80-93% of communication is non- verbal source: various
Eco-innovation needs ecodesign
Nov 15, 2014
A talk given by the Ecodesign Centre at an ECO-INNOVA event in Cardiff, May 2011 on the need for ecodesign thinking and practice in eco-innovation.
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80-93% of communication is non-verbal
source: various
British inventor's spectacles revolution for Africa. Joshua Silver, shortlisted for an EU award, hopes to supply children in the developing world with 200 million pairs of self-adjusting glasses …
Source: The Observer, 22 May 2011
www.chrisjordan.com
designers interact between industry, users and other actors
industry
consumers
design
designers can influence how people consume, use, behave …
industry
consumers
design
Pierre Vivant
supporting policy development
ecodesign is about systems life cycle thinking
take make buy/use
re-use re--manufacture recycle
most designers are concerned with these stages
resource
NO MAGIC MATERIALS
98%
80%
THERE ARE KEY FIGURES
"Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earth's circumference.
source: SPIEGEL Magazine
disconnect between people and between planet and people
source: WHO / BBC
Image source: Banksy
fair & just production?
health and safety, employees
rights, unions, forced labour, child
labour, discrimination …..
image source: martin charter / CFSD
“….chimps protest the unfair treatment of others, refusing to accept a treat they have rightfully earned if another chimp doing the same work fails to get the same reward.”
source: from sfhelp.org
over 1 billion people do not have access to clean drinking water
source: UNDP
80% of all disease in developing countries is caused by consumption of contaminated water
source: WHO
3800 children die each day
from diseases associated with lack of access to safe drinking water, inadequate sanitation and poor hygiene
water access
source: Flickr & UN
good design
source: design21, Lifestraw
An innovation is an idea that is further developed so that it is reliable on a meaningful scale. (Senge, 2006)
Idea Innova3on
Invention Innovation Diffusion
source: web
1976 - 2005 cost of motoring fell by 10% cost of public transport rose by 50%
transport
source: Observer, June 08
800 million
cars on the road. This is expected to reach 3.5 billion by 2050
energy consumption
source: UNFPA
"innovation changes the values onto which the system is based” (Schumpeter, 1930)!
design
source: WHO / BBC source: Harman
source: WHO / BBC source: Harman
40%, 90%, 97% ..
MORE KEY FIGURES
NEODYMIUM
source: Wiki
source: Edward Burtynsky
source: WHO / BBC
increase life span
reduce use of
find alternative solutions
95% BY 2015…..
AND MORE…
source: WHO / BBC source: Harman
“..individuals act primarily on issues that impact their personal well-being, their family, and their immediate community.
Unless those needs are tended to, most individuals won't commit to causes that promise to benefit the world at large.”
source: Catherine Greener
source: WHO / BBC
http://cause-encounters.blogspot.com/2010/06/bp-oil-spill-communications.html
source: M&S
Vestergaard Frandsen
source: McDonalds
Orangebox
source: orangebox.com
design for…. full life cycles life cycles, nutrient cycles, material selec3on, cradle to cradle
image source: mc donagh / braungart
“designed & made in Wales.
zero waste. Only resource”
take time to listen, observe, understand
“place yourself in lots of other shoes, perspectives”
only then is a radical change possible
original illustrations by Nathan Hallett (Ecodesign Centre Intern)
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