Ecomm 2008 Ecomm 2008 Rewards as Rewards as an incentive an incentive to travel to travel outside the outside the rush hour rush hour London, 5th June, 2008 London, 5th June, 2008 Frans Glazener, Spitsmijden/Rabobank Nederland Frans Glazener, Spitsmijden/Rabobank Nederland
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Ecomm 2008 Rewards as an incentive to travel outside the rush hour London, 5th June, 2008 Frans Glazener, Spitsmijden/Rabobank Nederland.
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Ecomm 2008Ecomm 2008
Rewards as Rewards as an incentive an incentive to travel to travel outside the outside the rush hourrush hour
London, 5th June, 2008London, 5th June, 2008
Frans Glazener, Spitsmijden/Rabobank Nederland Frans Glazener, Spitsmijden/Rabobank Nederland
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Topics
• Rabobank – mobile banking or banking on mobility?
Enabled through collaboration;Enabled through collaboration;
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Spitsmijden Phase 2
• Longer stretch of road – 40km• Longer period – september 2008 to june 2009• More participants – 600+ and probably expanding
to 6000 late 2008• Test to see if behavioural change is long term• Test existing and new technologies• Test peoples reaction to new payment systems• Promote sustained move to public transport
alternatives
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Incentives
• €4 per sector per day• Smartphone at very reduced cost to test GPS
based systems• NS (Dutch railways) Business card – train should be
a hassle free option• Minitix mobile payment account – testing future
payment scenarios• Easy to use traffic information service
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What is needed?
• Creative thinking– Lets get away from taxes, taxes, taxes
• Take the initiative away from the government
– Companies, road infrastructures, local bodies
• New ways of living, working and moving– From input to output driven– Personal mobility budget– Remote working– Less distinction between private and work life + win/win
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Rabobank Sustainable mobility
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Practice what you preachRabobank internal – “learning by doing”Test July 1st – December 31st, 2006
• Time based -> Performance based management• Lease cars A–B–C CO2 labels only• Public Transport Card• Parking policy• Tele- / Flexworking (from home)
• Rabobank “Unplugged”
• Tactics– Volunteers– Tempting– Seducting
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Lease Cars Rabobank
• 64% ABC cat. by end 2006
• 100% ABC in 2008
• 1.2 mln kg CO2 reduction (-/- 3,8%)
• Average CO2/car in kg -/- 9,3%
• Reduction total number of cars 5722 -> 5674
Aantal leaseauto's 15-03-2005 31-12-2005 31-12-2006
Rabobank Nederland 1.381 1.380 1.516
Lokale banken 3.392 3.308 3.466
Subtotaal via DLL/Translease 4.773 4.688 4.982
Eigen beheer lokale banken 949 792 692 Totaal 5.722 5.480 5674
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Public Transport Card (trains) leasecar drivers Rabobank – juni 2006
• Total Target audience 5549 leasecar drivers;– Actively used Public Transport 1114 (20%)– 40% Headoffices en 11% Bank branches
• Test of 6 months - 1,3 mln trainkilometers– Reduction car mileage -/- 7,9%– Car Mileage of non-participants +/+ 5,9%
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Other measuresRabobank internal
• No mileage compensation between head offices Utrecht – Eindhoven
• Parking policy headoffice Utrecht – 38% 21% end 2006 11% in 2009– No Parking < 10 km from the office
• Stimulate bicycles
• 7000 Tele- / Flexworkers (working from home)
• Nett Personal Mobility Budget
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Sustainable Mobility
Re-desiging the way we think about work and mobility