eCMO 2010 Doing Branding digital = stealing money from TV

“e” Behind Rebranding Strategy

Observation #1

There is a Myth is the best tool for branding

Awareness

Engagement

Top 10 websites in HONG KONG

1 YAHOO.COM.HK 3.342Mil

2 FACEBOOK.COM 2.628mil

3 LIVE.COM 2.370mil

4 GOOGLE.COM 2.036mil

5 YOUTUBE.COM 1.880mil

6 DISCUSS.COM.HK 1.600mil

7 UWANTS.COM 1.410mil

8 BLOGGER.COM 1.209mil

9 Baidu.COM 1.167mil

10TVB.com 1.146mil

Source: Comscore Mar 2010

5 out of 10 are social media / networking sites

Observation #2

High Level of Media Integration

Cross Media Integration

Digital Integration

Observation #3

Powerful Online Brand

Top 10 websites in HONG KONG

1 YAHOO.COM.HK 3.342Mil

2 FACEBOOK.COM 2.628mil

3 LIVE.COM 2.370mil

4 GOOGLE.COM 2.036mil

5 YOUTUBE.COM 1.880mil

6 DISCUSS.COM.HK 1.600mil

7 UWANTS.COM 1.410mil

8 BLOGGER.COM 1.209mil

9 Baidu.COM 1.167mil

10TVB.com 1.146mil

Source: Comscore Mar 2010

5 out of 10 are social media / networking sites

Observation #4

Risk or Opportunity?

器量

1. Listening2. Influence3. Collaboration4. 器量

How?

Kenneth [email protected]