eCMO 2010 Unleash the power of mobile advertising

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eCMO Conference

June 2010

Presented by Andy Ann

ARE WE ALL HUNGRY FOR NEW MEDIA SOLUTIONS?

1 LACK OF TECHNOLOGY KNOW HOW

2 CHANGING OF USER BEHAVIOR

PATTERNS

3NEED OF IDEAS AND SOLUTIONS FOR

SPECIFIC NEW PLATFORMS

4 METHODS TO MEASURE

EFFECTIVENESS AND ROI OF ALL THESE NEW MEDIA SOLUTIONS

PRINT

TV

ONLINE

MOBILE

SOCIAL USERSunable to draw

boundaries where physical and virtual worlds divide

Click the like button if your a hater of THE DAMN REF!

What’s the “E” behind the Rebranding Strategy

INTEGRATION of MEDIAAND

REAL TIME

RFID

LOYALTY SYSTEM

DIGITAL KIOSK

BLUETOOTHSMS PROMOTION

QR CODES

BLOGGING

SOCIAL MEDIA

UGC

WEB SOLUTIONS

MOBILE

TECHNOLOGY IDEAS SOLUTIONS

ENGAGEMENT BEYOND ADVERTISING

+ +

LOCATION MAPPING

GPSAR

PERSONALITY TARGETING

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Integrating Multiple Communication Channels

All in One CommunicatorMobile + Online + Interaction

“iPhone users are young, rich & tech –savvy.”ReadWhiteWeb, April 2008

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When can I engage consumers?AnytimeOn-the-goOn TransportAt parties

What are they on?MobileFacebookTwitter

What do they want?InformationInteractionOther user feedbacksConnect with friends

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Point to Point Media Presence

SOCIAL MEDIA

SOCIAL MEDIA X DOOH

Mobile is SocialMobile is SocialMobile is Real TimeMobile is Real TimeMobile is Out of HomeMobile is Out of Home

Mobile marketing is:

Simple targeted and measurable medium to reach consumer directly and produce one on one experience anytime anywhere

app wap

RANKED TOP 9 in 2 days

Mobile Advertising Format

Apps Sponsorship Wap Banner In-Apps Banner Augmented Reality Adsense

THANK YOU