Ecommerce Facts and Stats 2015 and Beyond

eCommerce Facts and Stats 2015 and Beyond

• $800+ billion in sales will be generated in US, Western Europe & China in 2015

• 193.7 million: Western Europe has the second largest population of digital buyers, age 15-79 who have made a digital purchase; this number is projected to reach 216.6 million in 2018

• 70%+ of Western Europe will become digital buyers in the next 4 years

• €257 billion: eCommerce sales in Western Europe in 2014; projected to rise to approximately €356 billion by 2017

• 6.3% online retail out of all retail sales in Western Europe • 8.5% online retail out of all retail sales is the projection for 2017 for

Western Europe, 8.3% for US and 10.5% for Asia Pacific • 34% B2B eCommerce growth rate; it grows faster than B2C

eCommerce (13%) and now represents twice the size of B2C

Worldwide eCommerce

eCommerce in Europe

• 14% cross-border sales out of all retail eCommerce sales in Western Europe in 2014 and is projected to rise all the way to

• 20% cross-border sales out of all retail eCommerce sales is the projected rise by the end of 2018

• In Europe cross-border shopping is most popular in Spain and Italy

• Especially in smaller European countries, cross-border purchasing is becoming a key component of the eCommerce experience for consumers

• 19% have been victims of fraudulent purchases as a result of a security breach at a major retailer

2015 PFSweb, Inc.

Global eCommerce Sales

Western Europe eCommerce Sales – Top Revenue Countries

2015 PFSweb, Inc.

eCommerce Sales – Percentage of total country retail sales 2014

2015 PFSweb, Inc.

• 68% of consumers once/month • 28% once a week (27% increase

from 2014) • 76% would spend more than $100

on a product without seeing it first • 80% are willing to pay for drone

delivery • 66% expect to receive their first

drone-delivered package in the next five years. People are likely to buy more due to drone delivery

• 35% would shop more online if they were able to try on a product virtually using a product like Oculus Rift

How often/how much do people shop online?

Source: Walker Sands Future of Retail Study 2015

What drives people to shop more?

• 83% free shipping • 65% free returns • 62% one day shipping

Conversion rates

• 3% is the average conversion rate for B2C eCommerce

• 40% of website visitors use site search; visitors who use search convert at a rate 50% greater than those who do not utilize search (eConsultancy)

• 60% was the abandoned shopping cart rate in 2014

Which of the following products would you never buy online?

Source: Walker Sands Future of Retail Study 2015

Quick facts about Mobile Payments

• 12% of all eCommerce sales was mobile in 2014

• 50,3% of ecommerce traffic comes from Mobile (Shopify)

• 40% have used a mobile payment application in 2014, up from just 8% in 2013

• 4% have tried Apple Pay in 2014 only but 18% say the introduction of Apple Pay makes them more likely to make a purchase on their phone in the near future

• 80% customers are hesitant about using mobile payments due to security and privacy concerns

• Other payment methods are fragmented and can vary greatly from country to country – debit/credit card, net term invoice, COD (cash on delivery) and even direct bank payments are alternatives that range from popular to rarely used depending on the consumer culture of a specific country.

Which of the following mobile payment applications have you used in 2014?

Which of the following forms of payment do you feel

is most secure?

Source: Walker Sands Future of Retail Study 2015

Mobile Payments

• In 2014 ecommerce orders coming from social media grew a staggering 202%

• Social media is an awareness building/referral/recomendation vehicle but its purchase-driving role grows significantly

• 74% of social media users rely on networks for pre-purchase research

• 90% of participants to a survey state that positive online reviews influence their purchasing decisions (Marketing Land Survey)

• 85% of all orders from social media come from Facebook • 20% of online shoppers say that Facebook influence their

purchasing decisions • Pinterest – popular within female 25-50 • Linkedin – B2B sales • The trend will go towards the usage of Image-based Social Networks

Social Media in eCommerce

• Big data • Omnichannel strategies, global consumers • Virtual reality (eg: Oculus Rift) • Interactive video based buying • Multi dimensional social sharing • Drones

Emerging Trends and Recommendations

• Use online storytelling to boost sales • Focus on a compelling UX/UI • Offer flexibility and assure security in payments • Explore emerging technologies • Adopt advanced semantic search/auto-complete • Contextual eCommerce approach ( social commerce, mobile technology,

web, CRM, back office, fulfillment, ERP, inventory systems, etc) • Focus on improving your website conversion rate focusing on key elements

such as: website design, server performance, mobile responsiveness, product descriptions, checkout experience

• 60+ ecommerce projects covering: • Complex ecommerce platforms development from scratch • Integration through APIs and XML with existing business systems (eg: finance,

CRM, ERP, inventory management, call center system, etc • Additional plugins/modules extensions • Smooth store migrations to mobile responsive versions of the

ecommerce platform

• We cover the full spectrum of services from consultancy, prototypes, architecture design, UX design, implementation/integration, testing, maintenance and support of multi-platform applications

• Experienced in various open source ecommerce platforms • Vast experience in Magento development. We have dedicated

Magento teams ready to be deployed in your projects • Proven track record in developing and customizing cross border

e-commerce platforms (localization, multi-lingual, multi-currency, integration with all major payment platforms)

Euro IT Group eCommerce Expertise

Selected retail and eCommerce references

RETAIL & WHOLESALE

ECOMMERCE

Technologies We Master

JAVA: Apache Tomcat, JBoss AS, Jetty, IBM WebShere, Oracle, Application Server, WebLogic, Windows Server

IIS, Nginx, NetWeaver)

PHP: CodeIgniter, CakePHP, Zend, Yii, Kohana, Wordpress, Joomla,

Drupal, MODX, Magento, Prestashop, IPBoard, Smarty

ASP.NET, Visual Basic, ASP.NET AJAX, ASP.NET MVC, Remoting, Reflection,

ADO.NET, Entity Framework

MICROSOFT: C++, C#, ASP.NET,

ASP.NET MVC, Silverlight

MOBILE: Android, IOS, Windows 8, iPhone SDK,

Android SDK, JQuery Mobile, Flash Lite, J2ME,

Symbian, XMPP, SMS, WAP

BIG DATA: Hadoop, Hadoop Map reduce, Spark, Storm, Mahout,

Apache Pig, Apache Hive, Elastic Search, Cassandra, Apache HBase

CLOUD: Amazon web services, Amazon EC2,

Windows Azure

Technologies We Master

WEB: HTML5, XML, XHTML, XSLT, DHTML, CSS, XSLT, Javascript, jQuery,

PHP

BUSINESS INTELLIGENCE: Pentaho BI, crystal

Reports, Microsoft BI

Microsoft Visual Studio, Windows API, ActiveX, XCode, wxWidgets,

STL, WinDDK, Qt Framework, Microsoft CRM

AJAX & JAVASCRIPT: JQuery, YUI, ExtJS, JSON,MooTools,

Prototype JS, Dojo, YUI, Scriptacoulous, ASP.NET Ajax

control Toolkit, etc.

Euro IT Group Expertise

• Business analysis • Consultancy • System integration • Software development • Software testing • Information security • Web and mobile apps • Enterprise mobility • Cloud strategy • BI • Big data • CRM and loyalty • Ecommerce development

• Conventional (.NET, Java, PHP/LAMP, C/C++)

• Cloud/big data (Amazon, Windows Azure, Salesforce)

• Mobile (IoS, Android, Windows Phone, Blackberry, HTML5)

• Other (Ruby on Rails, Python, embedded software, Databases)

• SAP, Microsoft, Oracle, other technologies

• Telecom • Financial • Healthcare • Media • Retail & distribution • Insurance

Services and

Solutions Technologies Industries

• Monetate eCommerce Quarterly Roundup,

Q4 2013

• Walker Sands Future of Retail Study 2015

• Give them what they want: Match

Customers with the Products They’re

Searching For – Magento whitepaper

• The Forrester Wave B2B commerce Suites,

Q4 2013

• eCommerce Internationalization in Western

Europe

• PostNord • eMarketer • Centre for Retail

Research • comScore • EMOTA

• UPS Comscore Survey 2014 “UPS Pulse of

the Online Shopper”

• Social {GWI Social Summary (Mander,

2014)}

Sources

Struggling with your eCommerce projects?

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