SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL BUILD ENVIRONMENT PRESENTATION TITLE: TITLE : A TALE OF TWO BUSINESSES (A COMPARATIVE ANALYSIS OF TWO BUSINESSES OF SIMILAR INDUSTRY IN DIFFERENT GEOGRAPHICAL LOCATIONS) GROUP MEMBERS : NAMES PRESENTATION / RESEARCH REPORT LOH WEI LING (0319225) In charged the Video and the report LOH PEY MUN (0318572) Audio Recording and report LEE ERN HUI (0319703) In charged the report MICHAEL CHANG VUI LOONG (031998) Leader , In charged the Video and Interview SIM SI KAI (0318609) In charged the research of the report and interview SUBJECT : ECONOMICS (ECN 30205) LECTURER : MR. CHANG JAU HO SUBMISSION & PRESENTATION DATE : 25 JANUARY 2015 LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703) MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 1
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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
PRESENTATION TITLE: TITLE : A TALE OF TWO BUSINESSES (A COMPARATIVE ANALYSIS OF TWO BUSINESSES OF SIMILAR
INDUSTRY IN DIFFERENT GEOGRAPHICAL LOCATIONS)
GROUP MEMBERS :
NAMES PRESENTATION / RESEARCH REPORT LOH WEI LING (0319225) In charged the Video and the reportLOH PEY MUN (0318572) Audio Recording and reportLEE ERN HUI (0319703) In charged the reportMICHAEL CHANG VUI LOONG
(031998)
Leader , In charged the Video and
InterviewSIM SI KAI (0318609) In charged the research of the report
from interviewer of business and on on-site observations or internet and then
present the information clearly in a formal presentation.
Our group consists of five members which are Loh Wei Ling, Michael Chang,
Chester Sim, Loh Pey Mun and Lee Ern Hui. We chose wedding industry as it is a
very competitive industry in the area of SS/2 in Klang Valley. We had chosen two
bridal shops which are Micasa and Bridal Concept. Both shops have more than ten
years history and both are situated at SS/2, Petaling Jaya.
Brief Description of the Businesses HISTORY AND INVOLVEMENTS LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 3
Every business in the society is very important as the economy of the country is
affected significantly. Without good businesses among the society, there will be no
good economy too. Therefore, in order to understand more about how businesses
work, we are given this assignment to do a comparative analysis of 2 businesses of
similar industry in different geographical locations. The businesses we chose are
wedding business. However, when and why was wedding created? Before doing
this comparison of business, we need to understand about the history of the
business and what it involves first.
The first wedding registry was created in the 1920’s. It is invented by a department
store owner who realized the bride could avoid mismatched items and returning
unwanted items if the bride can tell her guests what she wants. Moreover, the
diamond wedding ring was invented through a marketing campaign and then “the
traditional white wedding” was introduced during the world war two as it was best
for military morale and so wedding dress existed until today.
Furthermore, the role of professional wedding planner has existed over the years.
As long as men and women have been getting married, there will be people to
arrange all of the details and plan of the wedding day. As weddings nowadays
became the fairy-tale and dream of everyone, the role of a wedding planner
became more spectacular and important.
This shows that wedding industry over the years in this worldwide is a large
industry and also a very competitive industry. This industry is made up of multiple
6. ESTIMATED CURRENT NUMBER OF CUSTOMERS: Around 60-80 cases for this month
7. WHEN WAS THE BUSINESS STARTED:
This business have been founded more than 10 years.
8. WHO ARE THE FOUNDERS:
Founded by Tom
9. MOTIVE TO START THIS BUSINESS:
Interest and also we like to see how a wonderful relationship ending with a memorable wedding
10. RECENT DEVELOPMENT OF THE BUSINESS:
They have brought in wedding gowns from some young creative designers. Furthermore, they have also change their style of editing pictures through more advanced photoshop skills. Their employees also go through trainings to help them to pick up the trends that is
Parking The shop provides convenient and sufficient parking area.
The parking area is inconvenient and has limited parking lots.
Strategy Low pricing to attract customers with low budget.
High quality wedding gowns with reasonable price.
RecommendationMicasa Bridal Studio
This shop has a big amount of space but they did not fully utilized it. We suggest that their shop can improve it by hiring interior designers to help them refurnish. Other than that, since they are using Facebook to promote their shop, they should put more information and always update their page. As Micasa Bridal Studio do not have a website, hence they need to ensure they always provide sufficient details in their only Facebook page.
Bridal Concept
For this shop, they need to hire more experience employees and they need to provide them professional trainings before they are able to
handle any cases. Another issues that also needs to be improve that is the temperature of the shop. As the afternoon sun is always directly shinning into the shop without any trees blocking. So i would suggest that they can hang thick curtains which can block the direct sunlight or maybe plant some bushy trees in front their shop.
APPENDICSMICASA BRIDAL HOUSE
Contact Details
Address : No.4, Jalan SS2/75, 47300 Petaling Jaya, Selangor .