E-Commerce: A Revolution in the Way We Do Business
E-Commerce: A Revolution in the Way We Do Business
There is no finish line…
– Nike Corporate Motto
Financial business transaction that occurs over an electronic network
Sometimes callede-business
What is electronic commerce (e-commerce)?
M-commerceE-commerce that takes place using
mobile devices
How are e-commerce transactions conducted? Primarily through
desktop computers Wirelessly using
handheld Web-enabled devices
What is a bricks-and-mortar business?
Company with a physical location, such as Wal-Mart or Kmart
What is a clicks-and-mortar business? Company with a bricks-and-mortar
location as well as an online presence
Some companies have onlinepresence without physical locations• E*Trade and
Amazon.com
What is an electronic storefront? Web site where
e-retailer displays its products
Shopping cart allows customer to collect purchases
Also called online catalog
add to cart
What is a shopping bot? Web site
that searches for the best price on a specific product
Also called a shopbot
What is business-to-consumer (B-to-C or B2C) e-commerce?
Sale of products or services from a business to the general public
What is consumer-to-consumer (C-to-C or C2C) e-commerce? Individuals
using Internet to sell products to other individuals• Online
auction, such as eBay
What is business-to-business (B-to-B or B2B) e-commerce?
Sale and exchange of products and service between businesses
Many businesses engage in both B2B and B2C
Supply chain creates and distributes products
E-Commerce Stats
What is business-to-employee (B-to-E or B2E) e-commerce?
Sale and exchange of products and service between a business and its employees
Usually through an intranet
What are some advantages of e-commerce?• Global market 24/7• Businesses have access to 459 million people with Internet
access• Lower operating costs• Customers can conduct price comparisons easily• Feedback can be immediate• Changing information can be available quickly• FAQ (frequently asked questions) pages can provide easy
access to customer support• Ability to gather customer information, analyze it, and react• New and traditional approaches to generating revenue• Manufacturers can buy and sell directly, avoiding the cost of
the middleman• Distribution costs for information reduced or eliminated• Options to create a paperless environment
Revenue Streams
Sales Subscriptions Banner ads Pop ups Web searches
• Paid listings• Paid inclusion• Search engine
optimization
http://www.zetetic.com/domain-name-sales.html
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Building Traffic
The 3Cs Approach• Content, community, and commerce
Keywords and Search Engines• Choose name and product names that best
describe business purpose and features• Select descriptive domain names• Business-related keywords can be listed in
the HTML meta tag
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Building Traffic (continued)
Marketing
• Online advertising methods include banner ads, pop-up ads, and e-mail
• Offline advertising methods include magazines, newspapers, radio, and television
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Electronic Payment Systems
Electronic cash (e-cash or digital cash) • Provides a private and secure method of
transferring funds • PayPal
– Best-known e-cash provider
E-cash benefits• Privacy - hides account information from vendors• Convenient if seller cannot process a credit card
Smartcards• Credit cards with embedded microchips
Ecommerce Spending Trends
At the end of 2008, worldwide e-commerce is expected to exceed $470 brillion.
By 2010:- 71% of US consumers will use the Internet to
shop- 50% of ALL retail sales will be influenced by the
Internet
Consumer Concerns
A recent poll of Americans Found that• 13% had no fears about E-Commerce• 53% had concerns of privacy and security• 20% cited the inability to inspect products
closely over the Internet• 3% do not like to wait for delivery
Limitations
Bandwidth or data capacity Comfort Factor Security Privacy
What factors lead to customer loyalty?
Best storefronts are efficient and easy to use
Customers who must wait more than eight seconds for a page to download usually will click to another site
Fun thought…
People are more violently opposed to fur than leather because it's safer to harass rich women than motorcycle gangs.