echo Real-time Web Platform What Your Website and Mobile Apps Can Learn From Facebook Kristin Hersant, VP of Marketing @kristinhersant http://aboutecho.com
Jun 25, 2015
echoReal-time Web Platform
What Your Website and Mobile Apps Can Learn From Facebook
Kristin Hersant, VP of Marketing@kristinhersant
http://aboutecho.com
Traditional websites are facing critical challenges
Resulting in decreased traffic, time on site,
engagement, relevance & revenues on static sites.
Users are flocking to real-time/social web sites like FB
and Twitter.
Users now expect and demand
real-time/social experiences as they
browse other websites.
Traditional websites are facing critical challenges
Notifications
Social Login
Real-time site ticker
Real-time Trending
Real-time news feed
We help businesses to create real-time social experiences
that build brand loyalty and drive user behavior.
Echo Platform
Your Partner for the Real-time Web
Echo Business Services
StreamServer Real-time Activities DB
DataServer Real-time Data Bridging
KVSServer Key Value Store in the Cloud
BackplaneServer Real-time App Eventing
Centralized Support One point of contact. Integration support.
Unified Contract & Billing One bulk price. One SLA guarantee
Strategic Guidance Best practices, KPIs, Next Gen Ideas
App Ecosystem
FollowSocial Chatter Polling Badges User Newsfeed Custom Apps
Site TickerSocial Login Comments
Notifier
TrendingForums Lifestreams
3
Echo Platform
Your Partner for the Real-time Web
Echo Business Services
StreamServer Real-time Activities DB
DataServer Real-time Data Bridging
KVSServer Key Value Store in the Cloud
BackplaneServer Real-time App Eventing
Centralized Support One point of contact. Integration support.
Unified Contract & Billing One bulk price. One SLA guarantee
Strategic Guidance Best practices, KPIs, Next Gen Ideas
App Ecosystem
FollowSocial Chatter Polling Badges User Newsfeed Custom Apps
Site TickerSocial Login Comments
Notifier
TrendingForums Lifestreams
3
Echo Platform
Your Partner for the Real-time Web
Echo Business Services
StreamServer Real-time Activities DB
DataServer Real-time Data Bridging
KVSServer Key Value Store in the Cloud
BackplaneServer Real-time App Eventing
Centralized Support One point of contact. Integration support.
Unified Contract & Billing One bulk price. One SLA guarantee
Strategic Guidance Best practices, KPIs, Next Gen Ideas
App Ecosystem
FollowSocial Chatter Polling Badges User Newsfeed Custom Apps
Site TickerSocial Login Comments
Notifier
TrendingForums Lifestreams
3
3
As forum threads mention content
on the site, conversations
become synced
User comments
flow through the site ticker
Comments contribute to the real-time
trending calculations
Users can comment on object life stream
items. Comment moderation rules/
functionality apply.
Users get notified when they get replies
Comments appear as part of the home page stream. Users can comment inline.
Rewards for commenting. Super powers while commenting
A user’s comments appear in their profile
Echo AppsInteroperate atthe Data level.
This is an example of a user leaving a comment (in the middle) and how it flows into other Echo Enabled Apps.
Featured Customers
Live Customer Examples
Doubled its user registrations in one year after implementing Echo
Client Return on InvestmentYour partner in the transformation from the Static to the Real-time Web
Increased its use of Comments by 142% after implementing Echo’s real-time platform
Grew monthly unique visitors from zero to 300K in 60 days for a new TV show
Doubled page views within 24 hrs. of launch; integrates social into every live event and TV show
Increased number of comments from 3M to 7+M in one year, doubled page views.
More comments about The Walking Dead on amctv.com than on Twitter after one year.
Increased social engagement by 2X since launch; maintained traffic levels since.
605% increase in social activity for Breaking Bad season premiere; 14% lift in ratings