ECommerce - EPharmacy in Lithuania

E-COMMERCE:

A project by: Dawn, Julius, Si Wei, Siok Ann & Wei Qiang

Moving an off line business online

About the Industry : Pharmacies

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Gaining popularity over general clinics in Vilnius for treating common medical conditions due to its convenience and relative cost, as well as availability of good over-the-counter medication

Primary function: dispensing & prescribing medication & medical supplies

1 Additional optional function: sale of cosmetics, hygiene supplies, confectionary, magazines, refreshments, groceries, etc.

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3 4 Many pharmacies in the world are providing online services, and this trend will continue in the years to come

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About The C ompany: OPEROS VAISTINE

Founded in 1997 // Consists of professionals graduating from universities specializing in pharmaceutics // Emphasis on care and responsibility towards customers // Only one physical store in Lithuania

Taking P harmacies Online Opportunities and Challenges

Current Problems

• Saturated market with tight competition •  Many bigger rival firms (Camelia,

Eurovaistine) with more physical stores/outlets in Vilnius

• Similar products & services, low differentiation • Low market outreach

•  Rival firms with strong online presence and delivery services

& Opportunities

• Able to offer products & services to more consumers

•  Wider outreach to consumers living in other areas where its physical stores are not in close proximity at a lower cost than opening another physical store à lower expenditure may also translate to lower prices for consumers

Our Proposed Solution •  Online product catalog with prices and

descriptions

•  Online consultations with certified medical practitioners (MP) with 24hr, 7 days/week availability & delivery/pick-up option •  Provides differentiation through a more personalized

service that can better prescribe drugs to customers

•  Partnerships with companies (food/cleaning companies etc) •  To cater to customers who are inconvenienced by illness

Prototype of Web Design: OPEROS VAISTINE

Bringing your cure closer to you H  household, food & pets

medicine & health

personal care beauty vitamins &

supplements diet & fitness

promotions & offers

others

HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US

>  FREE REBATE 50,000+ REWARDS SAVINGS Shipping* of 5% products for members with auto reorders

member sign-in

view cart Search for keyword...

30% off all

Vitabiotics products

WHILE STOCKS LAST: Try our online

consultation for free

today!

Talk to a pharmacist

Feature No. 1: Online Consultation

Upon clicking ‘Ask our pharmacist’, the user wil l be redirected to this page

Offers users 24 hours online advice and prescription based on user’s symptoms and illnesses via an

online chat function

OPEROS eConsult Operos eConsult is a Lithuanian-based healthcare platform that enables secure chat and video consults with healthcare professionals. Operos’s eDiary also enables secure and private health information storage. Operos Vaistine customers can access (at no additional charge) the services provided by Operos eConsult by signing up. Visit the FAQ page to find out more about this service.

sign-in to eConsult

register new account

Secure Medical Data Build a complete, secure timeline of your health tests and other information from

healthcare professionals on our portal. Keep complete control over how your data is

shared.

Secure Messaging Have an experienced healthcare

professional guide you through the healthcare landscape and allow you to

make informed choices. Share images or PDF documents securely.

Video Consults Connect with our healthcare professionals

with the convenience of online video consults. This is general medical advice

delivered at your convenience.

OPEROS VAISTINE

Bringing your cure closer to you H  household, food & pets

medicine & health

personal care beauty vitamins &

supplements diet & fitness

promotions & offers others

HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in

medical equipment

/econsult  

OPEROS VAISTINE

Bringing your cure closer to you H  household, food & pets

medicine & health

personal care beauty vitamins &

supplements diet & fitness

promotions & offers others

HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in

medical equipment

Feature No. 1: Online Consultation

Upon clicking ‘Ask our pharmacist’, the user wil l be redirected to this page

Offers users 24 hours online advice and prescription based on user’s

symptoms and illnesses via an online chat function

register new account Customers can update their information

Name:

E-mail:

Password:

Contact:

Medical Conditions:

Known

Allergies:

Residential Address:

submit

I have read all the terms & conditions*

Step 1 Step 2 Choose Secure

Messaging or Secure Video

Consults

MP will access the user’s illness based on their

symptoms and prescribe certain drugs and medicine

from which the user can choose to remove or agree to purchase.

/econsult/register  

OPEROS VAISTINE

Bringing your cure closer to you H  household, food & pets

medicine & health

personal care beauty vitamins &

supplements diet & fitness

promotions & offers others

HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in

medical equipment

Feature No. 1: Online Consultation

Upon clicking ‘Ask our pharmacist’, the user wil l be redirected to this page

Offers users 24 hours online advice and prescription based on user’s

symptoms and illnesses via an online chat function

Step 3

Product Name Danzen Tablets (20 x 5mg)

Quantity Description Price Elimination of inflammatory edema and swelling: Improves the circulation at the inflammatory focus by breaking down abnormal exudates and protein and by promoting the absorption of the decomposed products through the blood and lymphatic vessels. Take 2 tablets after meal.

10 Euros

After eConsult, should customer want to purchase prescription, he/she will be brought to this checkout page

proceed to payment

continue shopping

Too unwell to prepare nutritious meals? Order fresh healthy food from our partner, Mano Guru at a special price and we’ll deliver it together with your medication.

Feeling unwell? Prevention is better than cure! Buy some Vitamin C supplements today.

Step 4 Optional Add-On Services/Products

/econsult/check-­‐out  

OPEROS VAISTINE

Bringing your cure closer to you H  household, food & pets

medicine & health

personal care beauty vitamins &

supplements diet & fitness

promotions & offers others

HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in

medical equipment

Feature No. 2: Full Product Catalog

Upon clicking any one of these tabs, user wil l be redirected to product listing

Pharmacy can earn extra revenue from banner ad placements

/household-­‐food-­‐pets  

OPEROS VAISTINE

Bringing your cure closer to you H  household, food & pets

medicine & health

personal care beauty vitamins &

supplements diet & fitness

promotions & offers others

HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in

medical equipment

Feature No. 3: Home Delivery/Pick-Up

/delivery  

If the ordered goods are to be delivered to the major cities of Lithuania (Vilnius, Kaunas, Klaipeda), select desired delivery time:

Free delivery for purchases up to 30 euros*: Mondays – Fridays: 8am – 2pm Mondays – Fridays: After 6pm Saturdays & Sundays: Before 2pm Next day pick-up in pharmacy (free) Urgent Delivery (24/7) – extra delivery charge depending on location* Delivery to other cities – extra delivery charge depending on location*

Offers users the option of choosing delivery timing according to their convenience/preferences

Taking P harmacies Online Our Business Goals

Goal #1:

Increase in Total Sales Revenue by 10% in 5 months

Goal #1:

Increase in Total Sales Revenue by 5% in 3 months

Relation to ZMOT: information on products and services made to be readily accessible, enhances ZMOT, increase in sales observed Key metrics/Tracking: increase in sales revenue/volume and conversion rates

Goal #2:

Increase Brand Awareness/Site Traffic, 2,000 Unique V isitors in 1st Month

Goal #2:

Increase Brand Awareness/Site Traffic, 2,000 Unique V isitors in 1st Month

Relation to ZMOT: people can find out about us, our product offerings and services, information on our physical store and how to contact us Key metrics/Tracking: unique visitors to site via Google Analytics

Goal #3:

More site activity: longer site visits, lower bounce rates, conversion rates of 2% in 3 months

Goal #3:

More site activity: longer site visits, lower bounce rates, conversion rates of 2% within 3 months

Relation to ZMOT: higher quality of content for users translates into higher revenue Key metrics/Tracking: time on site, bounce rates, conversion rates from Google Analytics

Goal #4:

Increase Net Market Share by 1% in 5 months

Relation to ZMOT: people find out about us and now consider us when they require pharmaceutical products, placing us in a better position to compete with other brands Key metrics/Tracking: company revenue as % of total market revenue

Goal #4:

Increase Net Market Share by 1% in 5 months

The End