E-commerce Making a blockbuster movie
Ecommerce: making a blockbuster movie
May 27, 2015
Presentation on how to get started with ecommerce.
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E-commerceMaking a blockbuster movie
Pieter Brat (29)Internet *geek* consultant
Hello, my name is Pieter…
Amber & Thomas
You can find me at my playground.
I “work” at webagency WEBS Internet Solutions
I’m pretty “social”… connect with me!
E-commerceMaking a blockbuster movie
Stages of filmmaking
Stages of filmmaking
Stages of filmmaking
1. Idea
TIP : contact professionals, talk about YOUR budget
Stages of filmmaking
2. Pre-production
TIP : keep your goals in mind
2. Pre-production
Storyboarding rules
2.1. What do I want my visitors to know here?
2.2. What do I want myvisitors to do at this
point?
2.3. What do I want myvisitors to feel right now?
2.4. Where do I want my visitors to go next?
How to storyboard.
How to storyboard.
“top-down” approach
How to storyboard.
“build-up” approach
2. Pre-production
Storyboard becomes script
• Finetune
• Finalize concept
• Fixed pricing
TIP : stay focussed & learn from your consultant
2. Pre-production
About your business or organisation
Your background and current situation
Determine your stakeholders and target audience
Determine your Unique Selling Proposition
2. Pre-production
Pages & navigation
Administration
• User management
• Invoicing
• Workflow
2. Pre-production
Author becomes executive producer (or not) ???
Stages of filmmaking
3. Production
Look & feel
Usability
Calls to action
TIP : if it ain’t on the page, it ain’t on the stage
3. Production
Development
Implementation
Content gathering
TIP : already think about the next steps
Stages of filmmaking
4. Post production
Test drive + adjustments2 = online
Stages of filmmaking
5. Sales & Distribution
5. Sales & Distribution
Stages of filmmaking
6. Evaluation
TIP : be critical
6. Evaluation
TIP : be critical
Does it take a lot of time before visitors purchase?
Do they easily find what they’re looking for?
Should we focus on certain products?
Which marketing aspect give me the best results?
Questions ? ? ?
Pieter Brat Managing Director
WEBS Internet Solutions
T +32 3 620 26 70
Twitter.com/pieterbrat
Linkedin.com/in/pieterbrat
Thanks & let’s keep in touch!
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