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WWW.COPERNICA.COM
INTERESTED?
PROCEED TOCHECK-OUT?
ONLINE SHOPPERS
CHECK-OUT
SALE
RECURRING SALE
LOYAL CUSTOMER
MY ACCOUNT
SHOP, CREATE ACCOUNT OR
SUBSCRIBE TO NEWSLETTER
SEARCH
(SEO, SEA, PPC)
FIRST VISITEXIT
EXIT
YES
NO
YES
NO
Types of Campaignswith Copernica
- Welcome mail- Nurture- Relevant Timeline- Profile Enrichment-- Newsletter- Sales
Types of Campaignswith Copernica
- 2hrs - Need help?- 24hrs - Reminder- 2 days - Differentiate- 5 days - Incentive
Types of Campaignswith Copernica
- Transactional- Share to Social- Review products- Review our service-- Loyalty
Types of Campaignswith Copernica
- Nurture- Relevant Timeline- Profile Enrichment- Retention-- Newsletter- Sales- Loyalty
Types of Campaignswith Copernica
- Nurture- Relevant Timeline- Profile Enrichment- Newsletter-- Sales- Loyalty- Referral
COPERNICA
COMPLETECHECK-OUT?
EXIT
YES
NO
COPERNICA
BACK FORMORE
SHOPPING?
EXIT
YES
NO
COPERNICA
COPERNICA
B2C E-Commerce Lifecycle
ONLINE SHOPPERS FLOW
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