Presentation prepared for the ‘IX Seminario Nacional Políticas Públicas de Esporte e Lazer: Brasil 2016: a Olímpiada e os impactos desejados nas políticas públicas de esporte e lazer das cidades brasileiras’ organized by the Ministério do Esporte do Governo Federal brasileiro e a Prefectura Municipal de São Bernardo do Campo (Estado de Sao Paulo), March 24-27, 2010 An Economic Overview of the Sport, Social, Urban and Environmental Impacts and Legacies of the Olympic Games Professor Dr Ferran Brunet Universitat Autònoma de Barcelona Faculty of Economics & Center for Olympic Studies
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Economic Overview of the Sport, Social, Urban and Environmental Impacts and Legacies of the Olympic Games
Presentation given by Dr. Ferran Brunet, lecturer at the UAB Faculty of Economics and academic collaborator of CEO-UAB, at the “IX National Seminar of Sport and Leisure Public Policies: Brazil 2016: the Olympiad and its desire impacts on Brazilian cities’ sport and leisure public policies”. The seminar was organized by the Ministry of Sport of the Brazilian Federal Government and the Municipality of Sao Bernardo do Campo, March 24-27 2010.
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Presentation prepared for the ‘IX Seminario Nacional Políticas Públicas de Esporte e Lazer: Brasil 2016: a Olímpiadae os impactos desejados nas políticas públicas de esporte e lazer das cidades brasileiras’
organized by the Ministério do Esporte do Governo Federal brasileiroe a Prefectura Municipal de São Bernardo do Campo (Estado de Sao Paulo), March 24-27, 2010
An Economic Overview of the Sport, Social, Urban and Environmental Impacts and Legacies of the Olympic Games
Professor Dr Ferran Brunet
Universitat Autònoma de BarcelonaFaculty of Economics & Center for Olympic Studies
TABLE OF CONTENTS
The Key for Olympic Success The Barcelona Model The Barcelona Olympic Areas The Concentric Circles The Economic Impact Scheme The BCN’92 Olympic Accounts The Olympic Employment Barcelona Dynamics: Employment, Works, and Hotels The Olympic Games Resources, 1964-2008 Impacts of the Olympic Games Strategic Position vs. Competitiveness: The Best
European Cities for Business The Olympic Economy Decalogue… and Some
Concentric circles The organization of the Olympic Games / mega event stimulates investments and these have a strong impact on economic activity, living standards, wages and quality of life. The effect of the OG / mega event has been made permanent thanks to strong investments and the enlarged attractiveness and quality of life in the city.
The Economic Impact SchemeBefore the OG After the OG
Organization Investments Impact
Tem
pora
ry o
ccup
atio
ns
41.45
0 pos
itions
for w
orke
rs du
ring 6
year
s
Organization Period 1986-1993
1364 M $ (162.880 M Pta)
Commercial income 1256 M $
(149.933 M Pta)
Fiscal income
108 M $ (12.947 M Pta)
Investment Period 1986-1992 8012 M $ (956.630 M Pta)
Public 5390 M $
(643.613 M Pta)
Private 2622 M $
(313.017 M Pta)
Perm
anen
t oc
cupa
tions
20
.230 p
ositio
ns
Economic and social impact
Period 1986-1992 16266 M $ (1.942.188 M Pta) and permanent
Urban renovation Greater occupation Major Activity
Capacities olympic organizational Know-how
Culture of excellence, culture of consensus
Barcelona model of event organization, economic impact and urban transformation
Major Government and social capital 5390 M $
Urbanization Houses Collective transportation Ring road Cultural institutions Cleaning sports facilities Maritime facade, beaches, parks
Major private and business capital 2622 M $
Hotels Business locals
Offices Houses
Olympic port Companies
Greater occupation (20.230 positions for work) and major qualifications for work force Better competitiveness (2002: 6th place in the ranking of European cities)
Olympic Rent: 702 M $ per year
Improved and better economic activity, better quality of life major Added Value
702 M $ per year
Improve Strategic Position Social cohesion, improved Rent
and improved Well-being of the residents
Improve Productivity
Improve Competiveness
Fiscal yield 150 M $ per year
Improved and better Attractiveness: more capital, residents and tourism