Eco Zone-- your easiest access to eco life
Team: HUIBAI
OK:Chun Jiwon
OC:Chen Shibo
OJ:Haruka Aikawa
continuously
willinglyEco Points!The way to let people protect the environment
and
Why SHOULD I protect the environment?
People lose their enthusiasm easily
An encouragement system is needed
Protect the environment
Get no reward
Lose enthusiasm
Get Eco point in return
Carry on doing
What do we mainly do?
Play as a platform
Link small eco producers to customersAnd earn commission fees and website ad. Fees
$
$
$
$
Engage people to
by giving encouragement
Protect the environment
Gain customer loyalty by the Eco points system
Ways to make profits in detail
Cost $5 Price $10 10 buyers Earn $25
Cost $5 Price $8 20 buyers
With our platform
Earn $40
We take certain percentage from the profit as commission fees
We charge website advertisement fees from small producers
In the long run, we earn price spreads by reselling products
$$
$$$
How to get Eco Points?
1. Buy eco products from our website
2. Send us pictures about environmental protection actions
3. Plant trees through our connection with the voluntary organizations
4. Take public transportations and send the invoices to us
5. Stay online on our website
6. Any other proof of environmental protection
How to use Eco Points?
There are two systems
Exchange system Aggregation system
Exchange for little gifts
Exchange for cash coupons or credits of cooperate companies
Aggregation system
The more the total points gained, the higher the level
Higher level -> higher discountsOr even IC card credits
Market Analysis
According to a survey (by Chinese Ministry of Environmental Protection)
When considering eco products
The is the most important factorConvenience1)2) 90% think highly of eco products
3) Knowing a product is eco product, 59% are willing to pay 10% more
by 10%
Market Analysis
Estimation of Potential Market in Beijing
41%59%
Beijing’s population: 20.69 million
of those are willing to pay morei.e. When price is equal59%
buy eco products
95% 5% * $757
monthly expenditure on eco productsWith an average salary 5%
of $75720.69 million * 59% * 5% * $757 = 462.04 millionPotential Market/month
Only one of the three
Core competitiveness: our comparison
VS
Social Effects Customers’ Loyalty
Role played Consumers’ Utility
Fulfillment
Only utility from goods
Specific Action Plan
Short term(1st~2nd year)
Mid term(3rd~5th year)
Long term(6 years later)
Contact eco producers & make deals
Set up office in Beijing, design our website and found related links
Promotion through website, SNS, customer gathering system
Short-term quality control system
Gain trust and satisfaction from customers
Increase advertisement fees
Start a new reselling business model
Loan money from banks
Expand outside China
A more professional quality control system
SMART ANALYSIS
Specific
Achievable
Measurable
Relevant
Time bound
- What? – broker, supplier, environmental protector- Where? – Online- Why? -- Make profits preserve planet Earth
Financial condition (improving) & more people getting eco points
Make contracts with over 150 companies & get 30,000 members by promotion
1. Earn money2. Encourage people take
eco actions
-Reach break-even point in 2 years -On the 23rd month, the NPV start to be above 0
-Provide goods from 150 companies in 5 years-7.5% of eco-friendly companies deal with Eco zone
Cash flow in 5 years
Net Present Value (NPV) of cash flow by months
Break-even Point
Thank you for your time!