend -6.26% -6.10% -6.09%
Volatility Lower Lower Lower
Trend -3.87% -5.54% -5.54%
Volatility Moderate Lower Lower
Change
Local to Region N/A
Gasoline Price Summary
Blount County
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end
points do not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an
expected value of each variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to Region analysis represents the relationship
of gasoline prices in a local jurisdiction (county or selected city) to an average price across the eleven-county region. Considering a local
jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative to region average, a down
arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
74
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Anniston $2.49 $2.58 $2.49 $2.18 $1.88 $1.98
Jacksonville $2.42 $2.51 $2.42 $2.02 $1.81 $1.92
Oxford $2.51 $2.58 $2.49 $2.20 $1.89 $1.99
County $2.47 $2.55 $2.47 $2.14 $1.86 $1.96
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.70
$1.85
$2.00
$2.15
$2.30
$2.45
$2.60
$2.75
$1.70
$1.85
$2.00
$2.15
$2.30
$2.45
$2.60
$2.75
Pric
e /
Gal
lon
(Reg
ular
)
Pric
e /
Gal
lon
(Reg
ular
)
Calhoun County
Anniston Jacksonville Oxford County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent; “Moderate” as 30 percent to 40 percent; and “Lower” as less than or
equal to 30 percent. Local to Region analysis represents the relationship of gasoline prices in a local jurisdiction (county or selected city) to an average price across
the eleven-county region. Considering a local jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative
to region average, a down arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
75
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Centre $2.41 $2.56 $2.43 $2.03 $1.83 $1.90
County $2.41 $2.56 $2.43 $2.03 $1.83 $1.90
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
Pric
e / G
allo
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Cherokee County
Centre County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region County Centre
High Oct-18 Oct-18 Oct-18
Low Jan-19 Jan-19 Jan-19
Trend -6.26% -6.57% -6.58%
Volatility Lower Lower Lower
Trend -3.87% -3.11% -3.11%
Volatility Moderate Moderate Moderate
Change
Local to Region N/A
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Gasoline Price Summary
Cherokee County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Volatility is measured
as an annualized standard deviation from an expected value of each variable analyzed. Beginning and end points do not necessarily reflect
trend across entire reference period. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to Region analysis represents the relationship
of gasoline prices in a local jurisdiction (county or selected city) to an average price across the eleven-county region. Considering a local
jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative to region average, a down
arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
76
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Ashland $2.47 $2.56 $2.52 $2.16 $2.05 $1.99
Lineville $2.48 $2.58 $2.49 $2.21 $1.89 $1.99
County $2.47 $2.57 $2.51 $2.18 $1.97 $1.99
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
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Clay County
Ashland Lineville County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region County Ashland Lineville
High Oct-18 Oct-18 Oct-18 Oct-18
Low Jan-19 Jan-19 Feb-19 Jan-19
Trend -6.26% -5.61% -5.28% -5.94%
Volatility Lower Lower Lower Lower
Trend -3.87% -4.51% -4.02% -4.99%
Volatility Moderate Lower Lower Moderate
Change
Local to Region N/A
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Gasoline Price SummaryClay County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end
points do not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an
expected value of each variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to Region analysis represents the relationship
of gasoline prices in a local jurisdiction (county or selected city) to an average price across the eleven-county region. Considering a local
jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative to region average, a down
arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
77
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Heflin $2.60 $2.65 $2.61 $2.28 $1.98 $2.04
County $2.60 $2.65 $2.61 $2.28 $1.98 $2.04
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
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Cleburne County
Heflin County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region County Heflin
High Oct-18 Oct-18 Oct-18
Low Jan-19 Jan-19 Jan-19
Trend -6.26% -6.13% -6.13%
Volatility Lower Lower Lower
Trend -3.87% -5.47% -5.47%
Volatility Moderate Moderate Moderate
Change
Local to Region N/A
Reference Period: Jan 19 - Feb 19
Reference Period: Feb 19
Gasoline Price Summary
Cleburne County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end
points do not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an
expected value of each variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to Region analysis represents the relationship
of gasoline prices in a local jurisdiction (county or selected city) to an average price across the eleven-county region. Considering a local
jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative to region average, a down
arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
78
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Fort Payne $2.48 $2.54 $2.49 $2.02 $1.87 $1.95
Mentone $2.58 $2.62 $2.55 $2.14 $2.02 $2.04
County $2.53 $2.58 $2.52 $2.08 $1.94 $1.99
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
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DeKalb County
Fort Payne Mentone County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region County Fort Payne Mentone
High Oct-18 Oct-18 Oct-18 Oct-18
Low Jan-19 Jan-19 Jan-19 Jan-19
Trend -6.26% -6.16% -6.37% -5.96%
Volatility Lower Lower Lower Lower
Trend -3.87% -2.09% -1.72% -2.44%
Volatility Moderate Moderate Higher Lower
Change
Local to Region N/A
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Gasoline Price Summary
DeKalb County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end
points do not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an
expected value of each variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to Region analysis represents the relationship
of gasoline prices in a local jurisdiction (county or selected city) to an average price across the eleven-county region. Considering a local
jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative to region average, a down
arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
79
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Gadsden $2.50 $2.56 $2.47 $2.04 $1.88 $1.95
Glencoe $2.50 $2.56 $2.48 $2.03 $1.89 $1.93
Rainbow City $2.50 $2.54 $2.47 $2.04 $1.88 $1.94
County $2.50 $2.56 $2.48 $2.04 $1.88 $1.94
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
Pric
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Etowah County
Gadsden Glencoe Rainbow City County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent; “Moderate” as 30 percent to 40 percent; and “Lower” as less than or
equal to 30 percent. Local to Region analysis represents the relationship of gasoline prices in a local jurisdiction (county or selected city) to an average price across
the eleven-county region. Considering a local jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative
to region average, a down arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
80
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Albertville $2.50 $2.55 $2.45 $2.03 $1.89 $1.94
Guntersville $2.51 $2.55 $2.45 $2.09 $1.91 $1.94
County $2.50 $2.55 $2.45 $2.06 $1.90 $1.94
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
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Marshall County
Albertville Guntersville County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region County Albertville Guntersville
High Oct-18 Oct-18 Oct-18 Oct-18
Low Jan-19 Jan-19 Jan-19 Jan-19
Trend -6.26% -6.46% -6.49% -6.43%
Volatility Lower Lower Lower Lower
Trend -3.87% -3.02% -2.24% -3.78%
Volatility Moderate Moderate Moderate Lower
Change
Local to Region N/A
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Gasoline Price Summary
Marshall County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end
points do not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an
expected value of each variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to Region analysis represents the relationship
of gasoline prices in a local jurisdiction (county or selected city) to an average price across the eleven-county region. Considering a local
jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative to region average, a down
arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
81
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Roanoke $2.46 $2.54 $2.46 $2.04 $1.85 $1.94
Wedowee $2.61 $2.60 $2.54 $2.24 $2.00 $1.98
County $2.54 $2.57 $2.50 $2.14 $1.92 $1.96
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$2.70
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Randolph County
Roanoke Wedowee County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region County Roanoke Wedowee
High Oct-18 Oct-18 Oct-18 Sep-18
Low Jan-19 Jan-19 Jan-19 Feb-19
Trend -6.26% -6.40% -6.45% -6.37%
Volatility Lower Lower Lower Lower
Trend -3.87% -4.24% -2.36% -5.99%
Volatility Moderate Lower Moderate Lower
Change
Local to Region N/A
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Gasoline Price Summary
Randolph County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end
points do not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an
expected value of each variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to Region analysis represents the relationship
of gasoline prices in a local jurisdiction (county or selected city) to an average price across the eleven-county region. Considering a local
jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative to region average, a down
arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
82
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Moody $2.47 $2.55 $2.46 $2.06 $1.87 $1.94
Pell City $2.43 $2.58 $2.51 $2.12 $1.92 $1.99
County $2.50 $2.56 $2.49 $2.09 $1.90 $1.97
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
$1.80
$1.90
$2.00
$2.10
$2.20
$2.30
$2.40
$2.50
$2.60
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St. Clair County
Moody Pell City County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region County Moody Pell City
High Oct-18 Oct-18 Oct-18 Oct-18
Low Jan-19 Jan-19 Jan-19 Jan-19
Trend -6.26% -6.24% -6.40% -5.67%
Volatility Lower Lower Lower Lower
Trend -3.87% -2.90% -2.81% -3.16%
Volatility Moderate Moderate Moderate Moderate
Change
Local to Region N/A
Reference Period: Feb 19
Reference Period: Jan 19 - Feb 19
Gasoline Price Summary
St. Clair County
Reference Period: Sep 18 - Feb 19
Reference Period: Dec 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end
points do not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an
expected value of each variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to Region analysis represents the relationship
of gasoline prices in a local jurisdiction (county or selected city) to an average price across the eleven-county region. Considering a local
jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative to region average, a down
arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
83
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Lincoln $2.47 $2.57 $2.37 $2.21 $1.89 $1.95
Sylacauga $2.57 $2.60 $2.59 $2.22 $1.81 $1.96
Talladega $2.43 $2.54 $2.53 $2.09 $1.85 $1.96
County $2.49 $2.57 $2.50 $2.17 $1.85 $1.96
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
$1.70
$1.85
$2.00
$2.15
$2.30
$2.45
$2.60
$2.75
$1.70
$1.85
$2.00
$2.15
$2.30
$2.45
$2.60
$2.75
Pric
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Talladega County
Lincoln Sylacauga Talladega County Region
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end points do not necessarily
reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an expected value of each variable analyzed. Volatility
levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent; “Moderate” as 30 percent to 40 percent; and “Lower” as less than or
equal to 30 percent. Local to Region analysis represents the relationship of gasoline prices in a local jurisdiction (county or selected city) to an average price across
the eleven-county region. Considering a local jurisdiction relative to region average, an up arrow indicates that the price is higher in the local jurisdiction relative
to region average, a down arrow indicates that the local price is lower than the region average, and a horizontal arrow indicates equal prices.
84
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19
Region $2.51 $2.57 $2.50 $2.13 $1.91 $1.97
State $2.53 $2.57 $2.49 $2.15 $1.91 $1.97
Nation $2.84 $2.88 $2.76 $2.46 $2.24 $2.26
$1.80
$1.95
$2.10
$2.25
$2.40
$2.55
$2.70
$2.85
$3.00
$1.80
$1.95
$2.10
$2.25
$2.40
$2.55
$2.70
$2.85
$3.00
Pric
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Pric
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Region & State
Region State Nation
Source: American Automobile Association (AAA)
Note: Region values are an average of a summation of all selected city values in each county within the eleven-county region; county values
are a summation of values for each selected city in the analysis for that county. Only the selected city(s) identified within each county analyzed
is included in these calculations. There are cities in each county that are not included in county or region analysis.
Region State Nation
High Oct-18 Oct-18 Oct-18
Low Jan-19 Jan-19 Jan-19
Trend -6.26% -6.30% -5.59%
Volatility Lower Lower Lower
Trend -3.87% -4.22% -4.22%
Volatility Moderate Moderate Lower
Change
Region and State to Nation N/A
Reference Period: Feb 19
Gasoline Price Summary
Region, State, & Nation
Reference Period: Jan 19 - Feb 19
Reference Period: Dec 18 - Feb 19
Reference Period: Sep 18 - Feb 19
Note: Trend is a calculated rate of change from an exponential curve that best fits the data across each reference period. Beginning and end
points do not necessarily reflect trend across entire reference period. Volatility is measured as an annualized standard deviation from an
expected value of each variable analyzed. Volatility levels are subjectively assigned as follows: “Higher” as greater than or equal to 40 percent;
“Moderate” as 30 percent to 40 percent; and “Lower” as less than or equal to 30 percent. Local to nation analysis represents the relationship
of gasoline prices in the eleven-county region, as well as the State of Alabama, to an average price in the nation. Considering the region or
state relative to a nation average, an up arrow indicates that the price is higher in the region or state relative to the nation average, a down
arrow indicates that the local (region and state) price is lower than the nation average, and a horizontal arrow indicates equal prices.