Ecommerce School: Joe Reger, Jr., Springbot

#ECommSchool @Hypepotamus

Springbot helps ecommerce stores grow

#ECommSchool @Hypepotamus

we bring tools and techniques from big stores to small and medium stores

#ECommSchool @Hypepotamus

“I want to grow my store.”

“Too Many Tools”

Keeping up with the explosion of new marketing

channels needed to drive

more traffic

“Smarter Marketing”

Leveraging demographic

and social data to increase

sales

“Where’s the ROI?”

Deciding which marketing actions will provide the

best return on investment

(ROI)

#ECommSchool @Hypepotamus

“I want to grow my store.”

Integrate Channels

Twitter, facebook, pinterest,

email, retargeting, etc,

etc, etc, etc

Predictive Analytics

Evaluate possible

marketing options and

predict which will drive the

most revenue.

Revenue Attribution

Tracking mechanisms unite a sale

with the marketing that

drove it and the person that

made it.

#ECommSchool @Hypepotamus

$1M seed round, A round coming soon, 7 team members, 10 live customers, 30+ in funnel

#ECommSchool @Hypepotamus

so how’d we get here?

#ECommSchool @Hypepotamus

big data walkabout

#ECommSchool @Hypepotamus

dude, where’d we park our big data?

#ECommSchool @Hypepotamus

v1: ecommerce data appending

#ECommSchool @Hypepotamus

#ECommSchool @Hypepotamus

day 1: cool, but…

#ECommSchool @Hypepotamus

by day 30 (1/3 through program): too many tools, smarter marketing, ROI

#ECommSchool @Hypepotamus

but we didn’t understand the core motivation

#ECommSchool @Hypepotamus

behavioral economist -> “oh this is classic decision paralysis”

picture TBD

#ECommSchool @Hypepotamus

me -> “oh, so they have too many marketing options”

#ECommSchool @Hypepotamus

behavioral economist -> “not exactly”

#ECommSchool @Hypepotamus

enter needing:toothbrush, jeans

leave with: toothbrush, jeans, deodorant, some kid toy, a puffy jacket, mr coffee ™, vcr, spongebob…

#ECommSchool @Hypepotamus

the all new

now with 100% less product differentiation

enter needing:toothbrush, jeans

leave with: confusion, frustration

#ECommSchool @Hypepotamus

#ECommSchool @Hypepotamus

we found store owners taking marketing safaris, getting stuck

#ECommSchool @Hypepotamus

Springbot gets people unstuck

#ECommSchool @Hypepotamus

but we can’t ask people if they’re stuck, can we?#ECommSchool @Hypepotamus

150+ more customer discovery meetings

differentiate marketing

actions

explain why we

recommend

predict revenue,

cost and ROI

have a simple user experience

#ECommSchool @Hypepotamus

validation -> seed funding -> building -> selling -> growing

#ECommSchool @Hypepotamus

most amazing part is still seeing people liberated when we tell them we’ll get them unstuck

#ECommSchool @Hypepotamus

#ECommSchool @Hypepotamus