Ecia Millennials

Crack the Code on the Millennial GenerationNikki Raffenetti, SVP Talent

Who are the Millennials?

Gen-Y | Generation next | Eco Boomers | Dot Nets

Born between 1983 - 2001

Generation X - Born between 1965 - 1982 Baby Boomers - Born between 1946 - 1964

The Builders/Silent - Born between 1926 - 1945

Builder, Boomer & Gen-X Survey

Non-Millennial Perspective

Millennial Survey

Millennial Perspective

Spoof, Millennials

Why so different?

Generational personality comes from events that a

generation of people experience as they are

growing up in a certain point in time in American

History. These events shape the values of that

generation which they later bring to the workplace.

HISTORY

LIFE EXPERIENCEShttp://managementisajourney.com/

How history & life experiences have shaped The Silent Generation

Survived the Great Depression of the 1930’s !

Patriotism, teamwork and“doing more with less” define this generation

Rules of conduct were followed,

and respect for authority was extremely important !

First to pursue equality through the Civil rights movement

1926 - 1945

Core Values of The Silent Generation

Disciplined

Command and control leadership

Hierarchical structure

Loyalty and respect for othersRight and wrong

Believe in authority and rules

Consistency

1926 - 1945

How history & life experiences have shaped The Boomers

Kennedy elected President Cuban Missile Crisis

Martin Luther King leads march on Washington DC Civil Rights Act of 1964 passed

United States sends ground troops to Vietnam National Organization for Women founded Martin Luther King & Kennedy assassinated

First moon landing Rosa Parks

1946 - 1964

Core Values ofBaby Boomers

Optimism - workplace equality

Personal Gratification

Health & Wellness

Loyal to their employers

Work long hours & value face time in the office

Hard work pays off, climb the ladder

Pursuit of higher education

1946 - 1964

How history & life experiences have shaped Generation X

Challenger disaster Energy crisis

Jonestown mass suicide Rise of the personal computer

Rodney King beating Iranian hostage crisis

Exxon Valdez oil tanker spill Operation Desert Storm

Terrorism at the Munich Olympics Clinton-Lewinsky

1965 - 1982

Core Values of Generation X

Learned independence early in life

Higher divorce rates / Latch-key kidsTech savvy

Autonomy & self-reliance

ContributionFeedback and Recognition

Diversity, inclusive of others1965 - 1982

How history & life experiences have shaped The Millennials

Technology, technology and more technology Oklahoma City bombing

School shootings Increased parental emphasis on child rearing

Diversity Busy planned lives Girl’s movement

Extended family relationships Rise of social media (MySpace, Friendster, Facebook)

Google Desert Storm

Core Values of the Millennial Generation

Open to Change

Making a differenceTeamwork

Social awarenessConfident

Multi-tasking

Involvement

Cost of losing an employee: 25 - 30% of their salary

The Millennial RealityImmediate gratification is the norm They have a sense of entitlement Everyone gets a trophy Teamwork Decision Making Social media Teams and partners instead of individuals They assume they should know everything !

Why is this so important for you and your business?

Because all of these generations are for the first time, working together in the same environment.

Millennials are the largest generation in the US, representing 1/3 of the total US population in 2013.

Millennials will make up as much as 75% of the U.S. workforce by 2025.

Understanding how they were shaped, how they think and how you can work seamlessly with them will make your life easier and your business thrive.

Five things you can do to be more effective at managing, inspiring, leading and motivating the Millennial Generation.

Non-Millennials

1. Accept they are not like you…and never will be

2. Know they want to work with you (Just not for you)

3. Communicate with them…often

4. Explain the why behind projects

5. Praise them more often than you were praised

Non-Millennials

Five things Millennials can do to be more effective with previous generations.

Millennials

1. Accept they are not like you…and never will be

2. Learn their language

3. Understand their perspective

4. Communicate with them…often

5. Share your goals and ambitions

Millennials

Five things you can do as a company to be more attractive to the Millennial Generation.

1. Create reverse mentorship programs

2. Create partnerships as much as possible

3. Ask for their input, release results and create transparent action steps / constant communication

4. Give them opportunities within the work environment to create change

5. Embrace social media / publicize perks

Company

Thank [email protected] tw: @nikkiraff !AMP Agency [email protected]